Hello Creative EIN 92-1597810

Hello Creative FY2023 filing

EIN  92-1597810 Religious organization South Jordan, UT Founded 2023
Form 990 (PDF)
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Size
$100K–1M
What they do
Creates videos fostering interfaith dialogue and understanding through respectful conversations about faith.
Leadership
Jeffrey McCullough · President & · $118K
Money in and out
$168K revenue, $128K expenses
Bottom line
75% program efficiency

Creates videos fostering interfaith dialogue and understanding through respectful conversations about faith. For fiscal year 2023 it reported $168K in revenue, $128K in expenses, and $40K in net assets.Pt I

Where the money goes · FY2023
Total revenue
$168K
Pt VIII · Ln 12
Total expenses
$128K
Pt IX · Ln 25
Net assets
$40K
Pt X · Ln 32
Revenue less expenses (Pt I · Ln 19): $40K
Where spending went · Part IX cols B–D
Program services $0.75 Management & general $0.25
Program efficiency
75%
of spending reaches programs
Operating runway
3.7mo
months of highly liquid reserves at operating expense rate
Surplus margin
+24%
revenue over expenses, this year

Summary of the Filing

Part I · fiscal year 2023 · Form 990
Revenue
$168K
FY2023
Expenses
$128K
FY2023
Total assets
$40K
FY2023
Total liabilities
$0
FY2023
Total revenue
$168K
Pt VIII · Ln 12
Total expenses
$128K
Pt IX · Ln 25
Net assets
$40K
Pt X · Ln 32
Revenue less expensesPt I · Ln 19$40K
Total assetsPt X · Ln 16$40K
Program-expense ratioPt IX · col B75%
Voting members of governing bodyPt I · Ln 35
Independent voting membersPt I · Ln 45
Mission & Programs · Part III

Where the work happens

1 program service account for $96K of program spending, described in the organization's own filed words · FY2023.
01

The organization established a youtube channel on which it shares its video productions promoting religious tolerance and curiosity; the organization's channel has nearly 60k subscribers and over 70 published video productions.

$96Kprogram expense

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Identity & Classification

Form 990 Header · IRS Business Master File
Legal nameHdr · item CHello Creative
EINHdr · item D92-1597810
Principal addressHdr · item CSouth Jordan, UT
WebsiteHdr · item Jhellocreative.life
Year of formationHdr · item L2023
State of legal domicileHdr · item MUT
Exempt statusHdr · item I501(c)(3) · active
NTEE classificationIRS BMFReligion (X80)
Ruling yearIRS BMFApr 2023

Governance & Policies

Part VI
Voting members of the governing bodyPt VI · Ln 1a5
Independent voting membersPt VI · Ln 1b5
Conflict-of-interest policyPt VI · Ln 12aYes
Whistleblower policyPt VI · Ln 13No
Document retention policyPt VI · Ln 14No
CEO/top-official compensation independently reviewedPt VI · Ln 15aNo
Family or business relationships among officers/directorsPt VI · Ln 2Yes

Officers, Directors & Key Employees

Part VII, Section A · reportable compensation
$118,000Pt VII · Sec A
Director
$0Pt VII · Sec A
Secretary &
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
Treasurer
$0Pt VII · Sec A

Jeffrey McCullough’s $70K as President & is at the 71st percentile of top reported officer pay among 2136 $100K–1M religion nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 1 named individual · Part VII

NameFY2024FY2023
Jeffrey McCullough$70,000$118,000

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Statement of Revenue

Part VIII
Contributions & grants$135K · 80%
Program service revenue$32K · 19%
Contributions & grants80%$135K
Program service revenue19%$32K
Investment income$674
Total revenueLn 12$168K

Statement of Functional Expenses

Part IX · allocated across program, management, and fundraising
Allocation · columns B–D
Program services $0.75 Management & general $0.25
Program services75%$96K
Management & general25%$32K
Total functional expensesLn 25$128K

Balance Sheet

Part X · end of year
CashLn 1$39K
Total assetsLn 16$40K
Total liabilitiesLn 26$0
Total net assetsLn 32$40K
Months of cash on handcomputed3.7

Financial Metrics

Form 990 · FY2023 · each ratio shown with the dollars behind it
Liquidity & Payout
Operating runway
Highly liquid reserves $39K · Operating expenses/yr $128K
3.7 months
Where the money goes
Program services
Program services $96K · Total expenses $128K
75%
Management & General
Management & general $32K · Total expenses $128K
25%
Fundraising
Fundraising $0 · Total expenses $128K
0%
Cost to raise $1
Fundraising expense $0 · Solicited contributions $135K
Solicited contributions below reporting floor
Where the money comes from
Contribution dependence
Contributions & grants $135K · Total revenue $168K
80%
Government reliance
Government grants — · Total revenue $168K
Earned-income share
Program service revenue $32K · Total revenue $168K
19%
Investment reliance
Investment income $674 · Total revenue $168K
0%
Program self-sufficiency
Program service revenue $32K · Total expenses $128K
25%
Growth & trend
Revenue growth (YoY)
This year $168K · Prior year —
No prior year on file
Net-asset trend (YoY)
End of year $40K · Beginning of year —
Beginning net assets not meaningfully positive — showing dollar change
Balance sheet
Surplus Margin
Revenue $168K · Expenses $128K
+24%
Liabilities-to-Assets
Total liabilities — · Total assets $40K
Net-asset ratio
Net assets $40K · Total assets $40K
100%
Marketable Investment Share
Publicly traded securities (Pt X, ln 11) — · Other securities (Pt X, ln 12) — · Total assets (Pt X, ln 16) $40K
Excludes program-related investments (Pt X, ln 13)
People & payroll
Highest Reported Total Compensation
Individual Jeffrey McCullough · Reported title PRESIDENT & · Highest reported compensation $118K · Total expenses $128K
92%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) $124K · Total expenses $128K
97%
Peer comparison

Same NTEE category, revenue band, and state where available. Descriptive — not a grade.

MetricThis orgPeer medianPercentile
Program ratio 75%
Overhead ratio 25%
Fundraising cost ratio 0%
Accounting fee ratio 0%

Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.

Grants

Schedule I · funders on record
Grants received · FY2024
Total grants receivedfrom 3 funders$43K
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Filings & Schedule Manifest

Part IV
III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
FY2025 (Latest)$126K revenue · ⤓ 990 PDF
FY2024$131K revenue · ⤓ 990 PDF
FY2023$168K revenue · viewing · ⤓ 990 PDF

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Sources

Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2023IRS
Classification, formation year, addressIRS Business Master File
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