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Philanthropy Today

Philanthropy is changing—fast. Policy shifts, economic pressure, evolving donor expectations, and new technologies are reshaping how nonprofits operate. Philanthropy Today delivers clear analysis, relevant trends, and straight talk to help you stay ahead. No fluff. No panic. Just what’s happening now—and what it means for your mission.

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Money flowing into the government

Transfer of Wealth? Or Transfer of Power.

Charitable giving hit a record $617 billion — and almost everyone read it wrong. Bequests, barely a tenth of all giving, drove a third of the growth, powered by a handful of estates and a market that inflated them. This isn’t generosity spreading. It’s wealth concentrating. The money is moving into a few institutions that keep getting stronger, while the corner nonprofit gets crowded out. A wealth transfer, yes — but mostly a power transfer.

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Yellow "Tax Form 990" sticky note on a keyboard, illustrating how nonprofits can use Form 990 as a marketing tool

Good News: The IRS Joined Your Marketing Team

The IRS made your Form 990 public — and donors, advisors, and watchdogs are reading it. So why settle for a dull tax form? CPA Andrew Gray lays out three ways nonprofits can turn the 990 into a marketing asset: know your audience, treat the first pages like a brochure, and file a clean, accurate return that builds trust.

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Thoughtful donor at home considering whether to leave a bequest to a charity

Is Your Charity Actually Ready for Your Bequest?

You’ve given to this cause for years. Now you’re weighing something far larger — a bequest from your estate. But a planned gift isn’t simply a bigger check, and a charity that can ask for one isn’t always built to receive it. Before you sign, learn the questions that reveal whether your charity is genuinely ready for your legacy — or merely ready to request it.

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Older and younger woman sharing coffee and warm conversation — the consistent relationships behind strong donor retention

Tools Have Done Their Job. Now We Must Do Ours.

Modern tools have solved access, cost, and complexity — yet donor retention stays low and giving stays episodic. The limiting factor is no longer capability; it’s consistency. Over twelve months, one zero-staff nonprofit reinvested the time tools saved into relationships, reaching 98% donor retention and 81% recurring giving on a $10,000 budget. The deeper lesson reaches all the way to planned giving: tools enable the work, but only people build trust.

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A wooden signpost indicating the paths to consistency, patience and discipline.

The Missing Discipline in Today’s Wealth Transfer

Thoughtful, measured estate planning takes discipline and a plan. The intentional transfer of values begins with establishing a family narrative and helps to create a lasting family legacy. When families define their “why” and articulate a shared mission, they connect generations to a deeper purpose that extends beyond wealth preservation.

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Red carpet with velvet rope barriers symbolizing donor exclusivity and major gift fundraising concentration

The Sector Is Concentrating Its Way Into Fragility

The FEP just reported the strongest giving growth in five years. The sector exhaled. I didn’t. Revenue is up because a smaller group of major donors gave more. The donor base shrank again. Concentrated revenue is brittle revenue. The money is concentrated at the top. The mission lives in the many. That gap is the work.

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A "Sorry We're Closed" sign hanging on the glass doors of a shuttered institution.

Hampshire Is Closing. The Press Wrote a Eulogy. Here’s the Autopsy.

Twenty-one articles about Hampshire College’s closure. Not one uses the words “planned giving” or “endowment.” The press wrote a eulogy. Here is the autopsy: a board that shrank a $40 million endowment during the longest bull market in history, ate the principal at 9 percent draws, and never built the bequest pipeline that would have made any of this survivable.

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