Gsma Ltd LLC FY2020 filing

Not tax-deductible

Atlanta, GA501(c)(6)Since 2006Community DevelopmentEIN 20-4991061Revenue $127.6M in FY2020

On file with the IRS3445 Peachtree Rd Ne Ste 910, 30326-1982 · Atlanta, GATax-exempt since Jan 2007

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Gsma Ltd LLC promotes the common interest of gsma's members in various manners. Gsma Ltd. Llc's primary activity is organizing international trade shows including mobile world congress, mobile world congress shanghai, mobile world congress las vegas and mobile world congress kigali.

$5.9M paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Pay: Part VII

Before you give

FY2020 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(6)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
Worth a look: the IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 6
filings with a surplus
Average deficit $12.3M a year · 8% of revenue · last 6 filings
Worth a look: a surplus in 3 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Spent on programs
0%
of spending
Concern: 0% of spending went to programs; under 50%.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$5.9M
to officers and key staff · 3% of spending
Looks good: pay to officers and key staff is 3% of spending; 15% or less.
Pt VII · Sec A
Cash reserves
4 mo
of spending, in cash
Looks good: 4.0 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $15K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$102.9M
54% of total assets
Fine: liabilities are 54% of assets; 50% to 65%.
Pt X · Ln 26
Independent board members
0
of 4 voting members
Concern: none of 4 voting members are independent.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$127.6M
Spent
$217.2M
To programs
0%
Net assets
$89.3M
By yearFY2020–FY2025
Revenue
$127.6M
FY2020
Tap a bar for its year
Revenue by fiscal year
FY2020$127.6M
FY2021$59.8M
FY2021$123.3M
FY2022$132.8M
FY2023$191.1M
FY2024$195.6M
FY2025$215.6M
Expenses
$217.2M
FY2020
Tap a bar for its year
Expenses by fiscal year
FY2020$217.2M
FY2021$49.1M
FY2021$65.5M
FY2022$217.8M
FY2023$131.3M
FY2024$144.9M
FY2025$236.2M
Net assets
$89.3M
FY2020
Tap a bar for its year
Net assets by fiscal year
FY2020$89.3M
FY2021$110.7M
FY2021$164.3M
FY2022$65.8M
FY2023$127.4M
FY2024$176.1M
FY2025$164.9M

From the FY2020 Form 990 (year ending March 2020) · figures checked against the IRS filing · see the original

Form 990 (PDF) Claim
You’re viewing the FY2020 filing — not the latest on file. See the latest (FY2025) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Jan 2007.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Who runs it and what they're paid

22 people listed on the 990; $5.9M paid to officers and key staff.

Part VII, Section A · reportable compensation · most recent filed roster (FY2019); the FY2020 filing did not itemize Part VII
CEO - Gsma Ltd
$1,302,142Pt VII · Sec A
General Manager - Events
$540,697Pt VII · Sec A
VP - Product Management
$381,346Pt VII · Sec A
Vice President of Sales
$364,645Pt VII · Sec A
Head of Events, Americas
$308,614Pt VII · Sec A
Head of Events, Asia
$298,746Pt VII · Sec A
Sales Director - Mwc
$294,897Pt VII · Sec A
Director, Customer Care
$282,464Pt VII · Sec A

John Hoffman’s $1.7M as CEO - Gsma Ltd is at the 75th percentile of top reported officer pay among 44 $100M+ community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 8 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021FY2021
John Hoffman$1,704,052$1,851,895$1,587,741$1,146,753$1,045,559$947,504
Bob Puglielli$644,525$630,995$504,941$512,083$430,626$299,660
Sarah Wiggin$491,990$484,937$498,880$233,298$351,301$294,618
Sihan Bo Chen$430,117$472,500$351,654$319,495——
William Neil$379,872$325,271$413,390$189,858$302,389—
Eulalia Ripoll Giralt$406,384$344,691$297,548$266,372$230,172$187,964
Steve Russ—$275,141$256,555$222,794$195,031$216,307
Thomas Chalcraft$341,563$367,460————

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2Yes
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Organizes international trade shows to promote members' common interests.

Questions for Gsma Ltd LLC

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Provided by the organization

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3 programs · in their own filed words · FY2019
01

Mobile World Congress held in Barcelona, Spain scheduled for February 2020, was cancelled due to Covid-19.

Pt IX · col B
02

Mobile World Congress Americas held in Los Angeles, USA in September 2019.

