Fresh Approach: FY2023 Nonprofit Profile & Form 990 (EIN 26-2438206)

Laura De Tar’s $115K as Executive Director is at the 63rd percentile of top reported officer pay among 818 $1–10M food & agriculture nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 1 named individual · Part VII

Name	FY2024	FY2023	FY2022	FY2021	FY2020
Laura De Tar	$115,163	$90,859	$72,970	$72,724	$90,101

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

Family or business ties among officersPt VI · Ln 2No
Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Connects communities with healthy California farm food and nutrition knowledge.

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3 programs · $2.4M · in their own filed words · FY2023

01

Fresh approach works to increase the accessibility of healthy food options in low-income neighborhoods through food access programs: the mobile farmers' market is a farmers' market on wheels that increases access to fresh and local produce in low-income neighborhoods,the east palo alto community farmers' market, and matching nutrition…

$1.4Mprogram expense

02

Education programs include the veggierx nutrition workshops and the collective roots community garden program. The veggierx program began in 2011, reaching nearly 11,700 low-income bay area residents and distributing over $495,000 in "prescription" vouchers for participants to spend on fruits and vegetables at farmers' markets.

$543Kprogram expense

03

Fresh approach is committed to strengthening community engagement, volunteering, and leadership opportunities. Through the adult community ambassador project, 21 residents were enrolled in 2023 to support programs by helping with customer service at the farmers' markets, helping to manage the compost hub, and facilitating group…

$489Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid

Grants received · FY2024

California Association of Food BanksFY2024$446K

Kaiser Foundation HospitalsFY2024$140K

Ecology CenterFY2024$103K

Donor Advised Charitable Giving INCFY2024$100K

Lucile Salter Packard Children's Hospital at StanfordFY2024$80K

Gerbode FoundationFY2024$75K

The Health TrustFY2024$50K

The Palo Alto Community FundFY2024$40K

Total grants receivedfrom 18 funders$1.2M

See all 18 funders →

Grants paid · 22 grants · $1.1M · 2022–2024

Spade and PlowFY2024$51,840

Pie RanchCA · FY2024$12,000

Center for Land-Based LearningCA · FY2024$11,257

Butte County Local Food NetworkCA · FY2024$5,092

World's Finest FarmsCA · FY2023$93,351

Pie RanchCA · FY2023$87,814

Agricultural Institute of MarinCA · FY2023$84,012

The Food Initiative of Greater Stan Siaus INCCA · FY2023$67,000

Route One Farmers MarketCA · FY2023$34,549

Spade and PlowFY2023$32,400

County of San Mateo - Phoenix GardenFY2023$20,345

Bridging Voices-Uniendo Voces LLCCA · FY2023$15,820

Leahs Pantry INCCA · FY2023$10,000

Pie RanchCA · FY2022$192,974

World's Finest FarmsCA · FY2022$149,006

Agricultural Institute of MarinCA · FY2022$111,248

Pacific Coast Farmers Market AssociationCA · FY2022$56,308

Route One Farmers MarketCA · FY2022$27,000

See all 22 grants →

By the numbers

The FY2023 990, line by line.

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from philanthropy.org

1The main four

Money inPt VIII

$2.8M

Ln 12

Fees for servicesLn 2g$1.6M

Gifts and grantsLn 1h$1.2M

Investment incomeLn 3$10K

Money outPt IX

$3.1M

Ln 25

Programscol B$2.4M

Managementcol C$455K

Fundraisingcol D$230K

Owns and owesPt X

$1.3M

net assets · Ln 32

Cash and savingsLn 1–2$1.1M

Total assetsLn 16$1.7M

LiabilitiesLn 26$385K

PeoplePt VI, VII

7

listed · VII A

PaidVII A1

Voting boardVI 1a6

IndependentVI 1b6

2In more detail

Revenue in detailPt VIII

Gifts and grantsLn 1h$1.2M

Noncash giftsLn 1g$3K

Fundraising eventsLn 1c$13K

Fees for servicesLn 2g$1.6M

Investment incomeLn 3$10K

Total revenueLn 12$2.8M

Assets in detailPt X, end of year

CashLn 1$1.1M

Cash and savings togetherLn 1–2$1.1M

Land, buildings, equipmentLn 10c$15K

Other assetsLn 15$3K

Total assetsLn 16$1.7M

LiabilitiesLn 26$385K

Net assetsLn 32$1.3M

OperationsPt I, VI

EmployeesI 518

VolunteersI 673

Fiscal year endsHeaderDecember

Conflict-of-interest policyVI 12aYes

Whistleblower policyVI 13No

Records policyVI 14No

3Year over year

Balance sheet, start vs end of yearPt X · col A, B

Line	Start FY23	End FY23
Cash and savingsLn 1–2	$982K	$1.1M
Land, buildings, equipmentLn 10c	$27K	$15K
Total assetsLn 16	$1.9M	$1.7M
LiabilitiesLn 26	$294K	$385K
Net assetsLn 32	$1.6M	$1.3M

4Every line

Statement of functional expensesPt IX · every line

Line	Total	Programs	Management	Fundraising
Grants to domestic organizationsLn 1	$466K	$466K
Other salaries and wagesLn 7	$1.4M	$998K	$268K	$173K
Other employee benefitsLn 9	$138K	$95K	$26K	$16K
Payroll taxesLn 10	$124K	$86K	$23K	$15K
Other fees for servicesLn 11g	$76K	$29K	$45K	$2K
Advertising and promotionLn 12	$6K	$4K	$2K
OccupancyLn 16	$132K	$91K	$25K	$16K
TravelLn 17	$11K	$9K	$2K	$490
Conferences, conventions and meetingsLn 19	$14K	$4K	$6K	$3K
Depreciation, depletion and amortizationLn 22	$12K		$12K
InsuranceLn 23	$23K		$23K
Other expenses (24a–d)Ln 24	$611K	$601K	$8K	$2K
All other expensesLn 24e	$74K	$56K	$16K	$2K
Total functional expensesLn 25	$3.1M	$2.4M	$455K	$230K

