Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Aug 2011.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
71 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
21 people listed on the 990; $354K paid to officers and key staff.
Herbert Hudson Taylor IV’s $207K as Co-Founder & Executive Dir is at the 85th percentile of top reported officer pay among 1842 $1–10M recreation & sports nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 8 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Herbert Hudson Taylor IV | $207,086 | $197,225 | $197,225 | — | — | — |
| Herbert Hudson Taylor | — | — | — | $195,000 | $158,500 | — |
| Hudson Taylor | — | — | — | — | — | $150,000 |
| Jordyn Lexton | $135,200 | $118,182 | — | — | — | — |
| Anna Baeth | $132,100 | $115,000 | $115,000 | — | — | — |
| Danne Diamond | — | — | $122,595 | — | — | — |
| Anne Lieberman | — | — | — | $118,358 | $108,475 | $101,548 |
| Paul Lotierzo | — | — | — | $108,276 | — | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2Yes
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Champion LGBTQ equality in sports through education, policy, and athlete activism.
Questions for Athlete Ally INC
Your first name shows with your question. Athlete Ally INC answers here, for everyone.
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Social media campaigns and practical tools encouraging athletes, coaches, parents, sports fans and other sports participants to respect all members of their communities, regardless of perceived or actual sexual orientation or gender identity or expression, and to lead others in doing the same.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2020 990, line by line.
Download 990
| Line | Start FY20 | End FY20 |
|---|---|---|
| Cash and savingsLn 1–2 | $535K | $989K |
| Total assetsLn 16 | $941K | $1.8M |
| LiabilitiesLn 26 | $33K | $152K |
| Net assetsLn 32 | $908K | $1.6M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Pay of current officers, directors and key staffLn 5 | $150K | $109K | $13K | $28K |
| Other salaries and wagesLn 7 | $459K | $334K | $38K | $87K |
| Other employee benefitsLn 9 | $40K | $29K | $3K | $8K |
| Payroll taxesLn 10 | $47K | $34K | $4K | $9K |
| Accounting feesLn 11c | $37K | $37K | ||
| Other fees for servicesLn 11g | $119K | $94K | $9K | $16K |
| Office expensesLn 13 | $13K | $9K | $4K | |
| OccupancyLn 16 | $52K | $52K | ||
| TravelLn 17 | $12K | $4K | $3K | $5K |
| InsuranceLn 23 | $9K | $2K | $7K | $408 |
| Other expenses (24a–d)Ln 24 | $33K | $32K | $1K | $263 |
| Total functional expensesLn 25 | $971K | $690K | $124K | $157K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest | $2.0M | $1.8M | $231K | $1.0M | 990 PDF |
| FY2024 | $2.2M | $2.2M | $14K | $789K | 990 PDF |
| FY2023 | $2.0M | $3.2M | −$1.2M | $776K | 990 PDF |
| FY2022 | $2.1M | $1.9M | $183K | $2.0M | 990 PDF |
| FY2021 | $1.4M | $1.2M | $196K | $1.8M | 990 PDF |
| FY2020 Viewing | $1.7M | $971K | $734K | $1.6M | 990 PDF |
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Schedules filed Part IV
See the full FY2020 990 (6 parts)
Part I · Summary $1,704,888 revenue, 12 lines filed
Part VI · Governance 18 of 18 board members independent, 3 to look at
Part VIII · Statement of revenue $1,704,888 across 5 lines filed
Part IX · Statement of functional expenses $971,276 across 11 lines filed
Part X · Balance sheet $1,794,099 assets, 12 lines filed
Part XI · Reconciliation of net assets $1,641,794 net assets at year end
Form 990 e-file (XML) FY2020 from the IRS · Classification, formation year and address from the IRS Business Master File
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