Every Mother Counts FY2021 filing

Tax-deductible

New York, NY501(c)(3)Since 2011Health CareEIN 45-4102644Revenue $8.3M in FY2021

On file with the IRSeverymothercounts.org333 Hudson St Rm 1006, 10013-1028 · New York, NYTax-exempt since Apr 2012Publicly supported charity — 170(b)(1)(A)(vi)

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Every Mother Counts is a nonprofit organization dedicated to making pregnancy and childbirth safe for Every Mother. The organization informs, engages, and mobilizes new audiences to take actions and raise funds that support maternal health programs around the world.

501(c)(3) charity; gifts are tax-deductible.
85¢ of each $1 spent went to programs.
$907K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2021 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 5
filings with a surplus
Average surplus $1.1M a year · 14% of revenue · last 5 filings
Worth a look: a surplus in 3 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
85%
of spending
Looks good: 85% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$907K
to officers and key staff · 14% of spending
Looks good: pay to officers and key staff is 14% of spending; 15% or less.
Pt VII · Sec A
Cash reserves
10 mo
of spending, in cash
Looks good: 10.3 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $63K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$993K
8% of total assets
Looks good: liabilities are 8% of assets; 50% or less.
Pt X · Ln 26
Independent board members
10
of 10 voting members
Looks good: 10 of 10 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$8.3M
-6% vs prior year
Spent
$6.4M
To programs
85%
Net assets
$10.8M
By yearFY2020–FY2024
Revenue
$8.3M
FY2021▼ -6%
Tap a bar for its year
Revenue by fiscal year
FY2020$8.8M
FY2021$8.3M
FY2022$8.1M
FY2023$7.7M
FY2024$6.7M
Expenses
$6.4M
FY2021▲ +37%
Tap a bar for its year
Expenses by fiscal year
FY2020$4.7M
FY2021$6.4M
FY2022$7.7M
FY2023$8.0M
FY2024$7.3M
Net assets
$10.8M
FY2021▲ +18%
Tap a bar for its year
Net assets by fiscal year
FY2020$9.1M
FY2021$10.8M
FY2022$11.0M
FY2023$10.7M
FY2024$10.0M

From the FY2021 Form 990 · figures checked against the IRS filing · see the original

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You’re viewing the FY2021 filing — not the latest on file. See the latest (FY2024) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Apr 2012.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

85 cents of each dollar spent went to programs.

Program services 85% · $5.5M Management & general 9% · $599K Fundraising 5% · $339K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

17 people listed on the 990; $907K paid to officers and key staff.

Part VII, Section A · reportable compensation
Managing Dir. of Policy, Adv. & Grant
$191,995Pt VII · Sec A
Senior Director, Corp. Partnerships
$156,041Pt VII · Sec A
Dir. of Strategy & Development
$138,147Pt VII · Sec A
Dir. of Brand Partnerships
$120,988Pt VII · Sec A
Dir. of Communications
$111,113Pt VII · Sec A
Dir. of Fin. and Ops., Secretary
$109,842Pt VII · Sec A
Chief of Staff (from 7/31/21)
$78,478Pt VII · Sec A
$0Pt VII · Sec A

Courtney Yannacci’s $175K as Chief of Staff is at the 63rd percentile of top reported officer pay among 3128 $1–10M health care nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 8 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Sabrina Dupre————$210,522
Nan Strauss——$191,211$191,995$161,969
Courtney Yannacci$175,388$142,818———
Nina R Blecker$172,144$162,400———
Nan Strauss Managing Dir—$158,066———
Chanelle Church———$156,041—
Yalda Nikoomanesh$153,035————
Jenny Chang———$138,147$142,449

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Improves maternal health globally by funding safe pregnancy and childbirth programs while advocating for systemic policy changes and mobilizing public support.

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Provided by the organization

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3 programs · $4.9M · in their own filed words · FY2021
01

Grantmaking Work

In 2021, the organization awarded 44 grants to 34 grantees across 11 countries (afghanistan, bangladesh, guatemala, haiti, india, indonesia, kenya, nepal, mexico, tanzania, and the united states).

$3.0Mprogram expense
02

Raising Awareness & Education

The organization builds and elevates maternal health awareness through films, presentations, panels, social media, and public conversations. In 2021, expert staff members represented the organization in more than 50 presentations on maternal health, disparities, and solutions and policies to advance birth equity, via in-person panels…

$1.2Mprogram expense
03

Community Engagement & Advocacy

Part of the organization's core mission is to mobilize the public to take action to bring about positive change for mothers and birthing people in the U.S. And globally. In 2021, emc launched our first global fitness challenge in honor of mother's month.

