Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Oct 1955.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
76 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
30 people listed on the 990; $1.5M paid to officers and key staff.
Jennifer Lawson’s $274K as President & CEO is at the 95th percentile of top reported officer pay among 1851 $1–10M environment nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 8 named individuals · Part VII
| Name | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|
| Jennifer Lawson | $273,959 | $330,294 | $188,425 | — | — |
| Helen Lowman | — | — | — | $297,380 | $280,884 |
| Jacqueline Grace | — | — | $105,709 | $250,000 | $135,417 |
| Rebecca Lyons | — | — | $229,678 | $192,760 | $184,775 |
| David Scott | $197,874 | $191,732 | — | — | $143,242 |
| Noah Ullman | — | $174,423 | $188,207 | $173,060 | $173,703 |
| Abigail Horrigan | $172,890 | $181,689 | — | — | — |
| David Wheeler | $178,623 | $138,062 | — | — | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Inspires and educates individuals to improve and beautify their local environments through community cleanup events, grassroots service projects, and volunteer mobilization.
Questions for Keep America Beautiful INC
Your first name shows with your question. Keep America Beautiful INC answers here, for everyone.
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Cigarette Litter Prevention Program
The cigarette litter prevention program (CLPP) is one of keep america beautiful's signature national programs. It is designed to support local community improvement initiatives for reducing cigarette butt litter and providing butt recycling options.
Clean California
Keep america beautiful is the lead subcontractor on a three-year caltrans clean california public education subcontract led by sagent. Kab, working closely with keep california beautiful and over a dozen local california-based kab affiliates, continues to deliver a variety of important outcomes for this project.
Great American Cleanup
The keep america beautiful great american cleanup is the nation's largest community improvement program, which takes place annually during spring and celebrated its 25TH anniversary in 2023.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2024 990, line by line.
Download 990
| Line | Start FY24 | End FY24 |
|---|---|---|
| Cash and savingsLn 1–2 | $1.6M | $1.6M |
| InvestmentsLn 11–13 | $1.6M | $1.9M |
| Land, buildings, equipmentLn 10c | $23K | $12K |
| Total assetsLn 16 | $6.1M | $4.8M |
| LiabilitiesLn 26 | $2.9M | $942K |
| Net assetsLn 32 | $3.2M | $3.8M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $1.4M | $1.4M | ||
| Pay of current officers, directors and key staffLn 5 | $1.0M | $462K | $211K | $364K |
| Other salaries and wagesLn 7 | $1.6M | $1.1M | $262K | $228K |
| Pension plan contributionsLn 8 | $48K | $36K | $9K | $4K |
| Other employee benefitsLn 9 | $198K | $121K | $35K | $42K |
| Payroll taxesLn 10 | $205K | $123K | $36K | $45K |
| Legal feesLn 11b | $34K | $21K | $14K | |
| Professional fundraising feesLn 11e | $197K | $197K | ||
| Investment management feesLn 11f | $16K | $16K | ||
| Other fees for servicesLn 11g | $874K | $811K | $57K | $7K |
| Advertising and promotionLn 12 | $81K | $81K | ||
| Office expensesLn 13 | $183K | $123K | $54K | $7K |
| Information technologyLn 14 | $152K | $125K | $27K | |
| OccupancyLn 16 | $161K | $116K | $30K | $15K |
| TravelLn 17 | $328K | $294K | $29K | $5K |
| Conferences, conventions and meetingsLn 19 | $13K | $9K | $3K | $626 |
| Depreciation, depletion and amortizationLn 22 | $11K | $11K | ||
| InsuranceLn 23 | $66K | $289 | $66K | |
| Other expenses (24a–d)Ln 24 | $702K | $702K | $276 | |
| Total functional expensesLn 25 | $7.3M | $5.6M | $848K | $914K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2024 Latest ViewingFiled with the IRS Sep 24, 2025 | $7.7M | $7.3M | $368K | $3.8M | 990 PDF |
| FY2023Filed with the IRS Nov 4, 2024 | $7.0M | $8.2M | −$1.2M | $3.2M | 990 PDF |
| FY2022Filed with the IRS Nov 3, 2023 | $6.3M | $7.3M | −$1.0M | $4.2M | 990 PDF |
| FY2021Filed with the IRS Oct 14, 2022 | $5.4M | $6.6M | −$1.3M | $6.4M | 990 PDF |
| FY2020Filed with the IRS Sep 21, 2021 | $6.8M | $8.2M | −$1.4M | $7.1M | 990 PDF |
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Schedules filed Part IV
See the full FY2024 990 (6 parts)
Part I · Summary $7,716,814 revenue, 12 lines filed
Part VI · Governance 21 of 21 board members independent, no flags
Part VIII · Statement of revenue $7,716,814 across 8 lines filed
Part IX · Statement of functional expenses $7,348,586 across 19 lines filed
Part X · Balance sheet $4,791,972 assets, 17 lines filed
Part XI · Reconciliation of net assets $3,849,950 net assets at year end
Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File
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