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Visit Madison INC FY2023 filing

Not tax-deductible

Madison, IN501(c)(6)Since 1991EIN 35-1881082Revenue $1.1M in FY2023

On file with the IRSvisitmadison.org601 W 1st St, 47250-3731 · Madison, INTax-exempt since Mar 1994

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Promote tourism in county & city

Mission: Form 990 Part I, line 1

Before you give

FY2023 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(6)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
Worth a look: the IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 6
filings with a surplus
Average deficit $10K a year · 1% of revenue · last 6 filings
Worth a look: a surplus in 3 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Spent on programs
0%
of spending
Concern: 0% of spending went to programs; under 50%.
Pt IX · Ln 25 · col B
Cash reserves
6 mo
of spending, in cash
Looks good: 5.9 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Liabilities
$0
0% of total assets
Looks good: liabilities are 0% of assets; 50% or less.
Pt X · Ln 26
Independent board members
8
of 8 voting members
Looks good: 8 of 8 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$1.1M
+17% vs prior year
Spent
$1.1M
To programs
0%
Net assets
$530K
By yearFY2020–FY2025
Revenue
$1.1M
FY2023▲ +17%
Tap a bar for its year
Revenue by fiscal year
FY2020$382K
FY2021$631K
FY2022$940K
FY2023$1.1M
FY2024$1.5M
FY2025$1.3M
Expenses
$1.1M
FY2023▲ +20%
Tap a bar for its year
Expenses by fiscal year
FY2020$445K
FY2021$692K
FY2022$884K
FY2023$1.1M
FY2024$1.4M
FY2025$1.4M
Net assets
$530K
FY2023▲ +7%
Tap a bar for its year
Net assets by fiscal year
FY2020$501K
FY2021$439K
FY2022$495K
FY2023$530K
FY2024$658K
FY2025$502K

From the FY2023 Form 990 · figures checked against the IRS filing · see the original

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You’re viewing the FY2023 filing — not the latest on file. See the latest (FY2025) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Mar 1994.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Who runs it and what they're paid

8 people listed on the 990.

Part VII, Section A · reportable compensation
Jim Bartlett
Director
$0Pt VII · Sec A
$0Pt VII · Sec A
Nancy Crisp
Director
$0Pt VII · Sec A
Cory Duff
Director
$0Pt VII · Sec A
$0Pt VII · Sec A
Jeff Frazier
President
$0Pt VII · Sec A
Hannah Mahoney
Secretary/Tr
$0Pt VII · Sec A
$0Pt VII · Sec A
See Visit Madison INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Promote tourism in the county and city.

Questions for Visit Madison INC

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Provided by the organization

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3 programs · in their own filed words · FY2023
01

Nights Before Christmas Tour of Homes

Tour of historic downtown homes to promote tourism

Pt IX · col B
02

Ribberfest

Festival to promote tourism by having a rib cookoff and blues music

Pt IX · col B
03

Chautauqua

Promotes toursim by having an "art" fair

Pt IX · col B

By the numbers

The FY2023 990, line by line.

