philanthropy.org | 990 Resource | FAQ Verify yourself
Sign in

Destination Hilliard

Not tax-deductible

Hilliard, OH501(c)(4)Since 2015Community Development EIN 27-3907475Revenue $221K in FY2025

On file with the IRSdestinationhilliard.com5232 Norwich St Ste C, 43026-1469 · Hilliard, OHTax-exempt since Apr 2015

Claim this org

(tell your story, add context, and more)

What claiming does How does your 990 look to donors? Take the 10-Question Audit

Encourage, enhance, and promote tourism in Hilliard, Ohio through publicity of local businesses, attractions, and special events.

501(c)(4) social-welfare organization; gifts are not tax-deductible as charitable contributions.
100¢ of each $1 spent went to programs.
Run by 3 volunteers and 2 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(4)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
Worth a look: the IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
2 of 6
filings with a surplus
Average surplus $2K a year · 1% of revenue · last 6 filings
Worth a look: a surplus in 2 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Spent on programs
100%
of spending
Looks good: 100% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$76K
to officers and key staff · 25% of spending
Top officer’s pay higher than 52% of similar orgs
Worth a look: pay to officers and key staff is 25% of spending; over 20%.
Pt VII · Sec A
Cash reserves
7 mo
of spending, in cash
Looks good: 7.0 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Liabilities
$8K
5% of total assets
Looks good: liabilities are 5% of assets; 50% or less.
Pt X · Ln 26
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$221K
+4% vs prior year
Spent
$302K
To programs
100%
Net assets
$168K
By yearFY2020–FY2025
Revenue
$221K
FY2025▲ +4%
Tap a bar for its year
Revenue by fiscal year
FY2020$139K
FY2021$221K
FY2022$169K
FY2023$181K
FY2024$212K
FY2025$221K
Expenses
$302K
FY2025▲ +3%
Tap a bar for its year
Expenses by fiscal year
FY2020$149K
FY2021$100K
FY2022$88K
FY2023$199K
FY2024$294K
FY2025$302K
Net assets
$168K
FY2025▼ -33%
Tap a bar for its year
Net assets by fiscal year
FY2020$113K
FY2021$251K
FY2022$349K
FY2023$331K
FY2024$249K
FY2025$168K

From the FY2025 Form 990 · see the original

Give Claim

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Apr 2015.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

100 cents of each dollar spent went to programs.

Program services 100% · $302K

Form 990 Part IX, line 25. Every line is in By the numbers.

Something off? Claim to add context

Who runs it and what they're paid

4 people listed on the 990; $76K paid to officers and key staff.

Part VII, Section A · reportable compensation
Samantha Brill
Executive Director
$76,125Pt VII · Sec A
$0Pt VII · Sec A
Peter Cushnie
Secretary
$0Pt VII · Sec A
$0Pt VII · Sec A

Samantha Brill’s $76K as Executive Director is at the 52nd percentile of top reported officer pay among 1708 $100K–1M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

See Destination Hilliard executive salaries →

On this list? Claim this org

Something off? Claim to add context

Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Promotes local businesses, attractions, and events to boost tourism in Hilliard, Ohio.

Questions for Destination Hilliard

Tap to ask. Destination Hilliard sees how many people are interested.

Your first name shows with your question. Destination Hilliard answers here, for everyone.

Provided by the organization

Know this org? Add your story

1 program · $302K · in their own filed words · FY2025
01

Encourage, enhance, and promote tourism in Hilliard, Ohio through publicity of local businesses, attractions, and special events.

$302Kprogram expense

By the numbers

The FY2025 990, line by line.

Download 990
from philanthropy.org
1The main four
Money inPt VIII
$221K
Ln 12
Fees for servicesLn 2g$214K
Investment incomeLn 3$7K
Money outPt IX
$302K
Ln 25
Programscol B$302K
Owns and owesPt X
$168K
net assets · Ln 32
Cash and savingsLn 1–2$177K
Total assetsLn 16$177K
LiabilitiesLn 26$8K
PeoplePt VI, VII
4
listed · VII A
PaidVII A1
Voting boardVI 1a0
IndependentVI 1b0
2In more detail
Revenue in detailPt VIII
Fees for servicesLn 2g$214K
Investment incomeLn 3$7K
Total revenueLn 12$221K
Assets in detailPt X, end of year
CashLn 1$22K
SavingsLn 2$155K
Cash and savings togetherLn 1–2$177K
Total assetsLn 16$177K
LiabilitiesLn 26$8K
Net assetsLn 32$168K
OperationsPt I, VI
EmployeesI 52
VolunteersI 63
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aNo
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$258K$177K
Total assetsLn 16$258K$177K
LiabilitiesLn 26$8K$8K
Net assetsLn 32$249K$168K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$77K$77K
Other salaries and wagesLn 7$27K$27K
Payroll taxesLn 10$9K$9K
Other fees for servicesLn 11g$13K$13K
Advertising and promotionLn 12$53K$53K
Office expensesLn 13$2K$2K
OccupancyLn 16$8K$8K
TravelLn 17$801$801
Conferences, conventions and meetingsLn 19$5K$5K
InsuranceLn 23$1K$1K
Other expenses (24a–d)Ln 24$15K$15K
All other expensesLn 24e$89K$89K
Total functional expensesLn 25$302K$302K$0$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest Viewing $221K$302K−$81K$168K 990 PDF
FY2024 $212K$294K−$81K$249K 990 PDF
FY2023 $181K$199K−$18K$331K 990 PDF
FY2022 $169K$88K$81K$349K 990 PDF
FY2021 $221K$100K$122K$251K 990 PDF
FY2020 $139K$149K−$11K$113K 990 PDF

