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Positively Pewaukee INC FY2023 filing

Tax-deductible

Pewaukee, WI501(c)(3) EIN 36-4574409Revenue $227K in FY2023

On file with the IRSpositivelypewaukee.com112 Main Street, 53072-3472 · Pewaukee, WITax-exempt since Sep 1998Publicly supported charity — 170(b)(1)(A)(vi)

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Promote and support the Pewaukee community by distributing newsletters, holding community events, participating in studies and committees to draw businesses and tourism to Pewaukee.

501(c)(3) charity; gifts are tax-deductible.
26¢ of each $1 spent went to programs.
$150K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

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FY2023 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
1 of 5
filings with a surplus
Average deficit $9K a year · 5% of revenue · last 5 filings
Concern: a surplus in 1 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
26%
of spending
Concern: 26% of spending went to programs; under 50%.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$150K
to officers and key staff · 52% of spending
Concern: pay to officers and key staff is 52% of spending; over 30%.
Pt VII · Sec A
Cash reserves
16 mo
of spending, in cash
Looks good: 16.0 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $3K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$0
0% of total assets
Looks good: liabilities are 0% of assets; 50% or less.
Pt X · Ln 26
Independent board members
8
of 8 voting members
Looks good: 8 of 8 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$227K
+40% vs prior year
Spent
$290K
To programs
26%
Net assets
$386K
By yearFY2020–FY2025
Revenue
$227K
FY2023▲ +40%
Tap a bar for its year
Revenue by fiscal year
FY2020$220K
FY2021$102K
FY2022$163K
FY2023$227K
FY2024$72K
FY2025$101K
Expenses
$290K
FY2023▲ +66%
Tap a bar for its year
Expenses by fiscal year
FY2020$122K
FY2021$121K
FY2022$175K
FY2023$290K
FY2024Not on file
FY2025$147K
Net assets
$386K
FY2023▲ +122%
Tap a bar for its year
Net assets by fiscal year
FY2020$205K
FY2021$186K
FY2022$174K
FY2023$386K
FY2024$317K
FY2025−$233K

From the FY2023 Form 990 · see the original

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You’re viewing the FY2023 filing — not the latest on file. See the latest (FY2025) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Sep 1998.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

26 cents of each dollar spent went to programs.

Program services 26% · $76K Management & general 74% · $214K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

10 people listed on the 990; $150K paid to officers and key staff.

Part VII, Section A · reportable compensation
Elaine Kroening
Former Exec Director
$85,455Pt VII · Sec A
Elizabeth Unruh
Executive Director
$64,604Pt VII · Sec A
Sheila Jilot
Vice President
$0Pt VII · Sec A
Adriana Plach
Secretary
$0Pt VII · Sec A
Chris Lueth
Board Member
$0Pt VII · Sec A
Troy Deibert
Board Member
$0Pt VII · Sec A
Nate Wright
Board Member
$0Pt VII · Sec A
Troy Jilot
Current Treasurer
$0Pt VII · Sec A

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Elaine Kroening—$85,455$92,967$93,771$92,659
Elizabeth Unruh$1,643$64,604$54,927——

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Positively Pewaukee INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Boosts Pewaukee's economy and appeal through events, newsletters, and community involvement.

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Provided by the organization

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3 programs · $67K · in their own filed words · FY2023
01

Race for the Year

$51Kprogram expense
02

Summer Sizzle

$10Kprogram expense
03

Waterfront Wednesdays

$6Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
Generac Foundation INCFY2024$3K
Total grants receivedfrom 1 funder$3K

By the numbers

The FY2023 990, line by line.

