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Positively Pewaukee INC FY2022 filing

Tax-deductible

Pewaukee, WI501(c)(3) EIN 36-4574409Revenue $163K in FY2022

On file with the IRSpositivelypewaukee.com112 Main Street, 53072-3472 · Pewaukee, WITax-exempt since Sep 1998Publicly supported charity — 170(b)(1)(A)(vi)

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Promote and support the Pewaukee community by distributing newsletters, holding community events, participating in studies and committees to draw businesses and tourism to Pewaukee.

501(c)(3) charity; gifts are tax-deductible.
$148K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Pay: Part VII

Before you give

FY2022 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
1 of 5
filings with a surplus
Average deficit $9K a year · 5% of revenue · last 5 filings
Concern: a surplus in 1 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
0%
of spending
Concern: 0% of spending went to programs; under 50%.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$148K
to officers and key staff · 85% of spending
Concern: pay to officers and key staff is 85% of spending; over 30%.
Pt VII · Sec A
Cash reserves
12 mo
of spending, in cash
Looks good: 11.9 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $3K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$0
0% of total assets
Looks good: liabilities are 0% of assets; 50% or less.
Pt X · Ln 26
Independent board members
9
of 9 voting members
Looks good: 9 of 9 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$163K
+60% vs prior year
Spent
$175K
To programs
0%
Net assets
$174K
By yearFY2020–FY2025
Revenue
$163K
FY2022▲ +60%
Tap a bar for its year
Revenue by fiscal year
FY2020$220K
FY2021$102K
FY2022$163K
FY2023$227K
FY2024$72K
FY2025$101K
Expenses
$175K
FY2022▲ +44%
Tap a bar for its year
Expenses by fiscal year
FY2020$122K
FY2021$121K
FY2022$175K
FY2023$290K
FY2024Not on file
FY2025$147K
Net assets
$174K
FY2022▼ -7%
Tap a bar for its year
Net assets by fiscal year
FY2020$205K
FY2021$186K
FY2022$174K
FY2023$386K
FY2024$317K
FY2025−$233K

From the FY2022 Form 990 · see the original

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You’re viewing the FY2022 filing — not the latest on file. See the latest (FY2025) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Sep 1998.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

What each dollar paid for.

Management & general 94% · $164K Fundraising 6% · $11K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

9 people listed on the 990; $148K paid to officers and key staff.

Part VII, Section A · reportable compensation
Elaine Kroening
Executive Director
$92,967Pt VII · Sec A
Elizabeth Unruh
Events Director
$54,927Pt VII · Sec A
$0Pt VII · Sec A
Dr Tad Diciaula
Vice President
$0Pt VII · Sec A
Tammy Laborde
Treasurer
$0Pt VII · Sec A
Larry Wells
Secretary
$0Pt VII · Sec A
Sheila Jilot
Director
$0Pt VII · Sec A
Paul Jansen
Director
$0Pt VII · Sec A

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Elaine Kroening—$85,455$92,967$93,771$92,659
Elizabeth Unruh$1,643$64,604$54,927——

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Boosts Pewaukee's economy and appeal through events, newsletters, and community involvement.

Questions for Positively Pewaukee INC

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Provided by the organization

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Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
Generac Foundation INCFY2024$3K
Total grants receivedfrom 1 funder$3K

By the numbers

The FY2022 990, line by line.

