Empower animal advocates with research, insights, and strategies that maximize their effectiveness to end animal suffering.

501(c)(3) charity; gifts are tax-deductible.
64¢ of each $1 spent went to programs.
Run by 50 volunteers and 7 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
6 of 6
filings with a surplus
Average surplus $285K a year · 25% of revenue · last 6 filings
Looks good: a surplus in 6 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Spent on programs
64%
of spending
Worth a look: 64% of spending went to programs; under 65%.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$94K
to officers and key staff · 7% of spending
Looks good: pay to officers and key staff is 7% of spending; 15% or less.
Pt VII · Sec A
17 mo
of spending, in cash
Looks good: 17.4 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
24
named funders · $895K
Looks good: 24 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$15K
0.6% of total assets
Looks good: liabilities are 1% of assets; 50% or less.
Pt X · Ln 26
Independent board members
7
of 7 voting members
Looks good: 7 of 7 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$1.4M
-4% vs prior year
Spent
$1.3M
To programs
64%
Net assets
$2.3M
By yearFY2020–FY2025
Revenue
$1.4M
FY2025▼ -4%
Tap a bar for its year
Revenue by fiscal year
FY2020$542K
FY2021$840K
FY2022$1.2M
FY2023$1.2M
FY2024$1.5M
FY2025$1.4M
Expenses
$1.3M
FY2025▲ +4%
Tap a bar for its year
Expenses by fiscal year
FY2020$297K
FY2021$505K
FY2022$773K
FY2023$914K
FY2024$1.2M
FY2025$1.3M
Net assets
$2.3M
FY2025▲ +7%
Tap a bar for its year
Net assets by fiscal year
FY2020$685K
FY2021$1.0M
FY2022$1.4M
FY2023$1.8M
FY2024$2.1M
FY2025$2.3M

From the FY2025 Form 990 · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Feb 2003.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

64 cents of each dollar spent went to programs.

Program services 64% · $820K Management & general 26% · $338K Fundraising 10% · $126K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

10 people listed on the 990; $94K paid to officers and key staff.

Part VII, Section A · reportable compensation
Executive Director
$93,888Pt VII · Sec A
Treasurer
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
Director (thru September)
$0Pt VII · Sec A

Compensation history total reportable pay by year · 1 named individual · Part VII

NameFY2025FY2024FY2023FY2022FY2021FY2020
Brooke Haggerty$93,888$92,853$79,878$68,404$61,366$57,166

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Provides research and strategies to help animal advocates reduce suffering.

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Provided by the organization

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3 programs · $820K · in their own filed words · FY2025
01

Independent Research

We conduct original studies to address critical knowledge gaps in the animal protection movement. In 2025, topics included the impacts of food system education, gen Z'S attitude to animals and the environment, the economic impacts of a plant-based transition, effective communication with political staffers, messaging about plant-based…

$484Kprogram expense
02

Research Library

Our research library is the world's largest collection of animal advocacy research. In 2025, faunalytics published 256 new research study summaries, and 56 blog posts that synthesized research on important animal-related topics, including a continuation of our "tactics in practice (tips)" blog series.

$219Kprogram expense
03

Research Support

Faunalytics directly supports animal protection nonprofits by helping them apply data to their work. In 2025 we provided pro bono support to 90 advocates and organizations, helping them find data, design surveys, and analyze research.

$116Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
See all 24 funders →

By the numbers

The FY2025 990, line by line.

