American Council on Exercise FY2023 filing

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The nonprofit organization American Council on Exercise is committed to getting people moving.

501(c)(3) charity; gifts are tax-deductible.
82¢ of each $1 spent went to programs.
$3.2M paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

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FY2023 · Form 990-TIndependent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990-T
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
2 of 5
filings with a surplus
Average deficit $1.4M a year · 6% of revenue · last 5 filings
Concern: a surplus in 2 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
82%
of spending
Looks good: 82% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$3.2M
to officers and key staff · 13% of spending
Looks good: pay to officers and key staff is 13% of spending; 15% or less.
Pt VII · Sec A
<1 mo
of spending, in cash
Plus $9.0M in investments, Pt X · Ln 11–13
Fine: 0.9 months of spending in cash, plus $9.0M in investments.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $8K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$13.3M
52% of total assets
Fine: liabilities are 52% of assets; 50% to 65%.
Pt X · Ln 26
Independent board members
13
of 14 voting members
Looks good: 13 of 14 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$19.6M
-27% vs prior year
Spent
$24.7M
To programs
82%
Net assets
$12.3M
By yearFY2021–FY2025
Revenue
$19.6M
FY2023▼ -27%
Tap a bar for its year
Revenue by fiscal year
FY2021$26.4M
FY2022$26.7M
FY2023$19.6M
FY2024$19.6M
FY2025$19.3M
Expenses
$24.7M
FY2023▲ +1%
Tap a bar for its year
Expenses by fiscal year
FY2021$25.0M
FY2022$24.3M
FY2023$24.7M
FY2024$24.8M
FY2025$19.7M
Net assets
$12.3M
FY2023▼ -27%
Tap a bar for its year
Net assets by fiscal year
FY2021$15.6M
FY2022$16.8M
FY2023$12.3M
FY2024$6.4M
FY2025$5.6M

From the FY2023 Form 990 (year ending June 2023) · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Jul 1986.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

82 cents of each dollar spent went to programs.

Program services 82% · $20.3M Management & general 18% · $4.4M

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

23 people listed on the 990-T; $3.2M paid to officers and key staff.

Part VII, Section A · reportable compensation · most recent filed roster (FY2022); the FY2023 filing did not itemize Part VII
$605,193Pt VII · Sec A
Chief Financial Officer
$498,001Pt VII · Sec A
President & Chief Science Officer
$471,837Pt VII · Sec A
Chief Operating Officer
$351,201Pt VII · Sec A
Health & Wellness Services
$318,305Pt VII · Sec A
VP, Sales & Marketing
$259,674Pt VII · Sec A
SVP, Online Business Technology
$239,313Pt VII · Sec A
$210,890Pt VII · Sec A

Cedric Bryant’s $492K as President & Chief Executive Officer is at the 82nd percentile of top reported officer pay among 290 $10–100M recreation & sports nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 8 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021
Scott Goudeseune CEO——$605,193$645,204—
Scott Goudeseune$343,645$549,112——$628,229
Alex Mirnezam$434,601$401,759$498,001$440,756$469,890
Cedric Bryant$491,917$434,205$471,837$467,659$455,578
Amanda Cass$368,481$359,967$351,201$344,949$337,603
David Fischer$344,659$236,361$239,313$190,928$234,910
Graham Melstrand———$318,701$339,525
Graham Melstrand Evpcommunity$295,927$300,425$318,305——

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See American Council on Exercise executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Encourages people to be active and healthy through fitness education and resources.

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Provided by the organization

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3 programs · $20.3M · in their own filed words · FY2022
01

Certification and Preparatory Education

The certification of well-qualified exercise professionals and health coaches is the foundation of ace's approach to get people moving. Ace develops, reviews, and maintains ace certification exams, study materials and training manuals.

$8.3Mprogram expense
02

Continuing Education and Renewals

Ace developed and updated approximately 40 education programs and courses in 2022, including the size clusive fitness specialist program and the ace group fitness instructor study program UPDATE.ACE also launched a suite of ace lifecycle career support tools including ace pro compass, ace pro connect app and the ace job board.

$7.9Mprogram expense
03

Research

Ace continues to provide the public with science-based information to educate and encourage people from all walks of life to achieve sustainable health changes. In 2022, ace invested more than $100,000 into original research, including a study which reviewed developmental and health measures compared across sex, socioeconomic status and…

$4.1Mprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
Total grants receivedfrom 1 funder$8K

By the numbers

The FY2023 990-T, line by line.

1The main four
Money in
$19.6M
Fees for services$13.8M
Other income$5.2M
Investment income$474K
Money out
$24.7M
Programs$20.3M
Management$4.4M
Owns and owes
$12.3M
net assets
Cash and savings$1.9M
Total assets$25.6M
Liabilities$13.3M
People
23
listed
Paid9
Voting board14
Independent13
2In more detail
Revenue in detail
Gifts and grants$31K
Fees for services$13.8M
Investment income$474K
Other income$5.2M
Total revenue$19.6M
Assets in detailEnd of year
Cash and savings together$1.9M
Total assets$25.6M
Liabilities$13.3M
Net assets$12.3M
Operations
Employees95
Volunteers18
Fiscal year endsJune
Conflict-of-interest policyYes
Whistleblower policyYes
Records policyYes

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 LatestFiled with the IRS Nov 13, 2025 $19.3M$19.7M−$461K$5.6M 990 PDF
FY2024Filed with the IRS Nov 7, 2024 $19.6M$24.8M−$5.2M$6.4M 990 PDF
FY2023 Viewing $19.6M$24.7M−$5.1M$12.3M 990 PDF
FY2022Filed with the IRS Nov 11, 2022 $26.7M$24.3M$2.4M$16.8M 990 PDF
FY2021Filed with the IRS Nov 13, 2021 $26.4M$25.0M$1.4M$15.6M 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons

Form 990 e-file (XML) FY2023 from the IRS · Classification, formation year and address from the IRS Business Master File

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