Strengthen engagement with jewish ideas and communities through various media and public events

501(c)(3) charity; gifts are tax-deductible.
77¢ of each $1 spent went to programs.
$1.5M paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2020 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
4 of 5
filings with a surplus
Average surplus $559K a year · 8% of revenue · last 5 filings
Fine: a surplus in 4 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
77%
of spending
Looks good: 77% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$1.5M
to officers and key staff · 29% of spending
Worth a look: pay to officers and key staff is 29% of spending; over 20%.
Pt VII · Sec A
<1 mo
of spending, in cash
Worth a look: 0.8 months of spending in cash; under 1.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
35
named funders · $3.1M
Looks good: 35 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$1.5M
86% of total assets
Concern: liabilities are 86% of assets; over 80%.
Pt X · Ln 26
Independent board members
14
of 14 voting members
Looks good: 14 of 14 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$5.0M
Spent
$5.3M
To programs
77%
Net assets
$254K
By yearFY2020–FY2024
Revenue
$5.0M
FY2020
Tap a bar for its year
Revenue by fiscal year
FY2020$5.0M
FY2021$6.0M
FY2022$7.1M
FY2023$8.7M
FY2024$6.7M
Expenses
$5.3M
FY2020
Tap a bar for its year
Expenses by fiscal year
FY2020$5.3M
FY2021$5.8M
FY2022$6.2M
FY2023$6.7M
FY2024$6.6M
Net assets
$254K
FY2020
Tap a bar for its year
Net assets by fiscal year
FY2020$254K
FY2021$461K
FY2022$1.3M
FY2023$3.3M
FY2024$3.4M

From the FY2020 Form 990 · figures checked against the IRS filing · see the original

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You’re viewing the FY2020 filing — not the latest on file. See the latest (FY2024) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Apr 2009.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

77 cents of each dollar spent went to programs.

Program services 77% · $4.1M Management & general 9% · $486K Fundraising 14% · $738K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

22 people listed on the 990; $1.5M paid to officers and key staff.

Part VII, Section A · reportable compensation
$308,820Pt VII · Sec A
Editor-In-Chief
$222,645Pt VII · Sec A
VP, Digital Gm
$218,550Pt VII · Sec A
VP, Development
$201,384Pt VII · Sec A
VP, Finance and Operations
$189,333Pt VII · Sec A
Controller
$127,521Pt VII · Sec A
Nat'l Director, Major Gift
$126,792Pt VII · Sec A
Senior Editor
$113,231Pt VII · Sec A

Rachel Fishman Feddersen’s $366K as CEO is at the 98th percentile of top reported officer pay among 3924 $1–10M arts & culture nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 8 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Rachel Fishman Feddersen$365,640$330,353$335,250$319,619$308,820
Jodi Rudoren$316,505$266,876$267,020$251,019$222,645
Jay Ehrlich$245,560$227,307$225,422$217,161$218,550
Sochieta Moth$235,082————
Lisa Lepson$218,966$194,593$202,733$199,795$201,384
Alan Bendich——$200,353$194,863$189,333
Robert Eshman———$141,113—
Cheuk Mui$137,884$133,810$129,941$128,696$127,521

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Forward Assoc INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Promotes Jewish ideas and community through media and public events.

Questions for Forward Assoc INC

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Provided by the organization

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2 programs · $4.1M · in their own filed words · FY2020
01

The largest program of the forward assocation is its website and associated digital properties, including newsletters, videos and social media programs. It reaches approximately 1.5 million readers a month via the internet at FORWARD.COM.

$3.7Mprogram expense
02

Yiddish Media Division

The second major program of the forward association is its yiddish publication, forverts. Updated regularly online, it is one of the few remaining publications in yiddish in the world and provides an indispensable service to its readers through its coverage of yiddish culture as well as news from israel, the united states and around the…

$363Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
See all 35 funders →

By the numbers

The FY2020 990, line by line.

