The Purpose Foundation exists to support social impact campaigns and organizations through educational, public engagement, and awareness efforts.

501(c)(3) charity; gifts are tax-deductible.
96¢ of each $1 spent went to programs.
Run by 1 volunteers and 1 employee.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2023 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2023
latest Form 990
Fine: the latest return is for FY2023, 3 tax years back; within 3 tax years.
IRS e-file · Filing history
Surplus or deficit
1 of 5
filings with a surplus
Average surplus $74K a year · under 1% of revenue · last 5 filings
Worth a look: a surplus in 1 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
96%
of spending
Looks good: 96% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$225K
to officers and key staff · 5% of spending
Looks good: pay to officers and key staff is 5% of spending; 15% or less.
Pt VII · Sec A
1 mo
of spending, in cash
Fine: 1.4 months of spending in cash; 1 to 3.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
4
named funders · $791K
Looks good: 4 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$212K
36% of total assets
Looks good: liabilities are 36% of assets; 50% or less.
Pt X · Ln 26
Independent board members
0
of 4 voting members
Concern: none of 4 voting members are independent.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$4.3M
-60% vs prior year
Spent
$4.9M
To programs
96%
Net assets
$374K
By yearFY2019–FY2023
Revenue
$4.3M
FY2023▼ -60%
Tap a bar for its year
Revenue by fiscal year
FY2019$5.1M
FY2020$11.8M
FY2021$11.0M
FY2022$10.9M
FY2023$4.3M
Expenses
$4.9M
FY2023▼ -57%
Tap a bar for its year
Expenses by fiscal year
FY2019$2.1M
FY2020$12.1M
FY2021$12.1M
FY2022$11.5M
FY2023$4.9M
Net assets
$374K
FY2023▼ -62%
Tap a bar for its year
Net assets by fiscal year
FY2019$2.9M
FY2020$2.6M
FY2021$1.5M
FY2022$975K
FY2023$374K

From the FY2023 Form 990 · see the original

Give Claim

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2023. IRS ruling in Sep 2010.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

96 cents of each dollar spent went to programs.

Program services 96% · $4.7M Management & general 4% · $209K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

6 people listed on the 990; $225K paid to officers and key staff.

Part VII, Section A · reportable compensation
Founder and Executive Director, Family Story
$125,000Pt VII · Sec A
$37,500Pt VII · Sec A
$25,000Pt VII · Sec A
Vice President
$25,000Pt VII · Sec A
$12,500Pt VII · Sec A
$0Pt VII · Sec A

Nicole Rodgers’s $125K as Founder and Executive Director, Family Story is at the 96th percentile of top reported officer pay among 146 <$100K education nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 8 named individuals · Part VII

NameFY2023FY2022FY2021FY2020
Nicole Rodgers$125,000$125,000——
Laura Risimini——$105,000—
Ethan Fletcher$37,500$12,500$12,500—
Daniel Barasch$25,000$25,000$12,500—
Galit Gun$25,000$25,000$12,500—
Thomas Gensemer—$25,000$12,500—
Thomas Gensemer End 0623$12,500———
Gillian Caldwell———$5,000

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Purpose Foundation executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Supports social impact campaigns and organizations with education, engagement, and awareness.

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Provided by the organization

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3 programs · $2.4M · in their own filed words · FY2023
01

Purpose Climate Lab

Phase ii - to create exponential growth in the volume and potency of public mobilization campaigns demanding bold climate solutions in the countries that need them most. This is achieved by working in the highest-emitting nations to meet their COP21 paris agreement commitments, helping citizens to hold their elected leaders accountable…

$1.9Mprogram expense
02

Mobilise strategic audience groups, through the islamic climate movement as a hub, to demand political action for climate solutions, establish a strong islamic climate movement by bringing together organizations at the intersection of islam and climate in a collaboration and demonstrate the feasibility of islamic climate solutions in…

$485Kprogram expense
03

Family story works to address and dismantle family privilege in america by conducting cutting-edge research to expose the ways family privilege causes harm and create cultural and political strategies to advance equity for all types of families.

$92Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2023
Total grants receivedfrom 4 funders$791K
See all 4 funders →

By the numbers

The FY2023 990, line by line.