1The main four
Money inPt VIII
$1.4M
Ln 12
Gifts and grantsLn 1h$1.4M
Investment incomeLn 3$36K
Money outPt IX
$1.3M
Ln 25
Programscol B$820K
Managementcol C$338K
Fundraisingcol D$126K
Owns and owesPt X
$2.3M
net assets · Ln 32
Cash and savingsLn 1–2$1.9M
Total assetsLn 16$2.3M
LiabilitiesLn 26$15K
PeoplePt VI, VII
10
listed · VII A
PaidVII A1
Voting boardVI 1a7
IndependentVI 1b7
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$1.4M
Investment incomeLn 3$36K
Total revenueLn 12$1.4M
Assets in detailPt X, end of year
CashLn 1$787K
SavingsLn 2$1.1M
Cash and savings togetherLn 1–2$1.9M
InvestmentsLn 11–13$382K
Land, buildings, equipmentLn 10c$24K
Total assetsLn 16$2.3M
LiabilitiesLn 26$15K
Net assetsLn 32$2.3M
OperationsPt I, VI
EmployeesI 57
VolunteersI 650
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$1.7M$1.9M
InvestmentsLn 11–13$347K$382K
Land, buildings, equipmentLn 10c$43K$24K
Total assetsLn 16$2.1M$2.3M
LiabilitiesLn 26$13K$15K
Net assetsLn 32$2.1M$2.3M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$96K$14K$53K$29K
Other salaries and wagesLn 7$788K$535K$184K$69K
Pension plan contributionsLn 8$13K$8K$4K$1K
Other employee benefitsLn 9$39K$25K$11K$4K
Payroll taxesLn 10$60K$37K$16K$7K
Legal feesLn 11b$20K$20K
Accounting feesLn 11c$8K$8K
Other fees for servicesLn 11g$3K$3K$621
Advertising and promotionLn 12$16K$16K
Office expensesLn 13$15K$4K$10K$2K
Information technologyLn 14$24K$15K$4K$5K
TravelLn 17$24K$13K$2K$8K
Conferences, conventions and meetingsLn 19$15K$11K$2K$1K
Depreciation, depletion and amortizationLn 22$19K$19K
InsuranceLn 23$3K$3K
Other expenses (24a–d)Ln 24$139K$137K$2K
Total functional expensesLn 25$1.3M$820K$338K$126K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest Viewing $1.4M$1.3M$138K$2.3M 990 PDF
FY2024 $1.5M$1.2M$246K$2.1M 990 PDF
FY2023 $1.2M$914K$311K$1.8M 990 PDF
FY2022 $1.2M$773K$435K$1.4M 990 PDF
FY2021 $840K$505K$335K$1.0M 990 PDF
FY2020 $542K$297K$245K$685K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2025 990 (6 parts)
Part I · Summary $1,422,161 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $1,383,592$1,386,341
I-9 Program service revenuePrior year $72,396$0
I-10 Investment incomePrior year $29,937$35,820
I-11 Other revenuePrior year $0$0
I-12 Total revenuePrior year $1,485,925$1,422,161
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $880,679$996,698
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $358,984$286,972
I-18 Total expensesPrior year $1,239,663$1,283,670
I-19 Revenue less expensesPrior year $246,262$138,491
Part VI · Governance 7 of 7 board members independent, no flags
VI-1a Voting members of the governing body7
VI-1b Independent voting members7
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $1,422,161 across 4 lines filed
VIII-1f All other contributions, gifts and grants$1,386,341
VIII-1h Total contributions, gifts and grants$1,386,341
VIII-3 Investment incomeExcluded from tax $35,820$35,820
VIII-12 Total revenueRelated to mission $0 · Unrelated business $0 · Excluded from tax $35,820$1,422,161
Part IX · Statement of functional expenses $1,283,670 across 16 lines filed
IX-5 Pay of current officers, directors and key staffPrograms $14,373 · Management $52,703 · Fundraising $28,747$95,823
IX-7 Other salaries and wagesPrograms $535,172 · Management $184,271 · Fundraising $68,849$788,292
IX-8 Pension plan contributionsPrograms $8,283 · Management $3,572 · Fundraising $1,471$13,326
IX-9 Other employee benefitsPrograms $24,513 · Management $10,570 · Fundraising $4,354$39,437
IX-10 Payroll taxesPrograms $37,183 · Management $16,034 · Fundraising $6,603$59,820
IX-11b Legal feesManagement $19,945$19,945
IX-11c Accounting feesManagement $8,013$8,013
IX-11g Other fees for servicesPrograms $2,854 · Management $621$3,475
IX-12 Advertising and promotionPrograms $16,245$16,245
IX-13 Office expensesPrograms $4,229 · Management $9,510 · Fundraising $1,740$15,479
IX-14 Information technologyPrograms $14,816 · Management $4,464 · Fundraising $4,504$23,784
IX-17 TravelPrograms $13,383 · Management $2,228 · Fundraising $8,110$23,721
IX-19 Conferences, conventions and meetingsPrograms $11,497 · Management $2,338 · Fundraising $1,373$15,208
IX-22 Depreciation, depletion and amortizationManagement $19,013$19,013
IX-23 InsuranceManagement $3,339$3,339
IX-24 Other expenses (24a–d)Programs $137,046 · Management $1,704$138,750
IX-25 Total functional expensesPrograms $819,594 · Management $338,325 · Fundraising $125,751$1,283,670
Part X · Balance sheet $2,274,132 assets, 11 lines filed
X-1 Cash, non-interest-bearingStart of year $783,323$787,435
X-2 Savings and temporary cash investmentsStart of year $944,075$1,070,632
X-3 Pledges and grants receivableStart of year $0$10,342
X-10c Land, buildings and equipment, netStart of year $42,780$23,767
X-11 Publicly traded securitiesStart of year $347,379$381,956
X-16 Total assetsStart of year $2,117,557$2,274,132
X-17 Accounts payable and accrued expensesStart of year $13,106$14,578
X-26 Total liabilitiesStart of year $13,106$14,578
X-27 Net assets without donor restrictionsStart of year $2,104,451$2,259,554
X-32 Total net assets or fund balancesStart of year $2,104,451$2,259,554
X-33 Total liabilities and net assetsStart of year $2,117,557$2,274,132
Part XI · Reconciliation of net assets $2,259,554 net assets at year end
XI-1 Total revenue$1,422,161
XI-2 Total expenses$1,283,670
XI-3 Revenue less expenses$138,491
XI-4 Net assets at start of year$2,104,451
XI-5 Net unrealized gains (losses) on investments$25,333
XI-9 Other changes in net assets−$8,721
XI-10 Net assets at end of year$2,259,554

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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