1The main four
Money inPt VIII
$5.0M
Ln 12
Gifts and grantsLn 1h$4.0M
Fees for servicesLn 2g$980K
Money outPt IX
$5.3M
Ln 25
Programscol B$4.1M
Managementcol C$486K
Fundraisingcol D$738K
Owns and owesPt X
$254K
net assets · Ln 32
Cash and savingsLn 1–2$372K
Total assetsLn 16$1.8M
LiabilitiesLn 26$1.5M
PeoplePt VI, VII
22
listed · VII A
PaidVII A8
Voting boardVI 1a14
IndependentVI 1b14
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$4.0M
Fundraising eventsLn 1c$256K
Fees for servicesLn 2g$980K
Total revenueLn 12$5.0M
Assets in detailPt X, end of year
CashLn 1$249K
SavingsLn 2$123K
Cash and savings togetherLn 1–2$372K
InvestmentsLn 11–13$8K
Land, buildings, equipmentLn 10c$104K
Other assetsLn 15$607K
Total assetsLn 16$1.8M
LiabilitiesLn 26$1.5M
Net assetsLn 32$254K
OperationsPt I, VI
EmployeesI 553
VolunteersI 613
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY20End FY20
Cash and savingsLn 1–2$516K$372K
InvestmentsLn 11–13$40K$8K
Land, buildings, equipmentLn 10c$55K$104K
Total assetsLn 16$1.5M$1.8M
LiabilitiesLn 26$897K$1.5M
Net assetsLn 32$573K$254K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$807K$627K$49K$131K
Other salaries and wagesLn 7$2.2M$1.7M$137K$364K
Pension plan contributionsLn 8$28K$22K$2K$5K
Other employee benefitsLn 9$344K$267K$21K$56K
Payroll taxesLn 10$212K$165K$13K$34K
Legal feesLn 11b$48K$20K$15K$14K
Accounting feesLn 11c$36K$36K
Other fees for servicesLn 11g$854K$750K$39K$65K
Advertising and promotionLn 12$56K$42K$14K
Office expensesLn 13$309K$157K$98K$54K
Information technologyLn 14$100K$99K$2K
OccupancyLn 16$81K$57K$25K
TravelLn 17$14K$6K$6K$2K
Conferences, conventions and meetingsLn 19$7K$2K$6K
Depreciation, depletion and amortizationLn 22$22K$6K$15K$281
InsuranceLn 23$63K$41K$22K
Other expenses (24a–d)Ln 24$43K$42K$1K
Total functional expensesLn 25$5.3M$4.1M$486K$738K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest $6.7M$6.6M$43K$3.4M 990 PDF
FY2023 $8.7M$6.7M$2.0M$3.3M 990 PDF
FY2022 $7.1M$6.2M$860K$1.3M 990 PDF
FY2021 $6.0M$5.8M$207K$461K 990 PDF
FY2020 Viewing $5.0M$5.3M−$318K$254K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support J · Pay O · Explanations
See the full FY2020 990 (6 parts)
Part I · Summary $4,957,225 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $4,873,860$4,047,931
I-9 Program service revenuePrior year $1,188,395$980,059
I-10 Investment incomePrior year $5,720$0
I-11 Other revenuePrior year $15,912−$70,765
I-12 Total revenuePrior year $6,083,887$4,957,225
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $3,776,324$3,640,188
I-16a Professional fundraising feesPrior year $24,112$0
I-17 Other expensesPrior year $1,792,474$1,634,645
I-18 Total expensesPrior year $5,592,910$5,274,833
I-19 Revenue less expensesPrior year $490,977−$317,608
Part VI · Governance 14 of 14 board members independent, no flags
VI-1a Voting members of the governing body14
VI-1b Independent voting members14
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $4,957,225 across 9 lines filed
VIII-1c Fundraising events$256,449
VIII-1d Related organizations$1,500,000
VIII-1f All other contributions, gifts and grants$2,291,482
VIII-1h Total contributions, gifts and grants$4,047,931
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $636,996 · Unrelated business $343,063$980,059
VIII-5 RoyaltiesExcluded from tax $6,461$6,461
VIII-8 Net income from fundraising eventsExcluded from tax −$77,532−$77,532
