Destination Hilliard EIN 27-3907475

Destination Hilliard

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Promotes local businesses, attractions, and events to boost tourism in Hilliard, Ohio. For fiscal year 2025 it reported $221K in revenue, $302K in expenses, and $168K in net assets.Pt I

Founded
2015
Type
Membership association · Community Development
Location
Hilliard, OH
Website
www.destinationhilliard.com
Filings
6 on file (2020–2025)
Revenue
$221KFY2025
Expenses
$302K
Net assets
$168K
People
4
Filings
6
Updates
0
More identity details & actions ⌄
EIN  27-3907475 Membership association Hilliard, OH Founded 2015
Form 990 (PDF)
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Size
$100K–1M
What they do
Promotes local businesses, attractions, and events to boost tourism in Hilliard, Ohio.
Leadership
Samantha Brill · Executive Director · $76K
Money in and out
$221K revenue, $302K expenses
Bottom line
-37% operating surplus
Membership & operating revenue · FY2025
Total revenue
$221K
Pt VIII · Ln 12
Total expenses
$302K
Pt IX · Ln 25
Net assets
$168K
Pt X · Ln 32
Revenue less expenses (Pt I · Ln 19): −$81K
Where spending went · Part IX cols B–D
Program services $1.00
Operating surplus
-37%
revenue over expenses▲ +4% vs prior filing year
Earned revenue
97%
of revenue from program services & dues▲ +2% vs prior filing year
Payroll share
38%
of spending is salaries & benefits▲ +34% vs prior filing year

Summary of the Filing

Part I · fiscal year 2025 · Form 990
Revenue
$221K
FY2025▲ +4%
Expenses
$302K
FY2025▲ +3%
Total assets
$177K
FY2025▼ -31%
Total liabilities
$8K
FY2025▲ +4%
Total revenue
$221K
Pt VIII · Ln 12
Total expenses
$302K
Pt IX · Ln 25
Net assets
$168K
Pt X · Ln 32
Revenue less expensesPt I · Ln 19−$81K
Total assetsPt X · Ln 16$177K
Program-expense ratioPt IX · col B100%
Voting members of governing bodyPt I · Ln 3pending
Independent voting membersPt I · Ln 4pending
Mission & Programs · Part III

Where the work happens

1 program service account for $302K of program spending, described in the organization's own filed words · FY2025.
01

Encourage, enhance, and promote tourism in Hilliard, Ohio through publicity of local businesses, attractions, and special events.

$302Kprogram expense

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Identity & Classification

Form 990 Header · IRS Business Master File
Legal nameHdr · item CDestination Hilliard
EINHdr · item D27-3907475
Principal addressHdr · item CHilliard, OH
WebsiteHdr · item Jwww.destinationhilliard.com
Year of formationHdr · item L2015
State of legal domicileHdr · item MOH
Exempt statusHdr · item I501(c)(4) · active
NTEE classificationIRS BMFCommunity Development (S20)
Ruling yearIRS BMFApr 2015

Governance & Policies

Part VI
Voting members of the governing bodyPt VI · Ln 1apending
Independent voting membersPt VI · Ln 1bpending
Conflict-of-interest policyPt VI · Ln 12aNo
Whistleblower policyPt VI · Ln 13No
Document retention policyPt VI · Ln 14No
CEO/top-official compensation independently reviewedPt VI · Ln 15aYes
Family or business relationships among officers/directorsPt VI · Ln 2No

Officers, Directors & Key Employees

Part VII, Section A · reportable compensation
Executive Director
$76,125Pt VII · Sec A
$0Pt VII · Sec A
Secretary
$0Pt VII · Sec A
$0Pt VII · Sec A

Samantha Brill’s $76K as Executive Director is at the 53rd percentile of top reported officer pay among 1710 $100K–1M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

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Statement of Revenue

Part VIII
Program service revenue$214K · 97%
Investment income$7K · 3%
Program service revenue97%$214K
Investment income3%$7K
Total revenueLn 12$221K

Statement of Functional Expenses

Part IX · allocated across program, management, and fundraising
Allocation · columns B–D
Program services $1.00
Program services100%$302K
Total functional expensesLn 25$302K

Balance Sheet

Part X · end of year
CashLn 1$177K
Total assetsLn 16$177K
Total liabilitiesLn 26$8K
Total net assetsLn 32$168K
Months of cash on handcomputed7.0

Financial Metrics

Form 990 · FY2025 · each ratio shown with the dollars behind it
Liquidity & Payout
Operating runway
Highly liquid reserves $177K · Operating expenses/yr $302K
7.0 months
Where the money goes
Program services
Program services $302K · Total expenses $302K
100%
Management & General
Management & general $0 · Total expenses $302K
0%
Fundraising
Fundraising $0 · Total expenses $302K
0%
Cost to raise $1
Fundraising expense (3-yr avg) $0 · Solicited contributions (3-yr avg) $0
Solicited contributions below reporting floor
Where the money comes from
Contribution dependence
Contributions & grants $0 · Total revenue $221K
0%
Government reliance
Government grants — · Total revenue $221K
Earned-income share
Program service revenue $214K · Total revenue $221K
97%
Investment reliance
Investment income $7K · Total revenue $221K
+3%
Program self-sufficiency
Program service revenue $214K · Total expenses $302K
71%
Growth & trend
Revenue growth (YoY)
This year $221K · Prior year $212K
+4%
Revenue CAGR
FY2020 $139K · FY2025 $221K
+10%
Net-asset trend (YoY)
End of year $168K · Beginning of year —
Beginning net assets not meaningfully positive — showing dollar change
Balance sheet
Surplus Margin
Revenue $221K · Expenses $302K
-37%
Liabilities-to-Assets
Total liabilities — · Total assets $177K
Net-asset ratio
Net assets $168K · Total assets $177K
95%
Marketable Investment Share
Publicly traded securities (Pt X, ln 11) — · Other securities (Pt X, ln 12) — · Total assets (Pt X, ln 16) $177K
Excludes program-related investments (Pt X, ln 13)
People & payroll
Highest Reported Total Compensation
Individual Samantha Brill · Reported title Executive Director · Highest reported compensation $76K · Total expenses $302K
25%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) $114K · Total expenses $302K
38%
Peer comparison

Same NTEE category, revenue band, and state where available. Descriptive — not a grade.

MetricThis orgPeer medianPercentile
Program ratio 100%
Revenue growth 4%

Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.

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Filings & Schedule Manifest

Part IV
III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
FY2025 (Latest)$221K revenue · viewing · ⤓ 990 PDF
FY2024$212K revenue · ⤓ 990 PDF
FY2023$181K revenue · ⤓ 990 PDF
FY2022$169K revenue · ⤓ 990 PDF
FY2021$221K revenue · ⤓ 990 PDF
FY2020$139K revenue · ⤓ 990 PDF

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Sources

Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2025IRS
Classification, formation year, addressIRS Business Master File
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