Every Mother Counts FY2023 filing

Tax-deductible

New York, NY501(c)(3)Since 2011Health CareEIN 45-4102644Revenue $7.7M in FY2023

On file with the IRSeverymothercounts.org333 Hudson St Rm 1006, 10013-1028 · New York, NYTax-exempt since Apr 2012Publicly supported charity — 170(b)(1)(A)(vi)

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Every Mother Counts is a nonprofit organization dedicated to making pregnancy and childbirth safe for Every Mother. The organization informs, engages, and mobilizes new audiences to take actions and raise funds that support maternal health programs around the world.

501(c)(3) charity; gifts are tax-deductible.
84¢ of each $1 spent went to programs.
$759K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2023 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 5
filings with a surplus
Average surplus $1.1M a year · 14% of revenue · last 5 filings
Worth a look: a surplus in 3 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
84%
of spending
Looks good: 84% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$759K
to officers and key staff · 9% of spending
Looks good: pay to officers and key staff is 9% of spending; 15% or less.
Pt VII · Sec A
Cash reserves
2 mo
of spending, in cash
Fine: 2.2 months of spending in cash; 1 to 3.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $63K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$1.6M
13% of total assets
Looks good: liabilities are 13% of assets; 50% or less.
Pt X · Ln 26
Independent board members
10
of 10 voting members
Looks good: 10 of 10 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$7.7M
-4% vs prior year
Spent
$8.0M
To programs
84%
Net assets
$10.7M
By yearFY2020–FY2024
Revenue
$7.7M
FY2023▼ -4%
Tap a bar for its year
Revenue by fiscal year
FY2020$8.8M
FY2021$8.3M
FY2022$8.1M
FY2023$7.7M
FY2024$6.7M
Expenses
$8.0M
FY2023▲ +3%
Tap a bar for its year
Expenses by fiscal year
FY2020$4.7M
FY2021$6.4M
FY2022$7.7M
FY2023$8.0M
FY2024$7.3M
Net assets
$10.7M
FY2023▼ -3%
Tap a bar for its year
Net assets by fiscal year
FY2020$9.1M
FY2021$10.8M
FY2022$11.0M
FY2023$10.7M
FY2024$10.0M

From the FY2023 Form 990 · figures checked against the IRS filing · see the original

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You’re viewing the FY2023 filing — not the latest on file. See the latest (FY2024) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Apr 2012.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

84 cents of each dollar spent went to programs.

Program services 84% · $6.7M Management & general 14% · $1.1M Fundraising 3% · $210K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

16 people listed on the 990; $759K paid to officers and key staff.

Part VII, Section A · reportable compensation
VP. Communications & Marketing
$162,400Pt VII · Sec A
Of Pol., Adv. & Gran (until 2/15/23)
$158,066Pt VII · Sec A
Chief of Staff
$142,818Pt VII · Sec A
Dir. of Brand Partnerships
$132,500Pt VII · Sec A
Director, Grantmaking
$127,836Pt VII · Sec A
& Ops., Secretary (until 4/30/23)
$35,236Pt VII · Sec A
$0Pt VII · Sec A
President and Founder
$0Pt VII · Sec A

Courtney Yannacci’s $175K as Chief of Staff is at the 63rd percentile of top reported officer pay among 3128 $1–10M health care nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 8 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Sabrina Dupre————$210,522
Nan Strauss——$191,211$191,995$161,969
Courtney Yannacci$175,388$142,818———
Nina R Blecker$172,144$162,400———
Nan Strauss Managing Dir—$158,066———
Chanelle Church———$156,041—
Yalda Nikoomanesh$153,035————
Jenny Chang———$138,147$142,449

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Improves maternal health globally by funding safe pregnancy and childbirth programs while advocating for systemic policy changes and mobilizing public support.

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Provided by the organization

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3 programs · $6.7M · in their own filed words · FY2023
01

Grantmaking and Transformative Initiatives

In 2023, every mother counts committed grants to community-based organizations working to improve access to safe, respectful, and equitable maternity care in nine core countries (bangladesh, guatemala, haiti, india, indonesia, kenya, nepal, tanzania, and the united states).

$5.2Mprogram expense
02

Raising Awareness & Education

In 2023, the organization engaged 273,924 people through events, campaigns, races, and films that helped shine a spotlight on maternal health. By amplifying women's voices and birthing experiences, we educate the public about maternal health challenges and solutions around the world.

$827Kprogram expense
03

Policy & Advocacy

To improve maternal health outcomes, the organization advocates for systems change. In 2023, it supported 24 pieces of legislation (including 13 bills in an omnibus package) at the U.S. Federal level to advance maternal health and mobilized over 2,400 advocates through emc advocacy training and take action campaigns.

