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Hotel Electronic Distribution Network Association

Not tax-deductible

Forest Hill, MD501(c)(6)Since 1993EIN 41-1704695Revenue $1.1M in FY2025

On file with the IRShedna.org2331 Rock Spring Rd, 21050-1627 · Forest Hill, MDTax-exempt since Aug 1994

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Hedna is an international Association focused on identifying Distribution oppertunities and providing solutions for lodging industry and its Distribution community. Our mission is to simplify hospitality Distribution, we facilitate the professional connections, education and insights required for a succesful career in the ever-changing hospitality industry.

Run by 49 volunteers.
Mission: Form 990 Part I, line 1 · People: Part I, lines 5–6

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(6)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
Worth a look: the IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
2 of 6
filings with a surplus
Average deficit $13K a year · 2% of revenue · last 6 filings
Concern: a surplus in 2 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Cash reserves
8 mo
of spending, in cash
Looks good: 7.6 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Liabilities
$441K
52% of total assets
Fine: liabilities are 52% of assets; 50% to 65%.
Pt X · Ln 26
Independent board members
13
of 13 voting members
Looks good: 13 of 13 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$1.1M
+13% vs prior year
Spent
$1.0M
Net assets
$413K
By yearFY2020–FY2025
Revenue
$1.1M
FY2025▲ +13%
Tap a bar for its year
Revenue by fiscal year
FY2020$618K
FY2021$447K
FY2022$1.0M
FY2023$961K
FY2024$1.0M
FY2025$1.1M
Expenses
$1.0M
FY2025▼ -0.5%
Tap a bar for its year
Expenses by fiscal year
FY2020$718K
FY2021$494K
FY2022$1.0M
FY2023$998K
FY2024$1.0M
FY2025$1.0M
Net assets
$413K
FY2025▲ +49%
Tap a bar for its year
Net assets by fiscal year
FY2020$361K
FY2021$345K
FY2022$314K
FY2023$277K
FY2024$277K
FY2025$413K

From the FY2025 Form 990 · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Aug 1994.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Who runs it and what they're paid

15 people listed on the 990.

Part VII, Section A · reportable compensation
Chris Murdock
President
$0Pt VII · Sec A
Lisa Murphy
Vice President
$0Pt VII · Sec A
Julie Houde
Secretary
$0Pt VII · Sec A
Sean Nygren
Treasurer
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
Miki Gulati
Director
$0Pt VII · Sec A
Tj Noble
Director
$0Pt VII · Sec A
See Hotel Electronic Distribution Network Association executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Helps the lodging industry find and improve distribution opportunities.

Questions for Hotel Electronic Distribution Network Association

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Provided by the organization

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2 programs · in their own filed words · FY2025
01

Hedna conducts a number of other programs that help members and hotel electronic distribution practices as a whole. These programs include committee activity, networking events, and providing education resources to industry members.

Pt IX · col B
02

Hedna holds two major conferences each year, which take place in the spring and winter. The meetings examine distribution and supply chain trends.

Pt IX · col B

By the numbers

The FY2025 990, line by line.

Download 990
from philanthropy.org
1The main four
Money inPt VIII
$1.1M
Ln 12
Fees for servicesLn 2g$1.1M
Investment incomeLn 3$15K
Other incomeLn 4–11$489
Money outPt IX
$1.0M
Ln 25
Owns and owesPt X
$413K
net assets · Ln 32
Cash and savingsLn 1–2$641K
Total assetsLn 16$855K
LiabilitiesLn 26$441K
PeoplePt VI, VII
15
listed · VII A
PaidVII A0
Voting boardVI 1a13
IndependentVI 1b13
2In more detail
Revenue in detailPt VIII
Fees for servicesLn 2g$1.1M
Investment incomeLn 3$15K
Other incomeLn 4–11$489
Total revenueLn 12$1.1M
Assets in detailPt X, end of year
CashLn 1$178K
SavingsLn 2$463K
Cash and savings togetherLn 1–2$641K
Total assetsLn 16$855K
LiabilitiesLn 26$441K
Net assetsLn 32$413K
OperationsPt I, VI
EmployeesI 50
VolunteersI 649
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$572K$641K
Total assetsLn 16$672K$855K
LiabilitiesLn 26$395K$441K
Net assetsLn 32$277K$413K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Management feesLn 11a$406K
Accounting feesLn 11c$8K
Advertising and promotionLn 12$1K
Office expensesLn 13$3K
Information technologyLn 14$30K
TravelLn 17$5K
Conferences, conventions and meetingsLn 19$461K
InsuranceLn 23$6K
Other expenses (24a–d)Ln 24$91K
All other expensesLn 24e$910
Total functional expensesLn 25$1.0M

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest Viewing $1.1M$1.0M$136K$413K 990 PDF
FY2024 $1.0M$1.0M$491$277K 990 PDF
FY2023 $961K$998K−$37K$277K 990 PDF
FY2022 $1.0M$1.0M−$31K$314K 990 PDF
FY2021 $447K$494K−$47K$345K 990 PDF
FY2020 $618K$718K−$100K$361K 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2025 990 (6 parts)
Part I · Summary $1,149,361 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $0$0
I-9 Program service revenuePrior year $1,003,723$1,134,001
I-10 Investment incomePrior year $13,912$14,871
I-11 Other revenuePrior year $1,421$489
I-12 Total revenuePrior year $1,019,056$1,149,361
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $0$0
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $1,018,565$1,013,038
I-18 Total expensesPrior year $1,018,565$1,013,038
I-19 Revenue less expensesPrior year $491$136,323
Part VI · Governance 13 of 13 board members independent, no flags
VI-1a Voting members of the governing body13
VI-1b Independent voting members13
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $1,149,361 across 4 lines filed
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $1,134,001$1,134,001
VIII-3 Investment incomeExcluded from tax $14,871$14,871
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $489$489
VIII-12 Total revenueRelated to mission $1,134,490 · Unrelated business $0 · Excluded from tax $14,871$1,149,361
Part IX · Statement of functional expenses $1,013,038 across 10 lines filed
IX-11a Management fees$406,067
IX-11c Accounting fees$8,075
IX-12 Advertising and promotion$1,360
IX-13 Office expenses$2,745
IX-14 Information technology$30,049
IX-17 Travel$5,076
IX-19 Conferences, conventions and meetings$461,243
IX-23 Insurance$6,109
IX-24 Other expenses (24a–d)$91,404
IX-24e All other expenses$910
IX-25 Total functional expenses$1,013,038
Part X · Balance sheet $854,525 assets, 11 lines filed
X-1 Cash, non-interest-bearingStart of year $36,051$177,953
X-2 Savings and temporary cash investmentsStart of year $536,277$463,149
X-4 Accounts receivableStart of year $8,872$28,533
X-9 Prepaid expenses and deferred chargesStart of year $90,837$184,890
X-16 Total assetsStart of year $672,037$854,525
X-17 Accounts payable and accrued expensesStart of year $6,736$47,468
X-19 Deferred revenueStart of year $388,273$393,706
X-26 Total liabilitiesStart of year $395,009$441,174
X-27 Net assets without donor restrictionsStart of year $277,028$413,351
X-32 Total net assets or fund balancesStart of year $277,028$413,351
X-33 Total liabilities and net assetsStart of year $672,037$854,525
Part XI · Reconciliation of net assets $413,351 net assets at year end
XI-1 Total revenue$1,149,361
XI-2 Total expenses$1,013,038
XI-3 Revenue less expenses$136,323
XI-4 Net assets at start of year$277,028
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$413,351

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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