Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Nov 1993.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
49 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
23 people listed on the 990; $60K paid to officers and key staff.
Alicia Pierro’s $60K as Secretary & Executive Director is at the 37th percentile of top reported officer pay among 1708 $100K–1M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 1 named individual · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Alicia Pierro | $60,045 | $60,045 | $57,594 | $67,500 | $58,379 | $60,224 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Promotes New York City globally and improves visitor experiences.
Questions for Big Apple Greeter INC
Your first name shows with your question. Big Apple Greeter INC answers here, for everyone.
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Connecting visitors with knowledgeable and enthusiastic greeters who volunteer their time to provide guided tours through more than 100 neighborhoods throughout new york city. The organization builds bridges between people and cultures and promotes cross-cultural understanding.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2020 990, line by line.
Download 990
| Line | Start FY20 | End FY20 |
|---|---|---|
| Cash and savingsLn 1–2 | $84K | $85K |
| Land, buildings, equipmentLn 10c | $0 | $0 |
| Total assetsLn 16 | $89K | $89K |
| LiabilitiesLn 26 | $22K | $16K |
| Net assetsLn 32 | $67K | $73K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Pay of current officers, directors and key staffLn 5 | $72K | $35K | $17K | $21K |
| Other salaries and wagesLn 7 | $48K | $23K | $11K | $14K |
| Other employee benefitsLn 9 | $6K | $3K | $1K | $2K |
| Payroll taxesLn 10 | $8K | $4K | $2K | $2K |
| Accounting feesLn 11c | $6K | $6K | ||
| Office expensesLn 13 | $6K | $928 | $5K | |
| Information technologyLn 14 | $9K | $9K | ||
| InsuranceLn 23 | $4K | $3K | $1K | |
| Other expenses (24a–d)Ln 24 | $4K | $3K | $612 | $612 |
| Total functional expensesLn 25 | $165K | $80K | $44K | $40K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest | $160K | $164K | −$4K | $61K | 990 PDF |
| FY2024 | $184K | $172K | $12K | $64K | 990 PDF |
| FY2023 | $150K | $171K | −$21K | $53K | 990 PDF |
| FY2022 | $154K | $168K | −$14K | $74K | 990 PDF |
| FY2021 | $177K | $163K | $14K | $88K | 990 PDF |
| FY2020 Viewing | $171K | $165K | $6K | $73K | 990 PDF |
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Schedules filed Part IV
See the full FY2020 990 (6 parts)
Part I · Summary $170,661 revenue, 12 lines filed
Part VI · Governance 22 of 23 board members independent, no flags
Part VIII · Statement of revenue $170,661 across 7 lines filed
Part IX · Statement of functional expenses $164,630 across 9 lines filed
Part X · Balance sheet $89,205 assets, 13 lines filed
Part XI · Reconciliation of net assets $73,346 net assets at year end
Form 990 e-file (XML) FY2020 from the IRS · Classification, formation year and address from the IRS Business Master File
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