The louisville Downtown Development Corporation (ddc) is a private, non-profit 501(c)(3) organization dedicated to the long term economic health of Downtown louisville and represents the community's civic and business leadership. Since 1988, ddc has played a crucial role in bringing together both the public and private sectors as partners in Downtown louisville's redevelopment and long term planning, with ddc serving as the lead entity in the Development and implementation of the Downtown master plan.

501(c)(3) charity; gifts are tax-deductible.
76¢ of each $1 spent went to programs.
$161K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2021 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
2 of 5
filings with a surplus
Average surplus $129K a year · 8% of revenue · last 5 filings
Worth a look: a surplus in 2 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
76%
of spending
Looks good: 76% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$161K
to officers and key staff · 12% of spending
Looks good: pay to officers and key staff is 12% of spending; 15% or less.
Pt VII · Sec A
5 mo
of spending, in cash
Plus $1.1M in investments, Pt X · Ln 11–13
Looks good: 4.7 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
5
named funders · $104K
Looks good: 5 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$94K
5% of total assets
Looks good: liabilities are 5% of assets; 50% or less.
Pt X · Ln 26
Independent board members
37
of 37 voting members
Looks good: 37 of 37 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$2.2M
+269% vs prior year
Spent
$1.3M
To programs
76%
Net assets
$2.0M
By yearFY2020–FY2024
Revenue
$2.2M
FY2021▲ +269%
Tap a bar for its year
Revenue by fiscal year
FY2020$603K
FY2021$2.2M
FY2022$1.6M
FY2023$1.9M
FY2024$1.9M
Expenses
$1.3M
FY2021▲ +21%
Tap a bar for its year
Expenses by fiscal year
FY2020$1.1M
FY2021$1.3M
FY2022$1.3M
FY2023$2.0M
FY2024$1.9M
Net assets
$2.0M
FY2021▲ +85%
Tap a bar for its year
Net assets by fiscal year
FY2020$1.1M
FY2021$2.0M
FY2022$2.3M
FY2023$2.2M
FY2024$2.2M

From the FY2021 Form 990 · figures checked against the IRS filing · see the original

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You’re viewing the FY2021 filing — not the latest on file. See the latest (FY2024) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Nov 1982.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

76 cents of each dollar spent went to programs.

Program services 76% · $1.0M Management & general 23% · $300K Fundraising 1% · $19K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

41 people listed on the 990; $161K paid to officers and key staff.

Part VII, Section A · reportable compensation
Executive Director (partial Year)
$161,263Pt VII · Sec A
Director
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
Director
$0Pt VII · Sec A

Rebecca Fleischaker Couch’s $135K as Executive Director is at the 39th percentile of top reported officer pay among 2833 $1–10M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2023FY2022FY2021FY2020
Rebecca S Matheny——$161,263$157,892
Rebecca Fleischaker Couch$135,305$142,917——

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Promotes the economic health of downtown Louisville by leading long-term redevelopment planning, fostering public-private partnerships, and hosting community events to attract visitors.

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Provided by the organization

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3 programs · $999K · in their own filed words · FY2021
01

Support Services

DDC supports a variety of projects in collaboration with local and state government as well as private sector partners. Additionally, DDC provides fiscal support to a variety of non-profits and downtown organizations to facilitate unique events and programs throughout the CBD.- business improvement district (bid) management: through an…

$534Kprogram expense
02

Economic Development

In support of the downtown development plan, DDC'S core mission is to promote the economic development of downtown louisville in collaboration with private and public partners, thereby making the central business district (CBD) a dynamic environment for businesses, visitors and residents.

$236Kprogram expense
03

Marketing, Communications & Events

A vital role of DDC is to promote the vibrancy of downtown louisville through effective marketing of downtown and its attractions and events, often in partnership with the louisville tourism, metro government and many generous community SPONSORS.- downtown strong campaign: in partnership with louisville metro, louisville tourism and gli…

$229Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2024
See all 5 funders →
Grants paid · 10 grants · $176K · 2020–2024
Louisville Metro Government Special Events DepartmentFY2024$25,000
Louisville Downtown Management DistrictFY2022$37,500
Louisville Downtown Management DistrictFY2022$15,000
Visual PresentationFY2021$36,500
Louisville Metro GovernmentFY2021$11,000
Fund for the Arts INCKY · FY2021$6,000
Phriend LLCFY2021$6,000
Black Market KY LLCFY2021$5,725
Visual PresentationFY2020$23,000

By the numbers

The FY2021 990, line by line.

