Is it real?
Yes. Revoked May 2018, reinstated. IRS ruling Nov 2020, per the IRS master file. Latest filing on record: FY2025. IRS ruling in Nov 2020.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Who runs it and what they're paid
13 people listed on the 990; $118K paid to officers and key staff.
Guy Glaeser’s $135K as Executive Director is at the 39th percentile of top reported officer pay among 2832 $1–10M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 4 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|
| Guy Glaeser | $134,988 | $120,000 | $73,816 | — | — |
| Robert Hansen | — | — | — | $47,136 | $117,500 |
| Ron Peck | — | — | $19,500 | — | — |
| Ron Peck Interim | — | — | — | $3,000 | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Supports Walla Walla Valley's growth and quality of life.
Questions for Tourism Walla Walla
Your first name shows with your question. Tourism Walla Walla answers here, for everyone.
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Our marketing activities support events that attract outside visitors, including non-profit organizations (walla walla symphony, walla walla chamber music festival), sporting events (walla walla sweets baseball, whitman college, walla walla community college athletics), coordinating events such as barrel release with the walla walla wine…
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2021 990, line by line.
Download 990
| Line | Start FY21 | End FY21 |
|---|---|---|
| Cash and savingsLn 1–2 | $388K | $618K |
| Total assetsLn 16 | $533K | $966K |
| LiabilitiesLn 26 | $12K | $127K |
| Net assetsLn 32 | $521K | $838K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $324 | |||
| Other salaries and wagesLn 7 | $122K | |||
| Other employee benefitsLn 9 | $11K | |||
| Payroll taxesLn 10 | $12K | |||
| Management feesLn 11a | $71K | |||
| Legal feesLn 11b | $180 | |||
| Accounting feesLn 11c | $44K | |||
| Advertising and promotionLn 12 | $670K | |||
| Office expensesLn 13 | $16K | |||
| Information technologyLn 14 | $13K | |||
| OccupancyLn 16 | $21K | |||
| TravelLn 17 | $10K | |||
| Conferences, conventions and meetingsLn 19 | $845 | |||
| InsuranceLn 23 | $3K | |||
| Other expenses (24a–d)Ln 24 | $10K | |||
| Total functional expensesLn 25 | $1.0M |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest | $1.5M | $1.4M | $150K | $726K | 990 PDF |
| FY2024 | $1.2M | $1.2M | $23K | $577K | 990 PDF |
| FY2023 | $1.2M | $1.3M | −$149K | $553K | 990 PDF |
| FY2022 | $1.1M | $1.2M | −$136K | $702K | 990 PDF |
| FY2021 Viewing | $1.3M | $1.0M | $320K | $838K | 990 PDF |
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Schedules filed Part IV
See the full FY2021 990 (6 parts)
Part I · Summary $1,325,079 revenue, 12 lines filed
Part VI · Governance 12 of 12 board members independent, 2 to look at
Part VIII · Statement of revenue $1,325,079 across 5 lines filed
Part IX · Statement of functional expenses $1,005,277 across 15 lines filed
Part X · Balance sheet $965,798 assets, 12 lines filed
Part XI · Reconciliation of net assets $838,391 net assets at year end
Form 990 e-file (XML) FY2021 from the IRS · Classification, formation year and address from the IRS Business Master File
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