Philanthropy Today

Today’s 10-year-olds will inherit and create more wealth than any generation before them—yet we wait until age 40 to talk to them about philanthropy. That’s a strategic mistake. Habits form early, and if we want generosity to be part of their identity, we must start now. Philanthropy isn’t a transaction—it’s a belief system. Waiting means forfeiting influence over the values of those who will soon control trillions. The future of giving starts younger than you think.

We’re thrilled to share that Patrick O’Donnell will be taking the helm of GIVING magazine as executive editor, and will also serve as editorial director for GIVING’s sister site, philanthropy.org. Patrick is a writer, editor and author who brings more than 30 years of experience to the table. He’s been working with the PlannedGiving.com brand for almost a decade, specializing in storytelling, attention-grabbing appeal letters, and planned giving content.

DAFs are where generosity goes to nap. With over $160 billion sitting idle, donor advised funds are the polite face of philanthropic procrastination—wrapped in tax breaks, moral applause, and just enough paperwork to feel productive. Whether you’re funding climate activism, the NRA, or a dog yoga retreat in Boulder, DAFs let you delay real giving while looking like a hero. This satirical exposé unpacks how DAFs function as legal laundromats, helping donors stall while nonprofits wait… and wait. And wait.

The real wealth gap isn’t money—it’s mindset. Most fundraisers think too small, failing to grasp the scale their donors operate on. A million seconds is 11 days; a billion is 32 years. That’s not clever—it’s clarity. A $1.2M net worth worries about healthcare; a $500M net worth builds dynasties. If you approach them the same way, you’ve already lost. Legacy giving isn’t just for the elite—it’s your greatest untapped asset. Stop thinking small. Your mission deserves better.

As donor expectations evolve, today’s philanthropists are seeking more from their financial advisors—beyond tax advice. They want strategic, values-aligned giving plans that include family, legacy, and impact. With over $84 trillion expected to transfer across generations by 2045, advisors who understand charitable tools like planned giving and donor-advised funds are well-positioned for growth. Learn how integrating philanthropy into your financial planning services isn’t just good ethics—it’s smart business.

A donor uses a third-party platform on your website to add you to their will. You get a notification. The platform gets the data, the communication channel, and the relationship. When that donor has a question six months later, they call the platform — not you. This is a Platform-Owned Relationship, and it means the most valuable donors in your pipeline belong to a vendor, not your organization.