Download 990
from philanthropy.org
1The main four
Money inPt VIII
$227K
Ln 12
Fees for servicesLn 2g$167K
Gifts and grantsLn 1h$45K
Investment incomeLn 3$16K
Money outPt IX
$290K
Ln 25
Programscol B$76K
Managementcol C$214K
Owns and owesPt X
$386K
net assets · Ln 32
Cash and savingsLn 1–2$386K
Total assetsLn 16$386K
LiabilitiesLn 26$0
PeoplePt VI, VII
10
listed · VII A
PaidVII A2
Voting boardVI 1a8
IndependentVI 1b8
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$45K
Fees for servicesLn 2g$167K
Investment incomeLn 3$16K
Total revenueLn 12$227K
Assets in detailPt X, end of year
CashLn 1$22K
SavingsLn 2$364K
Cash and savings togetherLn 1–2$386K
Total assetsLn 16$386K
LiabilitiesLn 26$0
Net assetsLn 32$386K
OperationsPt I, VI
EmployeesI 51
VolunteersI 6100
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY23End FY23
Cash and savingsLn 1–2$174K$386K
Total assetsLn 16$174K$386K
LiabilitiesLn 26$0$0
Net assetsLn 32$174K$386K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Other salaries and wagesLn 7$153K$153K
Other employee benefitsLn 9$10K$10K
Accounting feesLn 11c$2K$2K
Advertising and promotionLn 12$28K$28K
Office expensesLn 13$9K$9K
TravelLn 17$2K$2K
Conferences, conventions and meetingsLn 19$6K$6K
InsuranceLn 23$3K$3K
Other expenses (24a–d)Ln 24$77K$76K$805
Total functional expensesLn 25$290K$76K$214K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest $101K$147K−$46K−$233K 990 PDF
FY2024 $72K$317K 990 PDF
FY2023 Viewing $227K$290K−$63K$386K 990 PDF
FY2022 $163K$175K−$12K$174K 990 PDF
FY2021 $102K$121K−$19K$186K 990 PDF
FY2020 $220K$122K$97K$205K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2023 990 (6 parts)
Part I · Summary $226,853 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $106,500$44,516
I-9 Program service revenuePrior year $56,098$166,596
I-10 Investment income$15,741
I-11 Other revenue$0
I-12 Total revenuePrior year $162,598$226,853
I-13 Grants and similar amounts paid$0
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $152,221$163,174
I-16a Professional fundraising fees$0
I-17 Other expensesPrior year $22,482$126,915
I-18 Total expensesPrior year $174,703$290,089
I-19 Revenue less expensesPrior year −$12,105−$63,236
Part VI · Governance 8 of 8 board members independent, 2 to look at
VI-1a Voting members of the governing body8
VI-1b Independent voting members8
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $226,853 across 6 lines filed
VIII-1f All other contributions, gifts and grants$44,516
VIII-1h Total contributions, gifts and grants$44,516
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $166,596$166,596
VIII-3 Investment incomeRelated to mission $15,741$15,741
VIII-8 Net income from fundraising events$0
VIII-12 Total revenueRelated to mission $182,337$226,853
Part IX · Statement of functional expenses $290,089 across 9 lines filed
IX-7 Other salaries and wagesManagement $153,308$153,308
IX-9 Other employee benefitsManagement $9,866$9,866
IX-11c Accounting feesManagement $1,689$1,689
IX-12 Advertising and promotionManagement $27,568$27,568
IX-13 Office expensesManagement $8,649$8,649
IX-17 TravelManagement $2,461$2,461
IX-19 Conferences, conventions and meetingsManagement $6,434$6,434
IX-23 InsuranceManagement $3,370$3,370
IX-24 Other expenses (24a–d)Programs $75,939 · Management $805$76,744
IX-25 Total functional expensesPrograms $75,939 · Management $214,150 · Fundraising $0$290,089
Part X · Balance sheet $385,742 assets, 7 lines filed
X-1 Cash, non-interest-bearing$22,129
X-2 Savings and temporary cash investmentsStart of year $173,921$363,613
X-16 Total assetsStart of year $173,921$385,742
X-26 Total liabilitiesStart of year $0$0
X-27 Net assets without donor restrictionsStart of year $173,921$385,742
X-32 Total net assets or fund balancesStart of year $173,921$385,742
X-33 Total liabilities and net assetsStart of year $173,921$385,742
Part XI · Reconciliation of net assets $385,742 net assets at year end
XI-1 Total revenue$226,853
XI-2 Total expenses$290,089
XI-3 Revenue less expenses−$63,236
XI-4 Net assets at start of year$173,921
XI-8 Prior period adjustments$275,057
XI-10 Net assets at end of year$385,742

Form 990 e-file (XML) FY2023 from the IRS · Classification, formation year and address from the IRS Business Master File

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