$676Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2025
Total grants receivedfrom 1 funder$63K
Grants paid · 160 grants · $11.8M · 2020–2024
Justbirth Space INCNY · FY2024$335,000
Midwives for Haiti INCVA · FY2024$180,000
Commonsense Childbirth INCFL · FY2024$155,000
Lwala Community Alliance INCTN · FY2024$150,000
Neighborhood Birth CenterMA · FY2024$130,000
Project Motherpath INCFL · FY2024$130,000
One Heart WorldwideAL · FY2024$100,000
Baby Cakes and BrunchTX · FY2024$85,000
Public Health Foundation INCCA · FY2024$80,000
Changing Woman InitiativeNM · FY2024$80,000
Uzazi VillageMO · FY2024$75,000
Nazdeek INCNY · FY2024$75,000
Mamatoto Village INCDC · FY2024$65,000
Commonsense Childbirth INCFL · FY2024$65,000
Operation Restoration (name Birthmark Doula Collective)FY2024$60,000
See all 160 grants →

By the numbers

The FY2021 990, line by line.

1The main four
Money inPt VIII
$8.3M
Ln 12
Gifts and grantsLn 1h$7.5M
Fees for servicesLn 2g$650K
Investment incomeLn 3$220K
Money outPt IX
$6.4M
Ln 25
Programscol B$5.5M
Managementcol C$599K
Fundraisingcol D$339K
Owns and owesPt X
$10.8M
net assets · Ln 32
Cash and savingsLn 1–2$5.5M
Total assetsLn 16$11.8M
LiabilitiesLn 26$993K
PeoplePt VI, VII
17
listed · VII A
PaidVII A7
Voting boardVI 1a10
IndependentVI 1b10
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$7.5M
Government grantsLn 1e$209K
Fundraising eventsLn 1c$207K
Fees for servicesLn 2g$650K
Investment incomeLn 3$220K
Gains on assetsLn 7−$5K
Total revenueLn 12$8.3M
Assets in detailPt X, end of year
CashLn 1$2.9M
SavingsLn 2$2.6M
Cash and savings togetherLn 1–2$5.5M
InvestmentsLn 11–13$3.9M
Land, buildings, equipmentLn 10c$48K
Other assetsLn 15$54K
Total assetsLn 16$11.8M
LiabilitiesLn 26$993K
Net assetsLn 32$10.8M
OperationsPt I, VI
EmployeesI 516
VolunteersI 646
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY21End FY21
Cash and savingsLn 1–2$3.2M$5.5M
InvestmentsLn 11–13$4.0M$3.9M
Land, buildings, equipmentLn 10c$25K$48K
Total assetsLn 16$9.8M$11.8M
LiabilitiesLn 26$652K$993K
Net assetsLn 32$9.1M$10.8M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$3.1M$3.1M
Grants and assistance to foreign recipientsLn 3$178K$178K
Pay of current officers, directors and key staffLn 5$219K$219K
Other salaries and wagesLn 7$1.4M$1.1M$50K$256K
Pension plan contributionsLn 8$29K$21K$3K$6K
Other employee benefitsLn 9$41K$41K$10
Payroll taxesLn 10$120K$75K$25K$21K
Legal feesLn 11b$7K$6K$1K
Accounting feesLn 11c$131K$131K
Investment management feesLn 11f$16K$16K
Other fees for servicesLn 11g$215K$197K$18K
Advertising and promotionLn 12$40K$40K$413
Office expensesLn 13$105K$67K$27K$10K
Information technologyLn 14$75K$69K$2K$5K
OccupancyLn 16$156K$116K$21K$18K
TravelLn 17$33K$23K$3K$6K
Conferences, conventions and meetingsLn 19$104K$101K$2K$1K
Depreciation, depletion and amortizationLn 22$20K$14K$2K$4K
InsuranceLn 23$9K$9K
Other expenses (24a–d)Ln 24$388K$348K$30K$10K
All other expensesLn 24e$2K$1K$321$249
Total functional expensesLn 25$6.4M$5.5M$599K$339K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest $6.7M$7.3M−$620K$10.0M 990 PDF
FY2023 $7.7M$8.0M−$280K$10.7M 990 PDF
FY2022 $8.1M$7.7M$337K$11.0M 990 PDF
FY2021 Viewing $8.3M$6.4M$1.9M$10.8M 990 PDF
FY2020 $8.8M$4.7M$4.1M$9.1M 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2021 990 (6 parts)
Part I · Summary $8,265,918 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $8,646,430$7,529,893
I-9 Program service revenuePrior year $0$650,000
I-10 Investment incomePrior year $127,827$220,084
I-11 Other revenuePrior year $18,407−$134,059
I-12 Total revenuePrior year $8,792,664$8,265,918
I-13 Grants and similar amounts paidPrior year $1,952,000$3,287,837
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $1,444,288$1,822,310
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $1,288,543$1,300,895
I-18 Total expensesPrior year $4,684,831$6,411,042
I-19 Revenue less expensesPrior year $4,107,833$1,854,876
Part VI · Governance 10 of 10 board members independent, no flags
VI-1a Voting members of the governing body10
VI-1b Independent voting members10
