
“Unreasonable Hospitality” Might Be the Fundraising Strategy We’ve Been Missing
In “Unreasonable Hospitality,” restaurateur Will Guidara make the point that the most unforgettable experiences are built on the desire to be taken care of. If you’ve spent any time in philanthropy, you already know this is not just a restaurant principle. It’s a fundraising principle. By adapting three principles from this idea of unreasonable hospitality, fundraisers and nonprofit leaders can build durable general-operating revenue and a sustainable pipeline.


