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Hotel Electronic Distribution Network Association FY2020 filing

Not tax-deductible

Forest Hill, MD501(c)(6)Since 1993Mutual / membership EIN 41-1704695Revenue $618K in FY2020

On file with the IRShedna.org2331 Rock Spring Rd, 21050-1627 · Forest Hill, MDTax-exempt since Aug 1994

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Hedna is an international Association focused on identifying Distribution oppertunities and providing solutions for lodging industry and its Distribution community. Our mission is to simplify hospitality Distribution, we facilitate the professional connections, education and insights required for a succesful career in the ever-changing hospitality industry.

501(c)(6) business league; gifts are not tax-deductible as charitable contributions.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78

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FY2020 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(6)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
Worth a look: the IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
2 of 6
filings with a surplus
Average deficit $13K a year · 2% of revenue · last 6 filings
Concern: a surplus in 2 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Cash reserves
6 mo
of spending, in cash
Looks good: 6.2 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Liabilities
$101K
22% of total assets
Looks good: liabilities are 22% of assets; 50% or less.
Pt X · Ln 26
Independent board members
17
of 17 voting members
Looks good: 17 of 17 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$618K
Spent
$718K
Net assets
$361K
By yearFY2020–FY2025
Revenue
$618K
FY2020
Tap a bar for its year
Revenue by fiscal year
FY2020$618K
FY2021$447K
FY2022$1.0M
FY2023$961K
FY2024$1.0M
FY2025$1.1M
Expenses
$718K
FY2020
Tap a bar for its year
Expenses by fiscal year
FY2020$718K
FY2021$494K
FY2022$1.0M
FY2023$998K
FY2024$1.0M
FY2025$1.0M
Net assets
$361K
FY2020
Tap a bar for its year
Net assets by fiscal year
FY2020$361K
FY2021$345K
FY2022$314K
FY2023$277K
FY2024$277K
FY2025$413K

From the FY2020 Form 990 · figures checked against the IRS filing · see the original

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You’re viewing the FY2020 filing — not the latest on file. See the latest (FY2025) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Aug 1994.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Who runs it and what they're paid

17 people listed on the 990.

Part VII, Section A · reportable compensation
$0Pt VII · Sec A
Chris Murdock
Vice President
$0Pt VII · Sec A
$0Pt VII · Sec A
Nadine Pagel
Treasurer
$0Pt VII · Sec A
Ian Ackland
Director
$0Pt VII · Sec A
$0Pt VII · Sec A
Mike Carlo
Director
$0Pt VII · Sec A
$0Pt VII · Sec A
See Hotel Electronic Distribution Network Association executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Helps the lodging industry find and improve distribution opportunities.

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2 programs · in their own filed words · FY2020
01

Hedna conducts a number of other programs that help members and hotel electronic distribution practices as a whole. These programs include committee activity, networking events, and providing education resources to industry members.

Pt IX · col B
02

Hedna holds two major conferences each year, which take place in the spring and winter. The meetings examine distribution and supply chain trends.

Pt IX · col B

By the numbers

The FY2020 990, line by line.

Download 990
from philanthropy.org
1The main four
Money inPt VIII
$618K
Ln 12
Fees for servicesLn 2g$321K
Gifts and grantsLn 1h$291K
Investment incomeLn 3$7K
Money outPt IX
$718K
Ln 25
Owns and owesPt X
$361K
net assets · Ln 32
Cash and savingsLn 1–2$373K
Total assetsLn 16$462K
LiabilitiesLn 26$101K
PeoplePt VI, VII
17
listed · VII A
PaidVII A0
Voting boardVI 1a17
IndependentVI 1b17
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$291K
Fees for servicesLn 2g$321K
Investment incomeLn 3$7K
Total revenueLn 12$618K
Assets in detailPt X, end of year
CashLn 1$14K
SavingsLn 2$359K
Cash and savings togetherLn 1–2$373K
Total assetsLn 16$462K
LiabilitiesLn 26$101K
Net assetsLn 32$361K
OperationsPt I, VI
EmployeesI 50
VolunteersI 649
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY20End FY20
Cash and savingsLn 1–2$658K$373K
Total assetsLn 16$881K$462K
LiabilitiesLn 26$437K$101K
Net assetsLn 32$444K$361K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Management feesLn 11a$260K
Legal feesLn 11b$405
Accounting feesLn 11c$27K
Conferences, conventions and meetingsLn 19$379K
InsuranceLn 23$2K
Other expenses (24a–d)Ln 24$46K
All other expensesLn 24e$4K
Total functional expensesLn 25$718K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest $1.1M$1.0M$136K$413K 990 PDF
FY2024 $1.0M$1.0M$491$277K 990 PDF
FY2023 $961K$998K−$37K$277K 990 PDF
FY2022 $1.0M$1.0M−$31K$314K 990 PDF
FY2021 $447K$494K−$47K$345K 990 PDF
FY2020 Viewing $618K$718K−$100K$361K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2020 990 (6 parts)
Part I · Summary $617,963 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $405,362$290,905
I-9 Program service revenuePrior year $690,326$320,531
I-10 Investment incomePrior year $6,550$6,527
I-11 Other revenuePrior year $0$0
I-12 Total revenuePrior year $1,102,238$617,963
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $0$0
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $1,067,902$718,149
I-18 Total expensesPrior year $1,067,902$718,149
I-19 Revenue less expensesPrior year $34,336−$100,186
Part VI · Governance 17 of 17 board members independent, no flags
VI-1a Voting members of the governing body17
VI-1b Independent voting members17
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $617,963 across 6 lines filed
VIII-1b Membership dues$167,081
VIII-1f All other contributions, gifts and grants$123,824
VIII-1h Total contributions, gifts and grants$290,905
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $320,531$320,531
VIII-3 Investment incomeExcluded from tax $6,527$6,527
VIII-12 Total revenueRelated to mission $320,531 · Unrelated business $0 · Excluded from tax $6,527$617,963
Part IX · Statement of functional expenses $718,149 across 7 lines filed
IX-11a Management fees$260,004
IX-11b Legal fees$405
IX-11c Accounting fees$26,872
IX-19 Conferences, conventions and meetings$379,062
IX-23 Insurance$2,195
IX-24 Other expenses (24a–d)$45,809
IX-24e All other expenses$3,802
IX-25 Total functional expenses$718,149
Part X · Balance sheet $461,855 assets, 11 lines filed
X-1 Cash, non-interest-bearingStart of year $293,201$14,184
X-2 Savings and temporary cash investmentsStart of year $364,858$358,628
X-4 Accounts receivableStart of year $95,194$3,000
X-9 Prepaid expenses and deferred chargesStart of year $127,845$86,043
X-16 Total assetsStart of year $881,098$461,855
X-17 Accounts payable and accrued expensesStart of year $12,449$59,980
X-19 Deferred revenueStart of year $424,844$40,950
X-26 Total liabilitiesStart of year $437,293$100,930
X-27 Net assets without donor restrictionsStart of year $443,805$360,925
X-32 Total net assets or fund balancesStart of year $443,805$360,925
X-33 Total liabilities and net assetsStart of year $881,098$461,855
Part XI · Reconciliation of net assets $360,925 net assets at year end
XI-1 Total revenue$617,963
XI-2 Total expenses$718,149
XI-3 Revenue less expenses−$100,186
XI-4 Net assets at start of year$443,805
XI-5 Net unrealized gains (losses) on investments$18,925
XI-8 Prior period adjustments−$1,619
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$360,925

Form 990 e-file (XML) FY2020 from the IRS · Classification, formation year and address from the IRS Business Master File

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