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $8,265,918 across 9 lines filed
VIII-1c Fundraising events$207,039
VIII-1e Government grants$209,151
VIII-1f All other contributions, gifts and grants$7,113,703
VIII-1h Total contributions, gifts and grants$7,529,893
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $650,000$650,000
VIII-3 Investment incomeExcluded from tax $225,315$225,315
VIII-7 Net gain or loss on sales of assetsExcluded from tax −$5,231−$5,231
VIII-8 Net income from fundraising eventsExcluded from tax −$134,059−$134,059
VIII-12 Total revenueRelated to mission $650,000 · Unrelated business $0 · Excluded from tax $86,025$8,265,918
Part IX · Statement of functional expenses $6,411,042 across 21 lines filed
IX-1 Grants to domestic organizationsPrograms $3,109,837$3,109,837
IX-3 Grants and assistance to foreign recipientsPrograms $178,000$178,000
IX-5 Pay of current officers, directors and key staffManagement $218,837$218,837
IX-7 Other salaries and wagesPrograms $1,106,602 · Management $49,554 · Fundraising $256,318$1,412,474
IX-8 Pension plan contributionsPrograms $21,040 · Management $2,608 · Fundraising $5,594$29,242
IX-9 Other employee benefitsManagement $41,486 · Fundraising $10$41,496
IX-10 Payroll taxesPrograms $74,532 · Management $24,726 · Fundraising $21,003$120,261
IX-11b Legal feesPrograms $5,965 · Fundraising $1,190$7,155
IX-11c Accounting feesManagement $131,483$131,483
IX-11f Investment management feesManagement $16,125$16,125
IX-11g Other fees for servicesPrograms $197,350 · Management $17,725$215,075
IX-12 Advertising and promotionPrograms $39,912 · Fundraising $413$40,325
IX-13 Office expensesPrograms $67,326 · Management $27,419 · Fundraising $9,777$104,522
IX-14 Information technologyPrograms $68,634 · Management $1,605 · Fundraising $5,011$75,250
IX-16 OccupancyPrograms $116,172 · Management $21,147 · Fundraising $18,427$155,746
IX-17 TravelPrograms $23,413 · Management $2,929 · Fundraising $6,173$32,515
IX-19 Conferences, conventions and meetingsPrograms $100,856 · Management $2,063 · Fundraising $1,135$104,054
IX-22 Depreciation, depletion and amortizationPrograms $14,125 · Management $1,751 · Fundraising $3,755$19,631
IX-23 InsuranceManagement $8,960$8,960
IX-24 Other expenses (24a–d)Programs $347,906 · Management $30,037 · Fundraising $10,397$388,340
IX-24e All other expensesPrograms $1,144 · Management $321 · Fundraising $249$1,714
IX-25 Total functional expensesPrograms $5,472,814 · Management $598,776 · Fundraising $339,452$6,411,042
Part X · Balance sheet $11,774,449 assets, 16 lines filed
X-1 Cash, non-interest-bearingStart of year $2,037,103$2,947,721
X-2 Savings and temporary cash investmentsStart of year $1,204,584$2,572,963
X-3 Pledges and grants receivableStart of year $2,427,338$2,211,012
X-9 Prepaid expenses and deferred chargesStart of year $55,357$23,453
X-10c Land, buildings and equipment, netStart of year $25,237$48,279
X-11 Publicly traded securitiesStart of year $3,976,419$3,917,449
X-15 Other assetsStart of year $50,961$53,572
X-16 Total assetsStart of year $9,776,999$11,774,449
X-17 Accounts payable and accrued expensesStart of year $118,396$126,174
X-18 Grants payableStart of year $303,000$845,000
X-25 Other liabilitiesStart of year $21,034$21,799
X-26 Total liabilitiesStart of year $651,581$992,973
X-27 Net assets without donor restrictionsStart of year $7,144,447$9,012,927
X-28 Net assets with donor restrictionsStart of year $1,980,971$1,768,549
X-32 Total net assets or fund balancesStart of year $9,125,418$10,781,476
X-33 Total liabilities and net assetsStart of year $9,776,999$11,774,449
Part XI · Reconciliation of net assets $10,781,476 net assets at year end
XI-1 Total revenue$8,265,918
XI-2 Total expenses$6,411,042
XI-3 Revenue less expenses$1,854,876
XI-4 Net assets at start of year$9,125,418
XI-5 Net unrealized gains (losses) on investments−$198,818
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$10,781,476

Form 990 e-file (XML) FY2021 from the IRS · Classification, formation year and address from the IRS Business Master File

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