1The main four
Money inPt VIII
$2.2M
Ln 12
Fees for servicesLn 2g$1.2M
Gifts and grantsLn 1h$1.0M
Investment incomeLn 3$1K
Money outPt IX
$1.3M
Ln 25
Programscol B$1.0M
Managementcol C$300K
Fundraisingcol D$19K
Owns and owesPt X
$2.0M
net assets · Ln 32
Cash and savingsLn 1–2$518K
Total assetsLn 16$2.1M
LiabilitiesLn 26$94K
PeoplePt VI, VII
41
listed · VII A
PaidVII A1
Voting boardVI 1a37
IndependentVI 1b37
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$1.0M
Government grantsLn 1e$275K
Noncash giftsLn 1g$400K
Fees for servicesLn 2g$1.2M
Investment incomeLn 3$1K
Gains on assetsLn 7−$637
Total revenueLn 12$2.2M
Assets in detailPt X, end of year
CashLn 1$63K
SavingsLn 2$455K
Cash and savings togetherLn 1–2$518K
InvestmentsLn 11–13$1.1M
Land, buildings, equipmentLn 10c$29K
Total assetsLn 16$2.1M
LiabilitiesLn 26$94K
Net assetsLn 32$2.0M
OperationsPt I, VI
EmployeesI 58
VolunteersI 640
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY21End FY21
Cash and savingsLn 1–2$399K$518K
InvestmentsLn 11–13$719K$1.1M
Land, buildings, equipmentLn 10c$16K$29K
Total assetsLn 16$1.3M$2.1M
LiabilitiesLn 26$236K$94K
Net assetsLn 32$1.1M$2.0M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$84K$84K
Pay of current officers, directors and key staffLn 5$172K$129K$39K$3K
Other salaries and wagesLn 7$494K$371K$114K$10K
Pension plan contributionsLn 8$24K$18K$5K$471
Other employee benefitsLn 9$77K$58K$18K$2K
Legal feesLn 11b$9K$9K
Accounting feesLn 11c$18K$18K
Other fees for servicesLn 11g$118K$87K$31K$425
Advertising and promotionLn 12$70K$58K$12K
Office expensesLn 13$9K$8K$1K$85
Information technologyLn 14$10K$5K$5K
OccupancyLn 16$72K$54K$17K$1K
TravelLn 17$4K$3K$147
Depreciation, depletion and amortizationLn 22$12K$10K$2K
InsuranceLn 23$22K$17K$5K$429
Other expenses (24a–d)Ln 24$127K$103K$23K$849
All other expensesLn 24e$2K$2K
Total functional expensesLn 25$1.3M$1.0M$300K$19K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest $1.9M$1.9M−$20K$2.2M 990 PDF
FY2023 $1.9M$2.0M−$95K$2.2M 990 PDF
FY2022 $1.6M$1.3M$357K$2.3M 990 PDF
FY2021 Viewing $2.2M$1.3M$899K$2.0M 990 PDF
FY2020 $603K$1.1M−$495K$1.1M 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support M · Noncash J · Pay O · Explanations
See the full FY2021 990 (6 parts)
Part I · Summary $2,221,908 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $42,700$1,019,643
I-9 Program service revenuePrior year $533,649$1,200,878
I-10 Investment incomePrior year $4,537$1,387
I-11 Other revenuePrior year $21,717$0
I-12 Total revenuePrior year $602,603$2,221,908
I-13 Grants and similar amounts paidPrior year $34,409$84,100
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $695,372$766,395
I-16a Professional fundraising feesPrior year $15,000$0
I-17 Other expensesPrior year $352,751$472,040
I-18 Total expensesPrior year $1,097,532$1,322,535
I-19 Revenue less expensesPrior year −$494,929$899,373
Part VI · Governance 37 of 37 board members independent, no flags
VI-1a Voting members of the governing body37
VI-1b Independent voting members37
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $2,221,908 across 8 lines filed
VIII-1e Government grants$275,355
VIII-1f All other contributions, gifts and grants$744,288
VIII-1g Noncash contributions (included above)$400,100
VIII-1h Total contributions, gifts and grants$1,019,643
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $1,200,878$1,200,878