$702Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2025
Total grants receivedfrom 1 funder$63K
Grants paid · 160 grants · $11.8M · 2020–2024
Justbirth Space INCNY · FY2024$335,000
Midwives for Haiti INCVA · FY2024$180,000
Commonsense Childbirth INCFL · FY2024$155,000
Lwala Community Alliance INCTN · FY2024$150,000
Neighborhood Birth CenterMA · FY2024$130,000
Project Motherpath INCFL · FY2024$130,000
One Heart WorldwideAL · FY2024$100,000
Baby Cakes and BrunchTX · FY2024$85,000
Public Health Foundation INCCA · FY2024$80,000
Changing Woman InitiativeNM · FY2024$80,000
Uzazi VillageMO · FY2024$75,000
Nazdeek INCNY · FY2024$75,000
Mamatoto Village INCDC · FY2024$65,000
Commonsense Childbirth INCFL · FY2024$65,000
Operation Restoration (name Birthmark Doula Collective)FY2024$60,000
See all 160 grants →

By the numbers

The FY2023 990, line by line.

1The main four
Money inPt VIII
$7.7M
Ln 12
Gifts and grantsLn 1h$7.5M
Investment incomeLn 3$360K
Money outPt IX
$8.0M
Ln 25
Programscol B$6.7M
Managementcol C$1.1M
Fundraisingcol D$210K
Owns and owesPt X
$10.7M
net assets · Ln 32
Cash and savingsLn 1–2$1.4M
Total assetsLn 16$12.3M
LiabilitiesLn 26$1.6M
PeoplePt VI, VII
16
listed · VII A
PaidVII A6
Voting boardVI 1a10
IndependentVI 1b10
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$7.5M
Noncash giftsLn 1g$17K
Fundraising eventsLn 1c$219K
Investment incomeLn 3$360K
Gains on assetsLn 7$36K
Total revenueLn 12$7.7M
Assets in detailPt X, end of year
CashLn 1$1.1M
SavingsLn 2$376K
Cash and savings togetherLn 1–2$1.4M
InvestmentsLn 11–13$8.3M
Land, buildings, equipmentLn 10c$97K
Other assetsLn 15$162K
Total assetsLn 16$12.3M
LiabilitiesLn 26$1.6M
Net assetsLn 32$10.7M
OperationsPt I, VI
EmployeesI 516
VolunteersI 646
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY23End FY23
Cash and savingsLn 1–2$6.7M$1.4M
InvestmentsLn 11–13$3.8M$8.3M
Land, buildings, equipmentLn 10c$60K$97K
Total assetsLn 16$12.3M$12.3M
LiabilitiesLn 26$1.3M$1.6M
Net assetsLn 32$11.0M$10.7M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$2.5M$2.5M
Grants and assistance to foreign recipientsLn 3$608K$608K
Pay of current officers, directors and key staffLn 5$208K$208K
Other salaries and wagesLn 7$1.5M$830K$493K$145K
Pension plan contributionsLn 8$16K$9K$5K$2K
Other employee benefitsLn 9$160K$113K$34K$13K
Payroll taxesLn 10$131K$85K$34K$12K
Legal feesLn 11b$67K$32K$35K
Accounting feesLn 11c$167K$6K$161K
Investment management feesLn 11f$6K$6K
Other fees for servicesLn 11g$1.1M$940K$170K$3K
Advertising and promotionLn 12$81K$81K$405
Office expensesLn 13$121K$88K$23K$10K
Information technologyLn 14$83K$67K$10K$5K
OccupancyLn 16$159K$130K$17K$13K
TravelLn 17$146K$135K$11K
Conferences, conventions and meetingsLn 19$111K$95K$14K$1K
Depreciation, depletion and amortizationLn 22$38K$9K$29K
InsuranceLn 23$8K$7K$139$406
Other expenses (24a–d)Ln 24$781K$723K$54K$4K
All other expensesLn 24e$26K$20K$6K
Total functional expensesLn 25$8.0M$6.7M$1.1M$210K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest $6.7M$7.3M−$620K$10.0M 990 PDF
FY2023 Viewing $7.7M$8.0M−$280K$10.7M 990 PDF
FY2022 $8.1M$7.7M$337K$11.0M 990 PDF
FY2021 $8.3M$6.4M$1.9M$10.8M 990 PDF
FY2020 $8.8M$4.7M$4.1M$9.1M 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2023 990 (6 parts)
Part I · Summary $7,715,516 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $8,052,561$7,454,952
I-9 Program service revenuePrior year $0$0
I-10 Investment incomePrior year $194,544$359,510
I-11 Other revenuePrior year −$169,769−$98,946
I-12 Total revenuePrior year $8,077,336$7,715,516
I-13 Grants and similar amounts paidPrior year $3,263,052$3,106,500
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $1,820,832$1,982,603
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $2,656,951$2,905,915
I-18 Total expensesPrior year $7,740,835$7,995,018
I-19 Revenue less expensesPrior year $336,501−$279,502
Part VI · Governance 10 of 10 board members independent, no flags
VI-1a Voting members of the governing body10
VI-1b Independent voting members10
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $7,715,516 across 9 lines filed
VIII-1c Fundraising events$218,657