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $306$306
VIII-12 Total revenueRelated to mission $637,302 · Unrelated business $343,063 · Excluded from tax −$71,071$4,957,225
Part IX · Statement of functional expenses $5,274,833 across 17 lines filed
IX-5 Pay of current officers, directors and key staffPrograms $627,416 · Management $49,035 · Fundraising $130,617$807,068
IX-7 Other salaries and wagesPrograms $1,748,515 · Management $136,653 · Fundraising $364,010$2,249,178
IX-8 Pension plan contributionsPrograms $21,973 · Management $1,717 · Fundraising $4,574$28,264
IX-9 Other employee benefitsPrograms $267,123 · Management $20,878 · Fundraising $55,611$343,612
IX-10 Payroll taxesPrograms $164,861 · Management $12,884 · Fundraising $34,321$212,066
IX-11b Legal feesPrograms $19,793 · Management $14,723 · Fundraising $13,911$48,427
IX-11c Accounting feesManagement $36,000$36,000
IX-11g Other fees for servicesPrograms $750,170 · Management $38,871 · Fundraising $65,040$854,081
IX-12 Advertising and promotionPrograms $42,332 · Fundraising $13,508$55,840
IX-13 Office expensesPrograms $157,130 · Management $98,266 · Fundraising $53,572$308,968
IX-14 Information technologyPrograms $98,827 · Management $1,531$100,358
IX-16 OccupancyPrograms $56,653 · Management $24,634$81,287
IX-17 TravelPrograms $5,568 · Management $6,464 · Fundraising $2,412$14,444
IX-19 Conferences, conventions and meetingsPrograms $1,676 · Management $5,687$7,363
IX-22 Depreciation, depletion and amortizationPrograms $5,866 · Management $15,370 · Fundraising $281$21,517
IX-23 InsurancePrograms $41,130 · Management $22,147$63,277
IX-24 Other expenses (24a–d)Programs $41,593 · Management $1,490$43,083
IX-25 Total functional expensesPrograms $4,050,626 · Management $486,350 · Fundraising $737,857$5,274,833
Part X · Balance sheet $1,778,782 assets, 18 lines filed
X-1 Cash, non-interest-bearingStart of year $472,810$248,890
X-2 Savings and temporary cash investmentsStart of year $43,026$122,954
X-3 Pledges and grants receivableStart of year $212,971$278,263
X-4 Accounts receivableStart of year $181,457$276,172
X-9 Prepaid expenses and deferred chargesStart of year $106,730$134,002
X-10c Land, buildings and equipment, netStart of year $55,484$103,619
X-11 Publicly traded securitiesStart of year $36,074$3,871
X-12 Other securitiesStart of year $4,065$4,065
X-15 Other assetsStart of year $357,237$606,946
X-16 Total assetsStart of year $1,469,854$1,778,782
X-17 Accounts payable and accrued expensesStart of year $414,314$359,770
X-19 Deferred revenueStart of year $482,446$568,791
X-24 Unsecured notes and loans payable$596,202
X-26 Total liabilitiesStart of year $896,760$1,524,763
X-27 Net assets without donor restrictionsStart of year $533,094$183,384
X-28 Net assets with donor restrictionsStart of year $40,000$70,635
X-32 Total net assets or fund balancesStart of year $573,094$254,019
X-33 Total liabilities and net assetsStart of year $1,469,854$1,778,782
Part XI · Reconciliation of net assets $254,019 net assets at year end
XI-1 Total revenue$4,957,225
XI-2 Total expenses$5,274,833
XI-3 Revenue less expenses−$317,608
XI-4 Net assets at start of year$573,094
XI-5 Net unrealized gains (losses) on investments−$1,467
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$254,019

Form 990 e-file (XML) FY2020 from the IRS · Classification, formation year and address from the IRS Business Master File

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