VIII-3 Investment incomeExcluded from tax $2,024$2,024
VIII-7 Net gain or loss on sales of assetsExcluded from tax −$637−$637
VIII-12 Total revenueRelated to mission $1,200,878 · Unrelated business $0 · Excluded from tax $1,387$2,221,908
Part IX · Statement of functional expenses $1,322,535 across 17 lines filed
IX-1 Grants to domestic organizationsPrograms $84,100$84,100
IX-5 Pay of current officers, directors and key staffPrograms $128,650 · Management $39,453 · Fundraising $3,431$171,534
IX-7 Other salaries and wagesPrograms $370,609 · Management $113,653 · Fundraising $9,883$494,145
IX-8 Pension plan contributionsPrograms $17,654 · Management $5,414 · Fundraising $471$23,539
IX-9 Other employee benefitsPrograms $57,883 · Management $17,751 · Fundraising $1,543$77,177
IX-11b Legal feesManagement $8,937$8,937
IX-11c Accounting feesManagement $17,750$17,750
IX-11g Other fees for servicesPrograms $86,668 · Management $31,191 · Fundraising $425$118,284
IX-12 Advertising and promotionPrograms $57,539 · Management $12,348$69,887
IX-13 Office expensesPrograms $7,805 · Management $1,334 · Fundraising $85$9,224
IX-14 Information technologyPrograms $4,926 · Management $4,926$9,852
IX-16 OccupancyPrograms $54,056 · Management $16,577 · Fundraising $1,442$72,075
IX-17 TravelPrograms $3,386 · Fundraising $147$3,533
IX-22 Depreciation, depletion and amortizationPrograms $10,160 · Management $1,734$11,894
IX-23 InsurancePrograms $16,738 · Management $4,937 · Fundraising $429$22,104
IX-24 Other expenses (24a–d)Programs $103,287 · Management $22,628 · Fundraising $849$126,764
IX-24e All other expensesManagement $1,736$1,736
IX-25 Total functional expensesPrograms $1,003,461 · Management $300,369 · Fundraising $18,705$1,322,535
Part X · Balance sheet $2,050,415 assets, 16 lines filed
Asset lines not itemized here account for $100,000; see the IRS return.
X-1 Cash, non-interest-bearingStart of year $23,627$62,721
X-2 Savings and temporary cash investmentsStart of year $375,819$454,931
X-3 Pledges and grants receivable$62,525
X-4 Accounts receivableStart of year $27,263$189,038
X-9 Prepaid expenses and deferred chargesStart of year $31,703$33,105
X-10c Land, buildings and equipment, netStart of year $16,193$29,436
X-11 Publicly traded securitiesStart of year $214,333$214,324
X-13 Program-related investmentsStart of year $504,335$904,335
X-16 Total assetsStart of year $1,293,273$2,050,415
X-17 Accounts payable and accrued expensesStart of year $94,914$93,983
X-24 Unsecured notes and loans payableStart of year $141,300$0
X-26 Total liabilitiesStart of year $236,214$93,983
X-27 Net assets without donor restrictionsStart of year $1,025,334$1,901,526
X-28 Net assets with donor restrictionsStart of year $31,725$54,906
X-32 Total net assets or fund balancesStart of year $1,057,059$1,956,432
X-33 Total liabilities and net assetsStart of year $1,293,273$2,050,415
Part XI · Reconciliation of net assets $1,956,432 net assets at year end
XI-1 Total revenue$2,221,908
XI-2 Total expenses$1,322,535
XI-3 Revenue less expenses$899,373
XI-4 Net assets at start of year$1,057,059
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$1,956,432

Form 990 e-file (XML) FY2021 from the IRS · Classification, formation year and address from the IRS Business Master File

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