Download 990
from philanthropy.org
1The main four
Money inPt VIII
$1.1M
Ln 12
Fees for servicesLn 2g$704K
Gifts and grantsLn 1h$297K
Other incomeLn 4–11$92K
Money outPt IX
$1.1M
Ln 25
Owns and owesPt X
$530K
net assets · Ln 32
Cash and savingsLn 1–2$519K
Total assetsLn 16$530K
LiabilitiesLn 26$0
PeoplePt VI, VII
8
listed · VII A
PaidVII A0
Voting boardVI 1a8
IndependentVI 1b8
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$297K
Government grantsLn 1e$297K
Fees for servicesLn 2g$704K
Investment incomeLn 3$4K
Other incomeLn 4–11$92K
Total revenueLn 12$1.1M
Assets in detailPt X, end of year
CashLn 1$179K
SavingsLn 2$340K
Cash and savings togetherLn 1–2$519K
Land, buildings, equipmentLn 10c$10K
Total assetsLn 16$530K
LiabilitiesLn 26$0
Net assetsLn 32$530K
OperationsPt I, VI
EmployeesI 523
VolunteersI 6300
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aNo
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY23End FY23
Cash and savingsLn 1–2$489K$519K
Land, buildings, equipmentLn 10c$6K$10K
Total assetsLn 16$495K$530K
LiabilitiesLn 26$0$0
Net assetsLn 32$495K$530K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Other salaries and wagesLn 7$326K
Other employee benefitsLn 9$9K
Payroll taxesLn 10$25K
Accounting feesLn 11c$21K
OccupancyLn 16$7K
Depreciation, depletion and amortizationLn 22$1K
InsuranceLn 23$32K
Other expenses (24a–d)Ln 24$585K
All other expensesLn 24e$57K
Total functional expensesLn 25$1.1M$0$0$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest $1.3M$1.4M−$156K$502K 990 PDF
FY2024 $1.5M$1.4M$129K$658K 990 PDF
FY2023 Viewing $1.1M$1.1M$34K$530K 990 PDF
FY2022 $940K$884K$57K$495K 990 PDF
FY2021 $631K$692K−$62K$439K 990 PDF
FY2020 $382K$445K−$63K$501K 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2023 990 (6 parts)
Part I · Summary $1,097,742 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $301,864$297,450
I-9 Program service revenuePrior year $635,657$703,923
I-10 Investment incomePrior year $2,715$4,271
I-11 Other revenue$92,098
I-12 Total revenuePrior year $940,236$1,097,742
I-13 Grants and similar amounts paid$0
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $254,774$360,288
I-16a Professional fundraising fees$0
I-17 Other expensesPrior year $628,794$703,223
I-18 Total expensesPrior year $883,568$1,063,511
I-19 Revenue less expensesPrior year $56,668$34,231
Part VI · Governance 8 of 8 board members independent, 3 to look at
VI-1a Voting members of the governing body8
VI-1b Independent voting members8
VI-12a Written conflict of interest policyNo
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-2 Family or business relationship among officers or directorsNo
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $1,097,742 across 6 lines filed
Lines not itemized here account for $13,066 of total revenue; see the IRS return.
VIII-1e Government grants$297,450
VIII-1h Total contributions, gifts and grants$297,450
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $690,857$690,857
VIII-3 Investment incomeExcluded from tax $4,271$4,271
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $92,098$92,098
VIII-12 Total revenueRelated to mission $796,021 · Excluded from tax $4,271$1,097,742
Part IX · Statement of functional expenses $1,063,511 across 9 lines filed
IX-7 Other salaries and wages$326,020
IX-9 Other employee benefits$8,934
IX-10 Payroll taxes$25,334
IX-11c Accounting fees$20,582
IX-16 Occupancy$6,629
IX-22 Depreciation, depletion and amortization$1,206
IX-23 Insurance$32,200
IX-24 Other expenses (24a–d)$585,226
IX-24e All other expenses$57,380
IX-25 Total functional expensesPrograms $0 · Management $0 · Fundraising $0$1,063,511
Part X · Balance sheet $529,519 assets, 7 lines filed
X-1 Cash, non-interest-bearingStart of year $6$179,214
X-2 Savings and temporary cash investmentsStart of year $488,817$340,144
X-10c Land, buildings and equipment, netStart of year $6,465$10,161
X-16 Total assetsStart of year $495,288$529,519
X-26 Total liabilitiesStart of year $0$0
X-32 Total net assets or fund balancesStart of year $495,288$529,519
X-33 Total liabilities and net assetsStart of year $495,288$529,519
Part XI · Reconciliation of net assets $529,519 net assets at year end
XI-1 Total revenue$1,097,742
XI-2 Total expenses$1,063,511
XI-3 Revenue less expenses$34,231
XI-4 Net assets at start of year$495,288
XI-10 Net assets at end of year$529,519

Form 990 e-file (XML) FY2023 from the IRS · Classification, formation year and address from the IRS Business Master File

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