Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Jul 2025.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
81 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
11 people listed on the 990; $260K paid to officers and key staff.
Nick Hall’s $206K as President is at the 50th percentile of top reported officer pay among 224 $10–100M religion nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 8 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Nick Hall | $206,320 | $258,744 | $217,484 | $186,503 | $154,319 | $149,394 |
| Justin Tennison | — | — | — | $177,391 | $115,894 | $110,234 |
| Karen Berg-Johnson | $168,734 | $157,050 | $145,740 | $127,129 | — | — |
| Ebony Small | — | — | $159,544 | — | — | — |
| John Oren | $75,617 | $68,283 | $140,688 | $11,105 | — | — |
| Leah Cacella | $125,032 | — | — | — | — | — |
| Joseph Trimble | $123,899 | $115,916 | — | — | — | — |
| Jacob Sullivan | $105,527 | — | — | — | — | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Spreads knowledge of Jesus through evangelism.
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Proclaim the Gospel
This generation needs jesus and so pulse continues to make him known by proclaiming the gospel through in-person and online evangelism outreach campaigns around the world and by setting the stage for nick hall to share the gospel and lean into his calling as an evangelist for the next generation.
Catalyze Gospel Partnerships
Pulse is uniquely positioned to bring together generations to reach the lost. We believe in the power of partnership and are committed to working with local churches and ministries to multiply gospel impactbringing quality experiences to life in a digital age and mobilizing people toward gospel action.
Equipping Believers
Pulse is able to multiply our efforts by investing in the next generation with training and discipleship through efforts like our pulse internship program and the move closer discipleship app. We're raising up a new generation of leaders who are passionate about reaching their peers with the hope of the gospel.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2020 990, line by line.
Download 990
| Line | Start FY20 | End FY20 |
|---|---|---|
| Cash and savingsLn 1–2 | $1.1M | $5.2M |
| Land, buildings, equipmentLn 10c | $2.8M | $3.3M |
| Total assetsLn 16 | $4.2M | $8.8M |
| LiabilitiesLn 26 | $1.4M | $565K |
| Net assetsLn 32 | $2.8M | $8.2M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $49K | $49K | ||
| Pay of current officers, directors and key staffLn 5 | $371K | $184K | $187K | |
| Other salaries and wagesLn 7 | $2.1M | $1.6M | $180K | $307K |
| Pension plan contributionsLn 8 | $21K | $11K | $4K | $5K |
| Other employee benefitsLn 9 | $269K | $178K | $38K | $53K |
| Payroll taxesLn 10 | $146K | $106K | $21K | $19K |
| Management feesLn 11a | $295K | $278K | $18K | |
| Legal feesLn 11b | $27K | $22K | $3K | $3K |
| Accounting feesLn 11c | $15K | $15K | ||
| Other fees for servicesLn 11g | $523K | $499K | $24K | |
| Advertising and promotionLn 12 | $691K | $690K | $699 | |
| Office expensesLn 13 | $916K | $751K | $80K | $85K |
| OccupancyLn 16 | $63K | $49K | $13K | $1K |
| TravelLn 17 | $455K | $399K | $4K | $52K |
| Conferences, conventions and meetingsLn 19 | $6K | $6K | $100 | $40 |
| Depreciation, depletion and amortizationLn 22 | $89K | $62K | $16K | $11K |
| InsuranceLn 23 | $46K | $21K | $22K | $3K |
| Other expenses (24a–d)Ln 24 | $951K | $787K | $55K | $109K |
| Total functional expensesLn 25 | $7.1M | $5.7M | $638K | $691K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest | $13.5M | $11.6M | $2.0M | $14.2M | 990 PDF |
| FY2024 | $12.5M | $11.7M | $765K | $12.3M | 990 PDF |
| FY2023 | $11.3M | $14.7M | −$3.5M | $11.5M | 990 PDF |
| FY2022 | $21.1M | $13.5M | $7.6M | $15.0M | 990 PDF |
| FY2021 | $6.0M | $6.9M | −$817K | $7.4M | 990 PDF |
| FY2020 Viewing | $12.5M | $7.1M | $5.4M | $8.2M | 990 PDF |
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Schedules filed Part IV
See the full FY2020 990 (6 parts)
Part I · Summary $12,497,822 revenue, 12 lines filed
Part VI · Governance 9 of 10 board members independent, no flags
Part VIII · Statement of revenue $12,497,822 across 10 lines filed
Part IX · Statement of functional expenses $7,065,708 across 18 lines filed
Part X · Balance sheet $8,787,757 assets, 15 lines filed
Part XI · Reconciliation of net assets $8,222,705 net assets at year end
Form 990 e-file (XML) FY2020 from the IRS · Classification, formation year and address from the IRS Business Master File
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