Download 990
from philanthropy.org
1The main four
Money inPt VIII
$163K
Ln 12
Gifts and grantsLn 1h$106K
Fees for servicesLn 2g$56K
Money outPt IX
$175K
Ln 25
Managementcol C$164K
Fundraisingcol D$11K
Owns and owesPt X
$174K
net assets · Ln 32
Cash and savingsLn 1–2$174K
Total assetsLn 16$174K
LiabilitiesLn 26$0
PeoplePt VI, VII
9
listed · VII A
PaidVII A2
Voting boardVI 1a9
IndependentVI 1b9
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$106K
Government grantsLn 1e$68K
Noncash giftsLn 1g$0
Fundraising eventsLn 1c$0
Fees for servicesLn 2g$56K
Total revenueLn 12$163K
Assets in detailPt X, end of year
SavingsLn 2$174K
Cash and savings togetherLn 1–2$174K
Total assetsLn 16$174K
LiabilitiesLn 26$0
Net assetsLn 32$174K
OperationsPt I, VI
EmployeesI 51
VolunteersI 6100
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY22End FY22
Cash and savingsLn 1–2$186K$174K
Total assetsLn 16$186K$174K
LiabilitiesLn 26$0$0
Net assetsLn 32$186K$174K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$148K$138K$10K
Other employee benefitsLn 9$4K$4K$250
Accounting feesLn 11c$1K$1K$57
Other expenses (24a–d)Ln 24$21K$0$21K$211
Total functional expensesLn 25$175K$0$164K$11K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest $101K$147K−$46K−$233K 990 PDF
FY2024 $72K$317K 990 PDF
FY2023 $227K$290K−$63K$386K 990 PDF
FY2022 Viewing $163K$175K−$12K$174K 990 PDF
FY2021 $102K$121K−$19K$186K 990 PDF
FY2020 $220K$122K$97K$205K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2022 990 (6 parts)
Part I · Summary $162,598 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $47,170$106,500
I-9 Program service revenuePrior year $54,394$56,098
I-10 Investment incomePrior year $0$0
I-11 Other revenuePrior year $0$0
I-12 Total revenuePrior year $101,564$162,598
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $98,198$152,221
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $22,797$22,482
I-18 Total expensesPrior year $120,995$174,703
I-19 Revenue less expensesPrior year −$19,431−$12,105
Part VI · Governance 9 of 9 board members independent, 2 to look at
VI-1a Voting members of the governing body9
VI-1b Independent voting members9
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $162,598 across 10 lines filed
VIII-1a Federated campaigns$0
VIII-1b Membership dues$0
VIII-1c Fundraising events$0
VIII-1d Related organizations$0
VIII-1e Government grants$68,500
VIII-1f All other contributions, gifts and grants$38,000
VIII-1g Noncash contributions (included above)$0
VIII-1h Total contributions, gifts and grants$106,500
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $51,490 · Unrelated business $3,908 · Excluded from tax $700$56,098
VIII-12 Total revenueRelated to mission $51,490 · Unrelated business $3,908 · Excluded from tax $700$162,598
Part IX · Statement of functional expenses $174,703 across 4 lines filed
IX-5 Pay of current officers, directors and key staffManagement $137,894 · Fundraising $10,000$147,894
IX-9 Other employee benefitsManagement $4,077 · Fundraising $250$4,327
IX-11c Accounting feesManagement $1,145 · Fundraising $57$1,202
IX-24 Other expenses (24a–d)Programs $0 · Management $21,069 · Fundraising $211$21,280
IX-25 Total functional expensesPrograms $0 · Management $164,185 · Fundraising $10,518$174,703
Part X · Balance sheet $173,921 assets, 7 lines filed
X-2 Savings and temporary cash investmentsStart of year $186,026$173,921
X-16 Total assetsStart of year $186,026$173,921
X-26 Total liabilitiesStart of year $0$0
X-27 Net assets without donor restrictionsStart of year $186,026$173,921
X-28 Net assets with donor restrictionsStart of year $0$0
X-32 Total net assets or fund balancesStart of year $186,026$173,921
X-33 Total liabilities and net assetsStart of year $186,026$173,921
Part XI · Reconciliation of net assets $173,921 net assets at year end
XI-1 Total revenue$162,598
XI-2 Total expenses$174,703
XI-3 Revenue less expenses−$12,105
XI-4 Net assets at start of year$186,026
XI-5 Net unrealized gains (losses) on investments$0
XI-6 Donated services and use of facilities$0
XI-7 Investment expenses$0
XI-8 Prior period adjustments$0
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$173,921

Form 990 e-file (XML) FY2022 from the IRS · Classification, formation year and address from the IRS Business Master File

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