Visit Madison INC FY2024 filing

Not tax-deductible

Madison, IN501(c)(6)Since 1991EIN 35-1881082Revenue $1.5M in FY2024

On file with the IRSvisitmadison.org601 W 1st St, 47250-3731 · Madison, INTax-exempt since Mar 1994

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Promote tourism in county & city

Mission: Form 990 Part I, line 1

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(6)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
Worth a look: the IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 6
filings with a surplus
Average deficit $10K a year · 1% of revenue · last 6 filings
Worth a look: a surplus in 3 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Spent on programs
0%
of spending
Concern: 0% of spending went to programs; under 50%.
Pt IX · Ln 25 · col B
Cash reserves
5 mo
of spending, in cash
Looks good: 5.0 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Liabilities
$0
0% of total assets
Looks good: liabilities are 0% of assets; 50% or less.
Pt X · Ln 26
Independent board members
9
of 9 voting members
Looks good: 9 of 9 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$1.5M
+39% vs prior year
Spent
$1.4M
To programs
0%
Net assets
$658K
By yearFY2020–FY2025
Revenue
$1.5M
FY2024▲ +39%
Tap a bar for its year
Revenue by fiscal year
FY2020$382K
FY2021$631K
FY2022$940K
FY2023$1.1M
FY2024$1.5M
FY2025$1.3M
Expenses
$1.4M
FY2024▲ +31%
Tap a bar for its year
Expenses by fiscal year
FY2020$445K
FY2021$692K
FY2022$884K
FY2023$1.1M
FY2024$1.4M
FY2025$1.4M
Net assets
$658K
FY2024▲ +24%
Tap a bar for its year
Net assets by fiscal year
FY2020$501K
FY2021$439K
FY2022$495K
FY2023$530K
FY2024$658K
FY2025$502K

From the FY2024 Form 990 · figures checked against the IRS filing · see the original

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You’re viewing the FY2024 filing — not the latest on file. See the latest (FY2025) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Mar 1994.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Who runs it and what they're paid

9 people listed on the 990.

Part VII, Section A · reportable compensation
Director
$0Pt VII · Sec A
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
President
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
Secretary/Tr
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
See Visit Madison INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Promote tourism in the county and city.

Questions for Visit Madison INC

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Provided by the organization

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3 programs · in their own filed words · FY2024
01

Nights Before Christmas Tour of Homes

Tour of historic downtown homes to promote tourism

Pt IX · col B
02

Ribberfest

Festival to promote tourism by having a rib cookoff and blues music

Pt IX · col B
03

Chautauqua

Promotes toursim by having an "art" fair

Pt IX · col B

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$1.5M
Ln 12
Fees for servicesLn 2g$838K
Gifts and grantsLn 1h$673K
Investment incomeLn 3$13K
Money outPt IX
$1.4M
Ln 25
Owns and owesPt X
$658K
net assets · Ln 32
Cash and savingsLn 1–2$581K
Total assetsLn 16$658K
LiabilitiesLn 26$0
PeoplePt VI, VII
9
listed · VII A
PaidVII A0
Voting boardVI 1a9
IndependentVI 1b9
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$673K
Government grantsLn 1e$673K
Fees for servicesLn 2g$838K
Investment incomeLn 3$13K
Total revenueLn 12$1.5M
Assets in detailPt X, end of year
CashLn 1$208K
SavingsLn 2$373K
Cash and savings togetherLn 1–2$581K
Land, buildings, equipmentLn 10c$9K
Other assetsLn 15$68K
Total assetsLn 16$658K
LiabilitiesLn 26$0
Net assetsLn 32$658K
OperationsPt I, VI
EmployeesI 523
VolunteersI 6300
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aNo
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$519K$581K
Land, buildings, equipmentLn 10c$10K$9K
Total assetsLn 16$530K$658K
LiabilitiesLn 26$0$0
Net assetsLn 32$530K$658K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$165K
Other salaries and wagesLn 7$360K
Other employee benefitsLn 9$9K
Payroll taxesLn 10$28K
Accounting feesLn 11c$3K
OccupancyLn 16$5K
Depreciation, depletion and amortizationLn 22$1K
InsuranceLn 23$33K
Other expenses (24a–d)Ln 24$680K
All other expensesLn 24e$110K
Total functional expensesLn 25$1.4M$0$0$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest $1.3M$1.4M−$156K$502K 990 PDF
FY2024 Viewing $1.5M$1.4M$129K$658K 990 PDF
FY2023 $1.1M$1.1M$34K$530K 990 PDF
FY2022 $940K$884K$57K$495K 990 PDF
FY2021 $631K$692K−$62K$439K 990 PDF
FY2020 $382K$445K−$63K$501K 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2024 990 (6 parts)
Part I · Summary $1,523,572 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $297,450$673,000
I-9 Program service revenuePrior year $703,923$838,063
I-10 Investment incomePrior year $4,271$12,509
I-11 Other revenuePrior year $92,098$0
I-12 Total revenuePrior year $1,097,742$1,523,572
I-13 Grants and similar amounts paid$165,000
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $360,288$397,277
I-16a Professional fundraising fees$0
I-17 Other expensesPrior year $703,223$832,791
I-18 Total expensesPrior year $1,063,511$1,395,068
I-19 Revenue less expensesPrior year $34,231$128,504
Part VI · Governance 9 of 9 board members independent, 3 to look at
VI-1a Voting members of the governing body9
VI-1b Independent voting members9
VI-12a Written conflict of interest policyNo
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-2 Family or business relationship among officers or directorsNo
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $1,523,572 across 5 lines filed
Lines not itemized here account for $78,495 of total revenue; see the IRS return.
VIII-1e Government grants$673,000
VIII-1h Total contributions, gifts and grants$673,000
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $759,568$759,568
VIII-3 Investment incomeExcluded from tax $12,509$12,509
VIII-12 Total revenueRelated to mission $838,063 · Excluded from tax $12,509$1,523,572
Part IX · Statement of functional expenses $1,395,068 across 10 lines filed
IX-1 Grants to domestic organizations$165,000
IX-7 Other salaries and wages$360,113
IX-9 Other employee benefits$9,188
IX-10 Payroll taxes$27,976
IX-11c Accounting fees$3,340
IX-16 Occupancy$4,725
IX-22 Depreciation, depletion and amortization$1,453
IX-23 Insurance$33,019
IX-24 Other expenses (24a–d)$680,085
IX-24e All other expenses$110,169
IX-25 Total functional expensesPrograms $0 · Management $0 · Fundraising $0$1,395,068
Part X · Balance sheet $658,023 assets, 8 lines filed
X-1 Cash, non-interest-bearingStart of year $179,214$208,173
X-2 Savings and temporary cash investmentsStart of year $340,144$373,277
X-10c Land, buildings and equipment, netStart of year $10,161$8,708
X-15 Other assets$67,865
X-16 Total assetsStart of year $529,519$658,023
X-26 Total liabilitiesStart of year $0$0
X-32 Total net assets or fund balancesStart of year $529,519$658,023
X-33 Total liabilities and net assetsStart of year $529,519$658,023
Part XI · Reconciliation of net assets $658,023 net assets at year end
XI-1 Total revenue$1,523,572
XI-2 Total expenses$1,395,068
XI-3 Revenue less expenses$128,504
XI-4 Net assets at start of year$529,519
XI-10 Net assets at end of year$658,023

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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