New Narratives INC EIN 45-3628057 Form 990 (PDF) Claim this org

New Narratives INC

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Improves journalism and access to unbiased reporting to boost democratic participation and combat gender stereotypes. For fiscal year 2025 it reported $694K in revenue, $612K in expenses, and $126K in net assets.Pt I

Type
Public charity (501(c)(3)) · International
Location
New York, NY
Website
www.newnarratives.org
Filings
6 on file (2020–2025)
Revenue
$694KFY2025
Expenses
$612K
Net assets
$126K
People
3
Filings
6
Updates
0
More identity details & actions ⌄
EIN  45-3628057 Public charity (501(c)(3)) New York, NY
Form 990 (PDF)
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Size
$100K–1M
What they do
Improves journalism and access to unbiased reporting to boost democratic participation and combat gender stereotypes.
Leadership
Prue Clarke · CEO and Board President · $138K
Money in and out
$694K revenue, $612K expenses
Bottom line
83% program efficiency
Where the money goes · FY2025
Total revenue
$694K
Pt VIII · Ln 12
Total expenses
$612K
Pt IX · Ln 25
Net assets
$126K
Pt X · Ln 32
Revenue less expenses (Pt I · Ln 19): $82K
Where spending went · Part IX cols B–D
Program services $0.83 Management & general $0.17
Program efficiency
83%
of spending reaches programs▼ -1% vs prior filing year
Operating runway
2.7mo
months of highly liquid reserves at operating expense rate▼ -47% vs prior filing year
Surplus margin
+12%
revenue over expenses, this year▲ +511% vs prior filing year

Summary of the Filing

Part I · fiscal year 2025 · Form 990
Revenue
$694K
FY2025▲ +8%
Expenses
$612K
FY2025▼ -3%
Total assets
$142K
FY2025▼ -51%
Total liabilities
$16K
FY2025▼ -93%
Total revenue
$694K
Pt VIII · Ln 12
Total expenses
$612K
Pt IX · Ln 25
Net assets
$126K
Pt X · Ln 32
Revenue less expensesPt I · Ln 19$82K
Total assetsPt X · Ln 16$142K
Program-expense ratioPt IX · col B83%
Voting members of governing bodyPt I · Ln 33
Independent voting membersPt I · Ln 4pending

Identity & Classification

Form 990 Header · IRS Business Master File
Legal nameHdr · item CNew Narratives INC
EINHdr · item D45-3628057
Principal addressHdr · item CNew York, NY
WebsiteHdr · item Jwww.newnarratives.org
Year of formationHdr · item Lpending
State of legal domicileHdr · item MNY
Exempt statusHdr · item I501(c)(3) · active
NTEE classificationIRS BMFInternational (Q35)
Ruling yearIRS BMFDec 2013

Governance & Policies

Part VI
Voting members of the governing bodyPt VI · Ln 1a3
Independent voting membersPt VI · Ln 1bpending
Conflict-of-interest policyPt VI · Ln 12aYes
Whistleblower policyPt VI · Ln 13No
Document retention policyPt VI · Ln 14No
CEO/top-official compensation independently reviewedPt VI · Ln 15aNo
Family or business relationships among officers/directorsPt VI · Ln 2No

Officers, Directors & Key Employees

Part VII, Section A · reportable compensation · most recent filed roster (FY2024); the FY2025 filing did not itemize Part VII
CEO and Board President
$138,400Pt VII · Sec A
Finance Director and Board Member
$25,599Pt VII · Sec A
Consultant and Board Member
$6,500Pt VII · Sec A

Prue Clarke’s $138K as CEO and Board President is at the 93rd percentile of top reported officer pay among 1636 $100K–1M international nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 3 named individuals · Part VII

NameFY2025FY2024FY2023
Prue Clarke$138,400$138,400$83,000
Peter Smyth$25,599
Lonnie Isabel$6,500

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Mission & Programs · Part III

Where the work happens

1 program service account for $510K of program spending, described in the organization's own filed words · FY2024.
01

To increase the genuine democratic participation in low resource countries by improving the standards of journalism and expanding access to unbiased reporting, while simultaneously combating gender stereotypes.

$510Kprogram expense

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Statement of Revenue

Part VIII
Contributions & grants100%$694K
Total revenueLn 12$694K

Statement of Functional Expenses

Part IX · allocated across program, management, and fundraising
Allocation · columns B–D
Program services $0.83 Management & general $0.17
Program services83%$510K
Management & general17%$102K
Total functional expensesLn 25$612K

Balance Sheet

Part X · end of year
CashLn 1$140K
Total assetsLn 16$142K
Total liabilitiesLn 26$16K
Total net assetsLn 32$126K
Months of cash on handcomputed2.7

Financial Metrics

Form 990 · FY2025 · each ratio shown with the dollars behind it
Liquidity & Payout
Operating runway
Highly liquid reserves $140K · Operating expenses/yr $612K
2.7 months
Where the money goes
Program services
Program services $510K · Total expenses $612K
83%
Management & General
Management & general $102K · Total expenses $612K
17%
Fundraising
Fundraising $0 · Total expenses $612K
0%
Cost to raise $1
Fundraising expense (3-yr avg) $382 · Solicited contributions (3-yr avg) $598K
$0.00 to raise $1 (3-yr avg)
Where the money comes from
Contribution dependence
Contributions & grants $694K · Total revenue $694K
100%
Government reliance
Government grants — · Total revenue $694K
Earned-income share
Program service revenue $0 · Total revenue $694K
0%
Investment reliance
Investment income $0 · Total revenue $694K
0%
Program self-sufficiency
Program service revenue $0 · Total expenses $612K
0%
Growth & trend
Revenue growth (YoY)
This year $694K · Prior year $642K
+8%
Revenue CAGR
FY2019 $292K · FY2024 $694K
+19%
Net-asset trend (YoY)
End of year $126K · Beginning of year —
Beginning net assets not meaningfully positive — showing dollar change
Balance sheet
Surplus Margin
Revenue $694K · Expenses $612K
+12%
Liabilities-to-Assets
Total liabilities — · Total assets $142K
Net-asset ratio
Net assets $126K · Total assets $142K
89%
Marketable Investment Share
Publicly traded securities (Pt X, ln 11) — · Other securities (Pt X, ln 12) — · Total assets (Pt X, ln 16) $142K
Excludes program-related investments (Pt X, ln 13)
People & payroll
Highest Reported Total Compensation
Individual Prue Clarke · Reported title CEO AND BOARD PRESIDENT · Highest reported compensation $138K · Total expenses $612K
23%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) $170K · Total expenses $612K
28%
Peer comparison

Same NTEE category, revenue band, and state where available. Descriptive — not a grade.

MetricThis orgPeer medianPercentile
Program ratio 83%
Overhead ratio 17%
Fundraising cost ratio 0%
Revenue growth 8%
Accounting fee ratio 1%

Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.

Grants

Schedule I · funders on record
Grants received · FY2024
Total grants receivedfrom 3 funders$80K
See all 3 funders →

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Filings & Schedule Manifest

Part IV
III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
FY2025 (Latest)$694K revenue · viewing · ⤓ 990 PDF
FY2024$642K revenue · ⤓ 990 PDF
FY2023$460K revenue · ⤓ 990 PDF
FY2022$178K revenue · ⤓ 990 PDF
FY2021$127K revenue · ⤓ 990 PDF
FY2020$292K revenue · ⤓ 990 PDF

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Sources

Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2025IRS
Classification, formation year, addressIRS Business Master File
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