The organization is a video production ministry that aims to create interfaith engagement between different religious groups by providing digital media content and communication platforms designed to foster spiritually educational and religiously inspiring exchanges that demonstrate what IT can look like when people are willing to engage in important conversations about faith with curiosity and kindness. The organization's mission is to fight criticism with curiosity in the context of religious and social tolerance and to demonstrate charity and dignity while exploring various religious beliefs.

501(c)(3) charity; gifts are tax-deductible.
75¢ of each $1 spent went to programs.
$118K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2023 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
2 of 3
filings with a surplus
Average surplus $9K a year · 7% of revenue · last 3 filings
Fine: a surplus in 2 of the last 3 filings.
Pt I · Ln 19 · 3 filings
Spent on programs
75%
of spending
Looks good: 75% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$118K
to officers and key staff · 92% of spending
Concern: pay to officers and key staff is 92% of spending; over 30%.
Pt VII · Sec A
4 mo
of spending, in cash
Looks good: 3.7 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
3
named funders · $43K
Looks good: 3 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$0
0% of total assets
Looks good: liabilities are 0% of assets; 50% or less.
Pt X · Ln 26
Independent board members
5
of 5 voting members
Looks good: 5 of 5 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$168K
Spent
$128K
To programs
75%
Net assets
$40K
By yearFY2023–FY2025
Revenue
$168K
FY2023
Tap a bar for its year
Revenue by fiscal year
FY2023$168K
FY2024$131K
FY2025$126K
Expenses
$128K
FY2023
Tap a bar for its year
Expenses by fiscal year
FY2023$128K
FY2024$149K
FY2025$119K
Net assets
$40K
FY2023
Tap a bar for its year
Net assets by fiscal year
FY2023$40K
FY2024$26K
FY2025$32K

From the FY2023 Form 990 · see the original

Give Claim
You’re viewing the FY2023 filing — not the latest on file. See the latest (FY2025) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Apr 2023.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

75 cents of each dollar spent went to programs.

Program services 75% · $96K Management & general 25% · $32K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

Something off? Claim to add context

Who runs it and what they're paid

6 people listed on the 990; $118K paid to officers and key staff.

Part VII, Section A · reportable compensation
$118,000Pt VII · Sec A
Director
$0Pt VII · Sec A
Secretary &
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
Treasurer
$0Pt VII · Sec A

Jeffrey McCullough’s $70K as President & is at the 71st percentile of top reported officer pay among 2133 $100K–1M religion nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 1 named individual · Part VII

NameFY2024FY2023
Jeffrey McCullough$70,000$118,000

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Hello Creative executive salaries →

On this list? Claim this org

Something off? Claim to add context

Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2Yes
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Creates videos fostering interfaith dialogue and understanding through respectful conversations about faith.

Questions for Hello Creative

Tap to ask. Hello Creative sees how many people are interested.

Your first name shows with your question. Hello Creative answers here, for everyone.

Provided by the organization

Know this org? Add your story

1 program · $96K · in their own filed words · FY2023
01

The organization established a youtube channel on which it shares its video productions promoting religious tolerance and curiosity; the organization's channel has nearly 60k subscribers and over 70 published video productions.

$96Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
Total grants receivedfrom 3 funders$43K
See all 3 funders →

By the numbers

The FY2023 990, line by line.

1The main four
Money inPt VIII
$168K
Ln 12
Gifts and grantsLn 1h$135K
Fees for servicesLn 2g$32K
Investment incomeLn 3$674
Money outPt IX
$128K
Ln 25
Programscol B$96K
Managementcol C$32K
Owns and owesPt X
$40K
net assets · Ln 32
Cash and savingsLn 1–2$39K
Total assetsLn 16$40K
LiabilitiesLn 26$0
PeoplePt VI, VII
6
listed · VII A
PaidVII A1
Voting boardVI 1a5
IndependentVI 1b5
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$135K
Fees for servicesLn 2g$32K
Investment incomeLn 3$674
Total revenueLn 12$168K
Assets in detailPt X, end of year
CashLn 1$5K
SavingsLn 2$35K
Cash and savings togetherLn 1–2$39K
Land, buildings, equipmentLn 10c$343
Total assetsLn 16$40K
LiabilitiesLn 26$0
Net assetsLn 32$40K
OperationsPt I, VI
EmployeesI 50
VolunteersI 65
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY23End FY23
Cash and savingsLn 1–2$39K
Land, buildings, equipmentLn 10c$343
Total assetsLn 16$0$40K
LiabilitiesLn 26$0$0
Net assetsLn 32$0$40K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$118K$88K$30K
Payroll taxesLn 10$6K$5K$2K
Accounting feesLn 11c$187$140$47
Office expensesLn 13$2K$2K$141
TravelLn 17$351$263$88
Depreciation, depletion and amortizationLn 22$2K$2K
Total functional expensesLn 25$128K$96K$32K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest $126K$119K$6K$32K 990 PDF
FY2024 $131K$149K−$18K$26K 990 PDF
FY2023 Viewing $168K$128K$40K$40K 990 PDF

