F.Y. Eye is a nonprofit media agency that works with other nonprofits to build public awareness around a variety of important social, civic, educational, and health-based issues in order to get trusted and reliable information to marginalized and vulnerable populations. F.Y. Eye achieves this mission through a variety of low-cost and free media services, the cornerstone of which is their psa network, a free digital out-of-home- advertising network located in nonprofit spaces across nyc and the country. F.Y. Eye provides nonprofits with a variety of low-cost creative services including integrated outreach campaigns, digital media strategies, media buying and donated media placements. F.Y. Eye's innovative model also includes its impact artist network, a community of socially engaged photographers, illustrators, painters, sculptors and more who partner with F.Y. Eye to create the most powerful and successful amplification campaigns possible for its clients.

501(c)(3) charity; gifts are tax-deductible.
88¢ of each $1 spent went to programs.
$149K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2023 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
5 of 5
filings with a surplus
Average surplus $162K a year · 26% of revenue · last 5 filings
Looks good: a surplus in 5 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
88%
of spending
Looks good: 88% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$149K
to officers and key staff · 37% of spending
Concern: pay to officers and key staff is 37% of spending; over 30%.
Pt VII · Sec A
14 mo
of spending, in cash
Plus $2.1M in investments, Pt X · Ln 11–13
Looks good: 14.4 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
2
named funders · $33K
Fine: 2 funders name it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$1.4M
54% of total assets
Fine: liabilities are 54% of assets; 50% to 65%.
Pt X · Ln 26
Independent board members
5
of 5 voting members
Looks good: 5 of 5 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$645K
+26% vs prior year
Spent
$398K
To programs
88%
Net assets
$1.2M
By yearFY2021–FY2025
Revenue
$645K
FY2023▲ +26%
Tap a bar for its year
Revenue by fiscal year
FY2021$394K
FY2022$514K
FY2023$645K
FY2024$757K
FY2025$777K
Expenses
$398K
FY2023▼ -11%
Tap a bar for its year
Expenses by fiscal year
FY2021$216K
FY2022$447K
FY2023$398K
FY2024$511K
FY2025$708K
Net assets
$1.2M
FY2023▲ +22%
Tap a bar for its year
Net assets by fiscal year
FY2021$1.0M
FY2022$977K
FY2023$1.2M
FY2024$1.5M
FY2025$1.5M

From the FY2023 Form 990 (year ending June 2023) · figures checked against the IRS filing · see the original

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You’re viewing the FY2023 filing — not the latest on file. See the latest (FY2025) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Aug 2006.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

88 cents of each dollar spent went to programs.

Program services 88% · $349K Management & general 12% · $48K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

8 people listed on the 990; $149K paid to officers and key staff.

Part VII, Section A · reportable compensation · most recent filed roster (FY2022); the FY2023 filing did not itemize Part VII
Ex-Executive Director
$148,711Pt VII · Sec A
$0Pt VII · Sec A
Secretary
$0Pt VII · Sec A
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
Executive Director
$0Pt VII · Sec A

Christina Daigneault’s $146K as Executive Director is at the 95th percentile of top reported officer pay among 1264 $100K–1M philanthropy & grantmaking nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2025FY2024FY2023FY2022
Jessica Toledano——$148,711$94,868
Christina Daigneault$145,935$82,868——

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See F Y Eye INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2Yes
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Creates public awareness for social causes using free media services and advertising networks.

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Provided by the organization

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1 program · $349K · in their own filed words · FY2022
01

F.Y. Eye is a nonprofit media agency that works with other nonprofits and government organizations to build public awareness about a variety of important social, civic, educational and health- based issues in order to get trusted and reliable information to marginalized and vulnerable populations. F.Y.

$349Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2025
Total grants receivedfrom 2 funders$33K
Grants paid · 3 grants · $18K · 2020–2021
SageNY · FY2021$7,109
JasaNY · FY2021$5,603

By the numbers

The FY2023 990, line by line.