VIII-1f All other contributions, gifts and grants$7,236,295
VIII-1g Noncash contributions (included above)$17,305
VIII-1h Total contributions, gifts and grants$7,454,952
VIII-3 Investment incomeExcluded from tax $323,662$323,662
VIII-7 Net gain or loss on sales of assetsExcluded from tax $35,848$35,848
VIII-8 Net income from fundraising eventsExcluded from tax −$100,462−$100,462
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Excluded from tax $1,516$1,516
VIII-12 Total revenueRelated to mission $0 · Unrelated business $0 · Excluded from tax $260,564$7,715,516
Part IX · Statement of functional expenses $7,995,018 across 21 lines filed
IX-1 Grants to domestic organizationsPrograms $2,499,000$2,499,000
IX-3 Grants and assistance to foreign recipientsPrograms $607,500$607,500
IX-5 Pay of current officers, directors and key staffPrograms $207,967$207,967
IX-7 Other salaries and wagesPrograms $829,588 · Management $492,524 · Fundraising $145,348$1,467,460
IX-8 Pension plan contributionsPrograms $9,298 · Management $4,729 · Fundraising $2,111$16,138
IX-9 Other employee benefitsPrograms $113,221 · Management $33,652 · Fundraising $13,091$159,964
IX-10 Payroll taxesPrograms $84,889 · Management $33,971 · Fundraising $12,214$131,074
IX-11b Legal feesPrograms $31,749 · Management $34,792$66,541
IX-11c Accounting feesPrograms $5,773 · Management $161,146$166,919
IX-11f Investment management feesManagement $6,105$6,105
IX-11g Other fees for servicesPrograms $939,698 · Management $169,535 · Fundraising $3,220$1,112,453
IX-12 Advertising and promotionPrograms $81,043 · Management $405$81,448
IX-13 Office expensesPrograms $87,872 · Management $22,711 · Fundraising $9,941$120,524
IX-14 Information technologyPrograms $67,086 · Management $10,422 · Fundraising $5,315$82,823
IX-16 OccupancyPrograms $129,556 · Management $17,095 · Fundraising $12,733$159,384
IX-17 TravelPrograms $135,021 · Management $10,851$145,872
IX-19 Conferences, conventions and meetingsPrograms $95,196 · Management $14,232 · Fundraising $1,275$110,703
IX-22 Depreciation, depletion and amortizationPrograms $9,249 · Management $29,156$38,405
IX-23 InsurancePrograms $7,276 · Management $139 · Fundraising $406$7,821
IX-24 Other expenses (24a–d)Programs $722,889 · Management $53,618 · Fundraising $4,334$780,841
IX-24e All other expensesPrograms $19,816 · Management $6,260$26,076
IX-25 Total functional expensesPrograms $6,683,687 · Management $1,101,343 · Fundraising $209,988$7,995,018
Part X · Balance sheet $12,285,362 assets, 17 lines filed
X-1 Cash, non-interest-bearingStart of year $2,049,788$1,059,962
X-2 Savings and temporary cash investmentsStart of year $4,679,184$375,660
X-3 Pledges and grants receivableStart of year $1,288,784$2,103,315
X-9 Prepaid expenses and deferred chargesStart of year $52,643$203,002
X-10c Land, buildings and equipment, netStart of year $60,239$97,339
X-11 Publicly traded securitiesStart of year $3,829,328$8,283,738
X-15 Other assetsStart of year $324,768$162,346
X-16 Total assetsStart of year $12,284,734$12,285,362
X-17 Accounts payable and accrued expensesStart of year $288,137$717,271
X-18 Grants payableStart of year $710,000$620,000
X-19 Deferred revenue$139,151
X-25 Other liabilitiesStart of year $289,689$117,835
X-26 Total liabilitiesStart of year $1,287,826$1,594,257
X-27 Net assets without donor restrictionsStart of year $9,196,898$8,325,251
X-28 Net assets with donor restrictionsStart of year $1,800,010$2,365,854
X-32 Total net assets or fund balancesStart of year $10,996,908$10,691,105
X-33 Total liabilities and net assetsStart of year $12,284,734$12,285,362
Part XI · Reconciliation of net assets $10,691,105 net assets at year end
XI-1 Total revenue$7,715,516
XI-2 Total expenses$7,995,018
XI-3 Revenue less expenses−$279,502
XI-4 Net assets at start of year$10,996,908
XI-5 Net unrealized gains (losses) on investments−$26,301
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$10,691,105

Form 990 e-file (XML) FY2023 from the IRS · Classification, formation year and address from the IRS Business Master File

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