Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in May 2008.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
78 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
10 people listed on the 990; $73K paid to officers and key staff.
Laura De Tar’s $115K as Executive Director is at the 63rd percentile of top reported officer pay among 818 $1–10M food & agriculture nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 1 named individual · Part VII
| Name | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|
| Laura De Tar | $115,163 | $90,859 | $72,970 | $72,724 | $90,101 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Connects communities with healthy California farm food and nutrition knowledge.
Questions for Fresh Approach
Your first name shows with your question. Fresh Approach answers here, for everyone.
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Fresh approach works to increase the accessibility of healthy food options in low-income neighborhoods through food access programs: the mobile farmers' market is a farmers' market on wheels that increases access to fresh and local produce in low-income neighborhoods,the east palo alto community farmers' market, and matching nutrition…
Education programs include the veggierx nutrition and cooking workshops, and the collective roots community garden program. The veggierx program began in 2011, reaching nearly 11,500 low-income bay area residents and distributing over $475,000 in "prescription" vouchers for participants to spend on fruits and vegetables at farmers'…
Fresh approach is committed to strengthening community engagement, volunteering, and leadership opportunities. Through the adult community ambassador project, nine residents were enrolled in 2022 to support programs by helping with customer service at the farmers' markets, helping to manage the compost hub, and facilitating group…
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2022 990, line by line.
Download 990
| Line | Start FY22 | End FY22 |
|---|---|---|
| Cash and savingsLn 1–2 | $281K | $982K |
| Land, buildings, equipmentLn 10c | $39K | $27K |
| Total assetsLn 16 | $1.5M | $1.9M |
| LiabilitiesLn 26 | $141K | $294K |
| Net assetsLn 32 | $1.4M | $1.6M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $604K | $604K | ||
| Other salaries and wagesLn 7 | $1.0M | $756K | $172K | $119K |
| Other employee benefitsLn 9 | $117K | $85K | $19K | $13K |
| Payroll taxesLn 10 | $76K | $55K | $12K | $9K |
| Other fees for servicesLn 11g | $134K | $29K | $105K | $545 |
| Advertising and promotionLn 12 | $1K | $996 | $160 | |
| OccupancyLn 16 | $143K | $103K | $40K | |
| TravelLn 17 | $10K | $4K | $6K | $92 |
| Conferences, conventions and meetingsLn 19 | $14K | $170 | $14K | |
| Depreciation, depletion and amortizationLn 22 | $15K | $15K | ||
| InsuranceLn 23 | $23K | $23K | ||
| Other expenses (24a–d)Ln 24 | $576K | $532K | $42K | $1K |
| All other expensesLn 24e | $61K | $40K | $21K | $75 |
| Total functional expensesLn 25 | $2.8M | $2.2M | $470K | $143K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2024 Latest | $3.4M | $3.0M | $370K | $1.7M | 990 PDF |
| FY2023 | $2.8M | $3.1M | −$298K | $1.3M | 990 PDF |
| FY2022 Viewing | $3.0M | $2.8M | $186K | $1.6M | 990 PDF |
| FY2021 | $2.4M | $2.1M | $283K | $1.4M | 990 PDF |
| FY2020 | $3.6M | $3.3M | $263K | $1.1M | 990 PDF |
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Schedules filed Part IV
See the full FY2022 990 (6 parts)
Part I · Summary $3,006,594 revenue, 12 lines filed
Part VI · Governance 9 of 9 board members independent, 2 to look at
Part VIII · Statement of revenue $3,006,594 across 6 lines filed
Part IX · Statement of functional expenses $2,820,648 across 13 lines filed
Part X · Balance sheet $1,880,574 assets, 14 lines filed
Part XI · Reconciliation of net assets $1,586,698 net assets at year end
Form 990 e-file (XML) FY2022 from the IRS · Classification, formation year and address from the IRS Business Master File
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