
Major Gifts vs. Planned Gifts
Donors are reading your Form 990, and most of them never call. What they want to know is whether your nonprofit is planning for the next 50 years. Major gifts matter, but planned giving belongs at the start of your fundraising strategy because it shows you are planning for the future. Here’s why wealthy donors, foundations and government funders all judge you the same way, and how to show them your future.