More to add? Claim this org

Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2023 990 (6 parts)
Part I · Summary $167,927 revenue, 12 lines filed
I-8 Contributions and grants$134,805
I-9 Program service revenue$32,448
I-10 Investment income$674
I-11 Other revenue$0
I-12 Total revenue$167,927
I-13 Grants and similar amounts paid$0
I-14 Benefits paid to members$0
I-15 Salaries and benefits$124,120
I-16a Professional fundraising fees$0
I-17 Other expenses$4,088
I-18 Total expenses$128,208
I-19 Revenue less expenses$39,719
Part VI · Governance 5 of 5 board members independent, 4 to look at
VI-1a Voting members of the governing body5
VI-1b Independent voting members5
VI-2 Family or business relationship among officers or directorsYes
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-15a Process for setting top official's payNo
VI-12a Written conflict of interest policyYes
Part VIII · Statement of revenue $167,927 across 5 lines filed
VIII-1f All other contributions, gifts and grants$134,805
VIII-1h Total contributions, gifts and grants$134,805
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $32,448$32,448
VIII-3 Investment incomeRelated to mission $674$674
VIII-12 Total revenueRelated to mission $33,122$167,927
Part IX · Statement of functional expenses $128,208 across 6 lines filed
IX-5 Pay of current officers, directors and key staffPrograms $88,000 · Management $30,000$118,000
IX-10 Payroll taxesPrograms $4,590 · Management $1,530$6,120
IX-11c Accounting feesPrograms $140 · Management $47$187
IX-13 Office expensesPrograms $1,607 · Management $141$1,748
IX-17 TravelPrograms $263 · Management $88$351
IX-22 Depreciation, depletion and amortizationPrograms $1,802$1,802
IX-25 Total functional expensesPrograms $96,402 · Management $31,806 · Fundraising $0$128,208
Part X · Balance sheet $39,719 assets, 8 lines filed
X-1 Cash, non-interest-bearing$4,702
X-2 Savings and temporary cash investments$34,674
X-10c Land, buildings and equipment, net$343
X-16 Total assetsStart of year $0$39,719
X-26 Total liabilitiesStart of year $0$0
X-27 Net assets without donor restrictions$39,719
X-32 Total net assets or fund balancesStart of year $0$39,719
X-33 Total liabilities and net assetsStart of year $0$39,719
Part XI · Reconciliation of net assets $39,719 net assets at year end
XI-1 Total revenue$167,927
XI-2 Total expenses$128,208
XI-3 Revenue less expenses$39,719
XI-10 Net assets at end of year$39,719

Form 990 e-file (XML) FY2023 from the IRS · Classification, formation year and address from the IRS Business Master File

Similar organizations you could support · Compare with another nonprofit

Names, privacy, and removal requests More

The names, titles, and compensation shown on this page are reproduced from IRS Form 990 filings, which are public records.

Philanthropy.org does not alter the content of those filings. All information appears exactly as reported by the filing organization for the tax year shown.

We publish only information contained in the public IRS filing — and less than the filing contains. Our profile pages do not display street addresses, telephone numbers, personal email addresses, or other personal contact information, even where the filing includes them.

Many people share the same name. A name shown on this page reflects only what one organization reported in one IRS filing for one tax year. It should not be interpreted as identifying any other individual with the same or a similar name.

If you are no longer affiliated with the organization, your name will generally stop appearing in future IRS filings once the organization no longer reports you. Pages for tax years in which you were reported remain published because those filings remain part of the public record.

Philanthropy.org does not alter or remove IRS filing records. Removing a page from this website would not remove the underlying IRS filing, which remains publicly available from the IRS and other publishers of the same information.

If you believe the IRS filing itself is inaccurate, corrections must be made by the filing organization or the IRS directly.

Your org? Add context

Made it to the end? Claim this org

All figures are derived from public IRS Form 990 filings and are presented without evaluation of any organization. philanthropy.org does not rate, score, or rank organizations, including the pay comparisons above.