Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Oct 2002.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
56 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
12 people listed on the 990; $96K paid to officers and key staff.
Eric Knox’s $135K as Holla Founder & Executive is at the 56th percentile of top reported officer pay among 1842 $1–10M recreation & sports nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 1 named individual · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2021 | FY2020 |
|---|---|---|---|---|---|
| Eric Knox | $134,723 | $120,653 | $96,188 | $87,083 | $80,000 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aNo
Programs and updates
Helps young people grow by focusing on their individual strengths and development.
Questions for Holla
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Holla is a culturally responsive, grassroots mentoring organization that provides campus mentorship at schools, and 1:1 mentoring with students in 1ST-12TH grades, as well as enrichment events and activities for mentors and mentees. Holla also runs holla hoops- basketball programming for middle school aged girls.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2023 990, line by line.
Download 990
| Line | Start FY23 | End FY23 |
|---|---|---|
| Cash and savingsLn 1–2 | $544K | $497K |
| Total assetsLn 16 | $544K | $497K |
| LiabilitiesLn 26 | $0 | $0 |
| Net assetsLn 32 | $544K | $497K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $3K | $3K | ||
| Pay of current officers, directors and key staffLn 5 | $114K | $57K | $57K | |
| Other salaries and wagesLn 7 | $487K | $248K | $132K | $106K |
| Other employee benefitsLn 9 | $76K | $39K | $21K | $17K |
| Payroll taxesLn 10 | $61K | $31K | $17K | $13K |
| Other fees for servicesLn 11g | $50K | $7K | $14K | $28K |
| Advertising and promotionLn 12 | $10K | $10K | ||
| Office expensesLn 13 | $12K | $4K | $9K | |
| TravelLn 17 | $3K | $3K | ||
| Conferences, conventions and meetingsLn 19 | $2K | $2K | ||
| InsuranceLn 23 | $4K | $4K | ||
| Other expenses (24a–d)Ln 24 | $135K | $135K | ||
| All other expensesLn 24e | $33K | $25K | $98 | $9K |
| Total functional expensesLn 25 | $991K | $554K | $254K | $183K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest | $1.4M | $1.5M | −$45K | $354K | 990 PDF |
| FY2024 | $1.3M | $1.4M | −$98K | $399K | 990 PDF |
| FY2023 Viewing | $943K | $991K | −$47K | $497K | 990 PDF |
| FY2022 | Not on file | ||||
| FY2021 | $897K | $693K | $204K | $625K | 990 PDF |
| FY2020 | $899K | $522K | $377K | $416K | 990 PDF |
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Schedules filed Part IV
See the full FY2023 990 (6 parts)
Part I · Summary $943,471 revenue, 12 lines filed
Part VI · Governance 11 of 12 board members independent, 3 to look at
Part VIII · Statement of revenue $943,471 across 7 lines filed
Part IX · Statement of functional expenses $990,643 across 13 lines filed
Part X · Balance sheet $496,899 assets, 6 lines filed
Part XI · Reconciliation of net assets $496,899 net assets at year end
Form 990 e-file (XML) FY2023 from the IRS · Classification, formation year and address from the IRS Business Master File
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