Pt IX · col B
03

Mobile World Congress Shanghai held in Shanghai, China in June 2019.

Pt IX · col B

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
Total grants receivedfrom 1 funder$15K

By the numbers

The FY2020 990, line by line.

1The main four
Money inPt VIII
$127.6M
Ln 12
Fees for servicesLn 2g$121.8M
Other incomeLn 4–11$4.7M
Investment incomeLn 3$1.0M
Money outPt IX
$217.2M
Ln 25
Owns and owesPt X
$89.3M
net assets · Ln 32
Cash and savingsLn 1–2$73.2M
Total assetsLn 16$192.2M
LiabilitiesLn 26$102.9M
PeoplePt VI, VII
22
listed · VII A
PaidVII A17
Voting boardVI 1a4
IndependentVI 1b0
2In more detail
Revenue in detailPt VIII
Fees for servicesLn 2g$121.8M
Investment incomeLn 3$1.0M
Other incomeLn 4–11$4.7M
Gains on assetsLn 7$0
Total revenueLn 12$127.6M
Assets in detailPt X, end of year
CashLn 1$0
SavingsLn 2$73.2M
Cash and savings togetherLn 1–2$73.2M
InvestmentsLn 11–13$0
Land, buildings, equipmentLn 10c$5.6M
Other assetsLn 15$0
Total assetsLn 16$192.2M
LiabilitiesLn 26$102.9M
Net assetsLn 32$89.3M
OperationsPt I, VI
EmployeesI 510
VolunteersI 60
Fiscal year endsHeaderMarch
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY20End FY20
Cash and savingsLn 1–2$41.8M$73.2M
InvestmentsLn 11–13$39.8M$0
Land, buildings, equipmentLn 10c$3.1M$5.6M
Total assetsLn 16$234.6M$192.2M
LiabilitiesLn 26$44.6M$102.9M
Net assetsLn 32$189.9M$89.3M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$0
Grants to domestic individualsLn 2$0
Grants and assistance to foreign recipientsLn 3$92.8M$0
Benefits paid to or for membersLn 4$0
Pay of current officers, directors and key staffLn 5$5.1M
Pay of disqualified personsLn 6$0
Other salaries and wagesLn 7$18.8M
Pension plan contributionsLn 8$808K
Other employee benefitsLn 9$1.9M
Payroll taxesLn 10$2.6M
Management feesLn 11a$0
Legal feesLn 11b$5.1M
Accounting feesLn 11c$177K
Lobbying feesLn 11d$0
Professional fundraising feesLn 11e$0
Investment management feesLn 11f$0
Other fees for servicesLn 11g$4.9M
Advertising and promotionLn 12$3.8M
Office expensesLn 13$530K
Information technologyLn 14$2.2M
RoyaltiesLn 15$0
OccupancyLn 16$9.7M
TravelLn 17$6.5M
Travel and entertainment for public officialsLn 18$0
Conferences, conventions and meetingsLn 19$48.1M
InterestLn 20$203K
Payments to affiliatesLn 21$0
Depreciation, depletion and amortizationLn 22$2.2M
InsuranceLn 23$0
Other expenses (24a–d)Ln 24$11.8M
Total functional expensesLn 25$217.2M$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest $215.6M$236.2M−$20.6M$164.9M 990 PDF
FY2024 $195.6M$144.9M$50.7M$176.1M 990 PDF
FY2023 $191.1M$131.3M$59.7M$127.4M 990 PDF
FY2022 $132.8M$217.8M−$85.0M$65.8M 990 PDF
FY2021 $59.8M$49.1M$10.7M$110.7M 990 PDF
FY2020 Viewing $127.6M$217.2M−$89.6M$89.3M 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2020 990 (6 parts)
Part I · Summary $127,576,103 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $0$0
I-9 Program service revenuePrior year $227,749,779$121,836,059
I-10 Investment incomePrior year $747,350$1,027,244
I-11 Other revenuePrior year $421,742$4,712,800
I-12 Total revenuePrior year $228,918,871$127,576,103
I-13 Grants and similar amounts paidPrior year $88,016,907$92,841,400
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $36,545,552$29,159,168
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $100,385,888$95,160,180
I-18 Total expensesPrior year $224,948,347$217,160,748
I-19 Revenue less expensesPrior year $3,970,524−$89,584,645
Part VI · Governance 0 of 4 board members independent, 2 to look at
VI-1a Voting members of the governing body4
VI-1b Independent voting members0
VI-2 Family or business relationship among officers or directorsYes
VI-14 Document retention and destruction policyNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $127,576,103 across 9 lines filed