1The main four
Money inPt VIII
$4.3M
Ln 12
Gifts and grantsLn 1h$4.2M
Fees for servicesLn 2g$89K
Investment incomeLn 3$9K
Money outPt IX
$4.9M
Ln 25
Programscol B$4.7M
Managementcol C$209K
Owns and owesPt X
$374K
net assets · Ln 32
Cash and savingsLn 1–2$584K
Total assetsLn 16$587K
LiabilitiesLn 26$212K
PeoplePt VI, VII
6
listed · VII A
PaidVII A5
Voting boardVI 1a4
IndependentVI 1b0
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$4.2M
Fees for servicesLn 2g$89K
Investment incomeLn 3$9K
Total revenueLn 12$4.3M
Assets in detailPt X, end of year
CashLn 1$584K
Cash and savings togetherLn 1–2$584K
Total assetsLn 16$587K
LiabilitiesLn 26$212K
Net assetsLn 32$374K
OperationsPt I, VI
EmployeesI 51
VolunteersI 61
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY23End FY23
Cash and savingsLn 1–2$2.2M$584K
Total assetsLn 16$2.2M$587K
LiabilitiesLn 26$1.2M$212K
Net assetsLn 32$975K$374K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$100K$100K
Other salaries and wagesLn 7$133K$131K$3K
Pension plan contributionsLn 8$1K$1K
Other employee benefitsLn 9$956$669$287
Payroll taxesLn 10$11K$11K$718
Accounting feesLn 11c$42K$42K
Other fees for servicesLn 11g$56K$56K
Office expensesLn 13$3K$3K
InsuranceLn 23$3K$3K
Other expenses (24a–d)Ln 24$4.6M$4.6M
Total functional expensesLn 25$4.9M$4.7M$209K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2023 Latest Viewing $4.3M$4.9M−$600K$374K 990 PDF
FY2022 $10.9M$11.5M−$569K$975K 990 PDF
FY2021 $11.0M$12.1M−$1.0M$1.5M 990 PDF
FY2020 $11.8M$12.1M−$364K$2.6M 990 PDF
FY2019 $5.1M$2.1M$2.9M$2.9M 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2023 990 (6 parts)
Part I · Summary $4,330,431 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $10,595,842$4,233,005
I-9 Program service revenuePrior year $285,114$88,565
I-10 Investment incomePrior year $4,834$9,008
I-11 Other revenuePrior year $9,533−$147
I-12 Total revenuePrior year $10,895,323$4,330,431
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $328,631$246,907
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $11,135,377$4,683,603
I-18 Total expensesPrior year $11,464,008$4,930,510
I-19 Revenue less expensesPrior year −$568,685−$600,079
Part VI · Governance 0 of 4 board members independent, no flags
VI-1a Voting members of the governing body4
VI-1b Independent voting members0
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $4,330,431 across 6 lines filed
VIII-1f All other contributions, gifts and grants$4,233,005
VIII-1h Total contributions, gifts and grants$4,233,005
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $88,565$88,565
VIII-3 Investment incomeExcluded from tax $9,008$9,008
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Excluded from tax −$147−$147
VIII-12 Total revenueRelated to mission $88,565 · Unrelated business $0 · Excluded from tax $8,861$4,330,431
Part IX · Statement of functional expenses $4,930,510 across 10 lines filed
IX-5 Pay of current officers, directors and key staffManagement $100,062$100,062
IX-7 Other salaries and wagesPrograms $130,869 · Management $2,516$133,385
IX-8 Pension plan contributionsManagement $1,060$1,060
IX-9 Other employee benefitsPrograms $669 · Management $287$956
IX-10 Payroll taxesPrograms $10,726 · Management $718$11,444
IX-11c Accounting feesManagement $42,172$42,172
IX-11g Other fees for servicesManagement $56,266$56,266
IX-13 Office expensesManagement $2,795$2,795
IX-23 InsuranceManagement $3,120$3,120
IX-24 Other expenses (24a–d)Programs $4,579,250$4,579,250
IX-25 Total functional expensesPrograms $4,721,514 · Management $208,996 · Fundraising $0$4,930,510
Part X · Balance sheet $586,531 assets, 10 lines filed
X-1 Cash, non-interest-bearingStart of year $2,177,547$584,482
X-9 Prepaid expenses and deferred chargesStart of year $1,889$2,049
X-16 Total assetsStart of year $2,179,436$586,531
X-17 Accounts payable and accrued expensesStart of year $860,915$212,089
X-19 Deferred revenueStart of year $344,000$0
X-26 Total liabilitiesStart of year $1,204,915$212,089
X-27 Net assets without donor restrictionsStart of year $87,747$28,784
X-28 Net assets with donor restrictionsStart of year $886,774$345,658
X-32 Total net assets or fund balancesStart of year $974,521$374,442
X-33 Total liabilities and net assetsStart of year $2,179,436$586,531
Part XI · Reconciliation of net assets $374,442 net assets at year end
XI-1 Total revenue$4,330,431
XI-2 Total expenses$4,930,510
XI-3 Revenue less expenses−$600,079
XI-4 Net assets at start of year$974,521
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$374,442

Form 990 e-file (XML) FY2023 from the IRS · Classification, formation year and address from the IRS Business Master File

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