Philanthropy Today

We’re thrilled to share that Patrick O’Donnell will be taking the helm of GIVING magazine as executive editor, and will also serve as editorial director for GIVING’s sister site, Philanthropy.org. Patrick is a writer, editor and author who brings more than 30 years of experience to the table. He’s been working with the PlannedGiving.com brand for almost a decade, specializing in storytelling, attention-grabbing appeal letters, and planned giving content.

DAFs are where generosity goes to nap. With over $160 billion sitting idle, donor advised funds are the polite face of philanthropic procrastination—wrapped in tax breaks, moral applause, and just enough paperwork to feel productive. Whether you’re funding climate activism, the NRA, or a dog yoga retreat in Boulder, DAFs let you delay real giving while looking like a hero. This satirical exposé unpacks how DAFs function as legal laundromats, helping donors stall while nonprofits wait… and wait. And wait.

The real wealth gap isn’t money—it’s mindset. Most fundraisers think too small, failing to grasp the scale their donors operate on. A million seconds is 11 days; a billion is 32 years. That’s not clever—it’s clarity. A $1.2M net worth worries about healthcare; a $500M net worth builds dynasties. If you approach them the same way, you’ve already lost. Legacy giving isn’t just for the elite—it’s your greatest untapped asset. Stop thinking small. Your mission deserves better.

As donor expectations evolve, today’s philanthropists are seeking more from their financial advisors—beyond tax advice. They want strategic, values-aligned giving plans that include family, legacy, and impact. With over $84 trillion expected to transfer across generations by 2045, advisors who understand charitable tools like planned giving and donor-advised funds are well-positioned for growth. Learn how integrating philanthropy into your financial planning services isn’t just good ethics—it’s smart business.

A donor uses a third-party platform on your website to add you to their will. You get a notification. The platform gets the data, the communication channel, and the relationship. When that donor has a question six months later, they call the platform — not you. This is a Platform-Owned Relationship, and it means the most valuable donors in your pipeline belong to a vendor, not your organization.

Most nonprofits track how many legacy society members they add. Almost none track how many they lose — not to death, but to neglect. Donors who quietly update their estate plans and remove you. No notification, no warning, no exit form. And the platforms counting your bequest “intentions”? They’re not measuring retention either. They’re measuring sign-ups. That’s not a pipeline — it’s a wish list. Your legacy society isn’t growing. It’s leaking.

Nonprofit giving has declined by $65 billion since 2021, a staggering number influenced by multiple factors. Economic challenges like inflation and market volatility contribute, but there’s also a deeper crisis of confidence among major donors. Some feel that nonprofits, especially in higher education, no longer align with their values, leading to hesitation in giving. Additionally, the rise of presentism—judging historical figures by today’s standards—has led institutions to remove donor names from buildings, further eroding trust.