More to add? Claim this org

Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2025 990 (6 parts)
Part I · Summary $220,710 revenue, 12 lines filed
I-8 Contributions and grants$0
I-9 Program service revenuePrior year $201,830$214,106
I-10 Investment incomePrior year $10,417$6,604
I-11 Other revenue$0
I-12 Total revenuePrior year $212,247$220,710
I-13 Grants and similar amounts paid$0
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $82,223$113,619
I-16a Professional fundraising fees$0
I-17 Other expensesPrior year $211,492$188,330
I-18 Total expensesPrior year $293,715$301,949
I-19 Revenue less expensesPrior year −$81,468−$81,239
Part VI · Governance 3 to look at
VI-1a Voting members of the governing body0
VI-1b Independent voting members0
VI-12a Written conflict of interest policyNo
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-2 Family or business relationship among officers or directorsNo
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $220,710 across 4 lines filed
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $214,106$214,106
VIII-3 Investment incomeRelated to mission $6,604$6,604
VIII-8 Net income from fundraising events$0
VIII-12 Total revenueRelated to mission $220,710 · Unrelated business $0 · Excluded from tax $0$220,710
Part IX · Statement of functional expenses $301,949 across 12 lines filed
IX-5 Pay of current officers, directors and key staffPrograms $77,067$77,067
IX-7 Other salaries and wagesPrograms $27,201$27,201
IX-10 Payroll taxesPrograms $9,351$9,351
IX-11g Other fees for servicesPrograms $12,756$12,756
IX-12 Advertising and promotionPrograms $53,222$53,222
IX-13 Office expensesPrograms $2,312$2,312
IX-16 OccupancyPrograms $8,156$8,156
IX-17 TravelPrograms $801$801
IX-19 Conferences, conventions and meetingsPrograms $5,416$5,416
IX-23 InsurancePrograms $1,226$1,226
IX-24 Other expenses (24a–d)Programs $15,087$15,087
IX-24e All other expensesPrograms $89,354$89,354
IX-25 Total functional expensesPrograms $301,949 · Management $0 · Fundraising $0$301,949
Part X · Balance sheet $176,646 assets, 7 lines filed
X-1 Cash, non-interest-bearingStart of year $12,552$22,010
X-2 Savings and temporary cash investmentsStart of year $245,031$154,636
X-16 Total assetsStart of year $257,583$176,646
X-25 Other liabilitiesStart of year $8,154$8,456
X-26 Total liabilitiesStart of year $8,154$8,456
X-32 Total net assets or fund balancesStart of year $249,429$168,190
X-33 Total liabilities and net assetsStart of year $257,583$176,646
Part XI · Reconciliation of net assets $168,190 net assets at year end
XI-1 Total revenue$220,710
XI-2 Total expenses$301,949
XI-3 Revenue less expenses−$81,239
XI-4 Net assets at start of year$249,429
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$168,190

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

Similar organizations you could support · Compare with another nonprofit

Names, privacy, and removal requests More

The names, titles, and compensation shown on this page are reproduced from IRS Form 990 filings, which are public records.

Philanthropy.org does not alter the content of those filings. All information appears exactly as reported by the filing organization for the tax year shown.

We publish only information contained in the public IRS filing — and less than the filing contains. Our profile pages do not display street addresses, telephone numbers, personal email addresses, or other personal contact information, even where the filing includes them.

Many people share the same name. A name shown on this page reflects only what one organization reported in one IRS filing for one tax year. It should not be interpreted as identifying any other individual with the same or a similar name.

If you are no longer affiliated with the organization, your name will generally stop appearing in future IRS filings once the organization no longer reports you. Pages for tax years in which you were reported remain published because those filings remain part of the public record.

Philanthropy.org does not alter or remove IRS filing records. Removing a page from this website would not remove the underlying IRS filing, which remains publicly available from the IRS and other publishers of the same information.

If you believe the IRS filing itself is inaccurate, corrections must be made by the filing organization or the IRS directly.

Your org? Add context

Made it to the end? Claim this org

All figures are derived from public IRS Form 990 filings and are presented without evaluation of any organization. philanthropy.org does not rate, score, or rank organizations, including the pay comparisons above.