VIII-1h Total contributions, gifts and grants$0
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $118,288,192 · Unrelated business $3,547,867$121,836,059
VIII-3 Investment incomeExcluded from tax $1,027,244$1,027,244
VIII-5 Royalties$0
VIII-6 Net rental income or loss$0
VIII-7 Net gain or loss on sales of assets$0
VIII-8 Net income from fundraising events$0
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Excluded from tax $4,712,800$4,712,800
VIII-12 Total revenueRelated to mission $118,288,192 · Unrelated business $3,547,867 · Excluded from tax $5,740,044$127,576,103
Part IX · Statement of functional expenses $217,160,748 across 30 lines filed
IX-1 Grants to domestic organizations$0
IX-2 Grants to domestic individuals$0
IX-3 Grants and assistance to foreign recipientsPrograms $0$92,841,400
IX-4 Benefits paid to or for members$0
IX-5 Pay of current officers, directors and key staff$5,132,280
IX-6 Pay of disqualified persons$0
IX-7 Other salaries and wages$18,768,990
IX-8 Pension plan contributions$807,574
IX-9 Other employee benefits$1,855,543
IX-10 Payroll taxes$2,594,781
IX-11a Management fees$0
IX-11b Legal fees$5,097,027
IX-11c Accounting fees$177,447
IX-11d Lobbying fees$0
IX-11e Professional fundraising fees$0
IX-11f Investment management fees$0
IX-11g Other fees for services$4,928,612
IX-12 Advertising and promotion$3,788,485
IX-13 Office expenses$530,473
IX-14 Information technology$2,156,699
IX-15 Royalties$0
IX-16 Occupancy$9,702,421
IX-17 Travel$6,483,816
IX-18 Travel and entertainment for public officials$0
IX-19 Conferences, conventions and meetings$48,100,881
IX-20 Interest$203,122
IX-21 Payments to affiliates$0
IX-22 Depreciation, depletion and amortization$2,208,713
IX-23 Insurance$0
IX-24 Other expenses (24a–d)$11,782,484
IX-25 Total functional expensesPrograms $0$217,160,748
Part X · Balance sheet $192,182,581 assets, 22 lines filed
X-1 Cash, non-interest-bearingStart of year $0$0
X-2 Savings and temporary cash investmentsStart of year $41,763,236$73,207,734
X-3 Pledges and grants receivableStart of year $0$0
X-4 Accounts receivableStart of year $143,770,181$111,175,348
X-8 Inventories for sale or useStart of year $0$0
X-9 Prepaid expenses and deferred chargesStart of year $5,828,790$1,531,578
X-10c Land, buildings and equipment, netStart of year $3,136,639$5,555,439
X-11 Publicly traded securitiesStart of year $39,810,738$0
X-12 Other securitiesStart of year $0$0
X-13 Program-related investmentsStart of year $0$0
X-14 Intangible assetsStart of year $272,835$712,482
X-15 Other assetsStart of year $0$0
X-16 Total assetsStart of year $234,582,419$192,182,581
X-17 Accounts payable and accrued expensesStart of year $12,157,284$19,601,880
X-18 Grants payableStart of year $0$0
X-19 Deferred revenueStart of year $27,789,945$38,020,498
X-20 Tax-exempt bond liabilitiesStart of year $0$0
X-24 Unsecured notes and loans payableStart of year $0$0
X-25 Other liabilitiesStart of year $4,695,003$45,282,274
X-26 Total liabilitiesStart of year $44,642,232$102,904,652
X-32 Total net assets or fund balancesStart of year $189,940,187$89,277,929
X-33 Total liabilities and net assetsStart of year $234,582,419$192,182,581
Part XI · Reconciliation of net assets $89,277,929 net assets at year end
XI-1 Total revenue$127,576,103
XI-2 Total expenses$217,160,748
XI-3 Revenue less expenses−$89,584,645
XI-4 Net assets at start of year$189,940,187
XI-9 Other changes in net assets−$11,077,613
XI-10 Net assets at end of year$89,277,929

Form 990 e-file (XML) FY2020 from the IRS · Classification, formation year and address from the IRS Business Master File

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