Filing history

Year	Money in	Money out	In minus out	Net assets	Download
FY2024 Latest	$3.4M	$3.0M	$370K	$1.7M	990 PDF
FY2023 Viewing	$2.8M	$3.1M	−$298K	$1.3M	990 PDF
FY2022	$3.0M	$2.8M	$186K	$1.6M	990 PDF
FY2021	$2.4M	$2.1M	$283K	$1.4M	990 PDF
FY2020	$3.6M	$3.3M	$263K	$1.1M	990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash

See the full FY2023 990 (6 parts)

Part I · Summary $2,827,689 revenue, 12 lines filed

I-8 Contributions and grantsPrior year $2,513,398$1,221,737

I-9 Program service revenuePrior year $490,651$1,596,578

I-10 Investment incomePrior year $2,545$9,982

I-11 Other revenuePrior year $0−$608

I-12 Total revenuePrior year $3,006,594$2,827,689

I-13 Grants and similar amounts paidPrior year $603,680$465,902

I-14 Benefits paid to membersPrior year $0$0

I-15 Salaries and benefitsPrior year $1,240,027$1,701,080

I-16a Professional fundraising feesPrior year $0$0

I-17 Other expensesPrior year $976,941$958,973

I-18 Total expensesPrior year $2,820,648$3,125,955

I-19 Revenue less expensesPrior year $185,946−$298,266

Part VI · Governance 6 of 6 board members independent, 2 to look at

VI-1a Voting members of the governing body6

VI-1b Independent voting members6

VI-13 Written whistleblower policyNo

VI-14 Document retention and destruction policyNo

VI-2 Family or business relationship among officers or directorsNo

VI-12a Written conflict of interest policyYes

VI-15a Process for setting top official's payYes

Part VIII · Statement of revenue $2,827,689 across 8 lines filed

VIII-1c Fundraising events$12,909

VIII-1f All other contributions, gifts and grants$1,208,828

VIII-1g Noncash contributions (included above)$3,409

VIII-1h Total contributions, gifts and grants$1,221,737

VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $1,596,578$1,596,578

VIII-3 Investment incomeRelated to mission $9,982$9,982

VIII-8 Net income from fundraising eventsExcluded from tax −$608−$608

VIII-12 Total revenueRelated to mission $1,606,560 · Unrelated business $0 · Excluded from tax −$608$2,827,689

Part IX · Statement of functional expenses $3,125,955 across 13 lines filed

IX-1 Grants to domestic organizationsPrograms $465,902$465,902

IX-7 Other salaries and wagesPrograms $998,381 · Management $268,378 · Fundraising $172,647$1,439,406

IX-9 Other employee benefitsPrograms $95,371 · Management $25,637 · Fundraising $16,492$137,500

IX-10 Payroll taxesPrograms $86,128 · Management $23,152 · Fundraising $14,894$124,174

IX-11g Other fees for servicesPrograms $29,363 · Management $44,748 · Fundraising $2,201$76,312

IX-12 Advertising and promotionPrograms $3,800 · Management $1,773$5,573

IX-16 OccupancyPrograms $91,329 · Management $24,550 · Fundraising $15,793$131,672

IX-17 TravelPrograms $8,610 · Management $2,033 · Fundraising $490$11,133

IX-19 Conferences, conventions and meetingsPrograms $4,185 · Management $5,911 · Fundraising $3,410$13,506

IX-22 Depreciation, depletion and amortizationManagement $12,000$12,000

IX-23 InsuranceManagement $23,485$23,485

IX-24 Other expenses (24a–d)Programs $601,314 · Management $7,910 · Fundraising $2,273$611,497

IX-24e All other expensesPrograms $56,456 · Management $15,783 · Fundraising $1,556$73,795

IX-25 Total functional expensesPrograms $2,440,839 · Management $455,360 · Fundraising $229,756$3,125,955

Part X · Balance sheet $1,673,724 assets, 14 lines filed

X-1 Cash, non-interest-bearingStart of year $982,356$1,123,768

X-4 Accounts receivableStart of year $794,916$498,788

X-9 Prepaid expenses and deferred chargesStart of year $39,031$32,929

X-10c Land, buildings and equipment, netStart of year $27,298$15,299

X-15 Other assetsStart of year $36,973$2,940

X-16 Total assetsStart of year $1,880,574$1,673,724

X-17 Accounts payable and accrued expensesStart of year $129,696$161,736

X-19 Deferred revenueStart of year $126,024$220,517

X-25 Other liabilitiesStart of year $38,156$3,039

X-26 Total liabilitiesStart of year $293,876$385,292

X-27 Net assets without donor restrictionsStart of year $761,782$460,192

X-28 Net assets with donor restrictionsStart of year $824,916$828,240

X-32 Total net assets or fund balancesStart of year $1,586,698$1,288,432

X-33 Total liabilities and net assetsStart of year $1,880,574$1,673,724

Part XI · Reconciliation of net assets $1,288,432 net assets at year end

XI-1 Total revenue$2,827,689

XI-2 Total expenses$3,125,955

XI-3 Revenue less expenses−$298,266

XI-4 Net assets at start of year$1,586,698

XI-9 Other changes in net assets$0

XI-10 Net assets at end of year$1,288,432

Form 990 e-file (XML) FY2023 from the IRS · Classification, formation year and address from the IRS Business Master File

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