1The main four
Money inPt VIII
$645K
Ln 12
Fees for servicesLn 2g$535K
Investment incomeLn 3$72K
Gifts and grantsLn 1h$38K
Money outPt IX
$398K
Ln 25
Programscol B$349K
Managementcol C$48K
Owns and owesPt X
$1.2M
net assets · Ln 32
Cash and savingsLn 1–2$479K
Total assetsLn 16$2.6M
LiabilitiesLn 26$1.4M
PeoplePt VI, VII
8
listed · VII A
PaidVII A1
Voting boardVI 1a5
IndependentVI 1b5
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$38K
Fees for servicesLn 2g$535K
Investment incomeLn 3$72K
Gains on assetsLn 7$4K
Total revenueLn 12$645K
Assets in detailPt X, end of year
SavingsLn 2$479K
Cash and savings togetherLn 1–2$479K
InvestmentsLn 11–13$2.1M
Total assetsLn 16$2.6M
LiabilitiesLn 26$1.4M
Net assetsLn 32$1.2M
OperationsPt I, VI
EmployeesI 55
VolunteersI 616
Fiscal year endsHeaderJune
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY23End FY23
Cash and savingsLn 1–2$346K$479K
InvestmentsLn 11–13$2.1M$2.1M
Total assetsLn 16$2.4M$2.6M
LiabilitiesLn 26$1.5M$1.4M
Net assetsLn 32$977K$1.2M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$0
Grants to domestic individualsLn 2$0
Grants and assistance to foreign recipientsLn 3$0
Benefits paid to or for membersLn 4$0
Pay of current officers, directors and key staffLn 5$149K$134K$15K
Pay of disqualified personsLn 6$0
Other salaries and wagesLn 7$137K$123K$14K
Pension plan contributionsLn 8$7K$6K$690
Other employee benefitsLn 9$11K$10K$1K
Payroll taxesLn 10$23K$21K$2K
Management feesLn 11a$10K$10K
Legal feesLn 11b$0
Accounting feesLn 11c$2K$2K
Lobbying feesLn 11d$0
Investment management feesLn 11f$4K$4K
Other fees for servicesLn 11g$0
Advertising and promotionLn 12$104$104
Office expensesLn 13$3K$2K$1K
Information technologyLn 14$11K$11K
RoyaltiesLn 15$0
OccupancyLn 16$19K$14K$5K
TravelLn 17$3K$2K$806
Travel and entertainment for public officialsLn 18$0
Conferences, conventions and meetingsLn 19$1K$1K
InterestLn 20$0
Payments to affiliatesLn 21$0
Depreciation, depletion and amortizationLn 22$3K$3K
InsuranceLn 23$10K$8K$2K
Other expenses (24a–d)Ln 24$4K$3K$738
All other expensesLn 24e$0
Total functional expensesLn 25$398K$349K$48K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest $777K$708K$69K$1.5M 990 PDF
FY2024 $757K$511K$246K$1.5M 990 PDF
FY2023 Viewing $645K$398K$247K$1.2M 990 PDF
FY2022 $514K$447K$67K$977K 990 PDF
FY2021 $394K$216K$179K$1.0M 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2023 990 (6 parts)
Part I · Summary $644,801 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $26,433$38,071
I-9 Program service revenuePrior year $415,028$535,163
I-10 Investment incomePrior year $72,154$71,567
I-11 Other revenue$0
I-12 Total revenuePrior year $513,615$644,801
I-13 Grants and similar amounts paidPrior year $12,712$0
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $363,693$326,804
I-16a Professional fundraising fees$0
I-17 Other expensesPrior year $70,379$71,034
I-18 Total expensesPrior year $446,784$397,838
I-19 Revenue less expensesPrior year $66,831$246,963
Part VI · Governance 5 of 5 board members independent, 2 to look at
VI-1a Voting members of the governing body5
VI-1b Independent voting members5
VI-2 Family or business relationship among officers or directorsYes
VI-14 Document retention and destruction policyNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $644,801 across 6 lines filed
VIII-1f All other contributions, gifts and grants$38,071
VIII-1h Total contributions, gifts and grants$38,071
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $535,163$535,163
VIII-3 Investment incomeExcluded from tax $68,002$67,711
VIII-7 Net gain or loss on sales of assetsExcluded from tax $3,856$3,856
VIII-12 Total revenueRelated to mission $535,163 · Excluded from tax $71,858$644,801
Part IX · Statement of functional expenses $397,838 across 30 lines filed
IX-1 Grants to domestic organizations$0
IX-2 Grants to domestic individuals$0
IX-3 Grants and assistance to foreign recipients$0
IX-4 Benefits paid to or for members$0
IX-5 Pay of current officers, directors and key staffPrograms $133,840 · Management $14,871$148,711
IX-6 Pay of disqualified persons$0
IX-7 Other salaries and wagesPrograms $123,348 · Management $13,705$137,053
IX-8 Pension plan contributionsPrograms $6,210 · Management $690$6,900
IX-9 Other employee benefitsPrograms $9,812 · Management $1,090$10,902
IX-10 Payroll taxesPrograms $20,914 · Management $2,324$23,238
IX-11a Management feesPrograms $10,408$10,408
IX-11b Legal fees$0
IX-11c Accounting feesManagement $2,400$2,400
IX-11d Lobbying fees$0
IX-11f Investment management feesManagement $3,885$3,885
IX-12 Advertising and promotionManagement $104$104
IX-13 Office expensesPrograms $1,806 · Management $1,046$2,852
IX-14 Information technologyPrograms $10,503$10,503
IX-15 Royalties$0
IX-16 OccupancyPrograms $14,327 · Management $4,775$19,102
IX-17 TravelPrograms $2,419 · Management $806$3,225
IX-18 Travel and entertainment for public officials$0
IX-19 Conferences, conventions and meetingsPrograms $1,334$1,334
IX-20 Interest$0
IX-21 Payments to affiliates$0
IX-22 Depreciation, depletion and amortizationPrograms $3,129$3,129
IX-23 InsurancePrograms $7,889 · Management $1,972$9,861
IX-24 Other expenses (24a–d)Programs $3,493 · Management $738$4,231
IX-24e All other expenses$0
IX-25 Total functional expensesPrograms $349,432 · Management $48,406 · Fundraising $0$397,838
Part X · Balance sheet $2,617,921 assets, 9 lines filed
X-2 Savings and temporary cash investmentsStart of year $345,580$478,504
X-4 Accounts receivableStart of year $43,563$7,438
X-11 Publicly traded securitiesStart of year $2,059,639$2,131,979
X-16 Total assetsStart of year $2,448,782$2,617,921
X-17 Accounts payable and accrued expensesStart of year $141,221$41,175
X-26 Total liabilitiesStart of year $1,471,430$1,426,528
X-27 Net assets without donor restrictionsStart of year $977,352$1,191,393
X-32 Total net assets or fund balancesStart of year $977,352$1,191,393
X-33 Total liabilities and net assetsStart of year $2,448,782$2,617,921
Part XI · Reconciliation of net assets $1,191,393 net assets at year end
XI-1 Total revenue$644,801
XI-2 Total expenses$397,838
XI-3 Revenue less expenses$246,963
XI-4 Net assets at start of year$977,352
XI-5 Net unrealized gains (losses) on investments−$32,922
XI-10 Net assets at end of year$1,191,393

Form 990 e-file (XML) FY2023 from the IRS · Classification, formation year and address from the IRS Business Master File

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