Estate Planning Video Library for Donor Engagement

How to Use These Videos Effectively

Start with one of the opening videos. They’re designed to create urgency—the kind that moves a donor from “someday” to “let’s talk.” Then work through the series. Each video reinforces the last.

One video won’t change donor behavior. Consistent exposure will. Use these regularly—in emails, on your website, at events, and in follow-ups. Donors need to encounter the message multiple times before they act. That’s not theory. That’s how planned giving works.

Start With These Four Emotional Triggers

These four videos open the conversation by tapping into what donors actually fear: dying without a plan, government interference, unprotected families, and the chaos left behind. Start here. Then let the series do the rest.

• What Happens If You Don’t Have a Will
• If You Don’t Make a Will, the Government Will
• What Happens to Your Kids if You Die Without a Will
• The Mess You Leave Behind Without a Will

From there, the full series moves donors from concern to clarity to action—covering family, legacy, planning tools, and real donor stories in a deliberate sequence.