Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Nov 2013.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Who runs it and what they're paid
9 people listed on the 990; $437K paid to officers and key staff (Part VII, Section A).
Bruce Gustafson’s $437K as President/CEO/Secretary/Tr is at the 100th percentile of top reported officer pay among 1709 $100K–1M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 5 named individuals · Part VII
| Name | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|
| Bruce Gustafson | $436,947 | — | — | $327,788 | $292,519 |
| Geoffrey Brian Lane | — | $165,000 | $103,125 | — | — |
| Heather Coull | — | $125,000 | — | — | — |
| Anupama Gopalakrishnan | — | $120,000 | $109,545 | — | — |
| Sarah Richard | — | — | — | $107,500 | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
See Application Developers Alliance executive salaries →Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aNo
Programs and updates
Empowers application developers as creators, innovators, and entrepreneurs.
Questions for Application Developers Alliance
Your first name shows with your question. Application Developers Alliance answers here, for everyone.
The Alliance coordinated multiple policy forums, meetups, and other events focused on bringing together Developers to educate them on significant policy issues and education through commissioned research.
Form 990 Part III, line 4, FY2024. The organization’s own words, as filed with the IRS. Find it at the IRS (EIN 45-3969025) · Dispute this lineThe Alliance advocates on behalf of the developer community and the app industry on issues including, but not limited to, patents, privacy and data protection, consumer protection, the internet of things, and government surveillance.
Form 990 Part III, line 4, FY2024. The organization’s own words, as filed with the IRS. Find it at the IRS (EIN 45-3969025) · Dispute this lineThe Alliance participated in several events on a number of topics. The topices included but were not limited to apps and connected vehicles, and the internet of things. These events were attended by hundreds of Developers.
Form 990 Part III, line 4, FY2024. The organization’s own words, as filed with the IRS. Find it at the IRS (EIN 45-3969025) · Dispute this lineBy the numbers
The FY2024 990, line by line.
Download 990
| Line | Start FY24 | End FY24 |
|---|---|---|
| Cash and savingsLn 1–2 | $429K | $65K |
| Total assetsLn 16 | $503K | $66K |
| LiabilitiesLn 26 | $8K | $9K |
| Net assetsLn 32 | $495K | $57K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Pay of officers and key staff (Part IX, line 5)Ln 5 | $450K | |||
| Other salaries and wagesLn 7 | $145K | |||
| Payroll taxesLn 10 | $15K | |||
| Legal feesLn 11b | $488 | |||
| Accounting feesLn 11c | $15K | |||
| Other fees for servicesLn 11g | $19K | |||
| Advertising and promotionLn 12 | $7K | |||
| Office expensesLn 13 | $4K | |||
| Information technologyLn 14 | $6K | |||
| OccupancyLn 16 | $12K | |||
| Conferences, conventions and meetingsLn 19 | $637 | |||
| InsuranceLn 23 | $8K | |||
| Other expenses (24a–d)Ln 24 | $6K | |||
| Total functional expensesLn 25 | $688K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2024 Latest ViewingFiled with the IRS May 22, 2025 | $250K | $688K | −$438K | $57K | 990 PDF |
| FY2023Filed with the IRS Nov 13, 2024 | $1.2M | $1.3M | −$168K | $495K | 990 PDF |
| FY2022Filed with the IRS Nov 15, 2023 | $1.7M | $3.0M | −$1.4M | $663K | 990 PDF |
| FY2021Filed with the IRS Nov 15, 2022 | $2.8M | $1.2M | $1.6M | $2.0M | 990 PDF |
| FY2020Filed with the IRS Jun 8, 2021 | $1.3M | $1.1M | $186K | $425K | 990 PDF |
Schedules filed Part IV
See the full FY2024 990
Part I · Summary $250,454 revenue, 12 lines filed
Part VI · Governance 8 of 9 board members independent, 1 to look at
Part VIII · Statement of revenue $250,454 across 3 lines filed
Part IX · Statement of functional expenses $688,427 across 13 lines filed
Part X · Balance sheet $66,418 assets, 11 lines filed
Part XI · Reconciliation of net assets $57,122 net assets at year end
Form 990 e-file FY2024 from the IRS (about our sources) · Classification, formation year and address from the IRS Business Master File
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