Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Apr 2011.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
79 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
13 people listed on the 990; $84K paid to officers and key staff.
Rosa Pulido Gonzalez’s $84K as Executive Director is at the 59th percentile of top reported officer pay among 1709 $100K–1M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 2 named individuals · Part VII
| Name | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|
| Rosa Pulido Gonzalez | $83,932 | $67,400 | — | — | — |
| Linda Haglund | — | $12,934 | $63,519 | $58,044 | $57,557 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Enriches and strengthens the downtown experience for communities.
Questions for Wenatchee Downtown Association
Your first name shows with your question. Wenatchee Downtown Association answers here, for everyone.
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Coordinate, develop and administer promotion, design and economic enhancement activities for the central business district.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2024 990, line by line.
Download 990
| Line | Start FY24 | End FY24 |
|---|---|---|
| Cash and savingsLn 1–2 | $393K | $483K |
| Land, buildings, equipmentLn 10c | $7K | $7K |
| Total assetsLn 16 | $401K | $490K |
| LiabilitiesLn 26 | $728 | $0 |
| Net assetsLn 32 | $400K | $490K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Pay of current officers, directors and key staffLn 5 | $84K | $76K | $8K | |
| Other salaries and wagesLn 7 | $41K | $41K | ||
| Payroll taxesLn 10 | $12K | $11K | $1K | |
| Accounting feesLn 11c | $5K | $5K | ||
| Advertising and promotionLn 12 | $11K | $11K | ||
| Office expensesLn 13 | $5K | $5K | $515 | |
| OccupancyLn 16 | $11K | $11K | ||
| Conferences, conventions and meetingsLn 19 | $4K | $4K | ||
| InsuranceLn 23 | $2K | $2K | ||
| Other expenses (24a–d)Ln 24 | $137K | $100K | $38K | |
| All other expensesLn 24e | $824 | $824 | ||
| Total functional expensesLn 25 | $313K | $247K | $66K | $0 |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2024 Latest ViewingFiled with the IRS Nov 17, 2025 | $403K | $313K | $90K | $490K | 990 PDF |
| FY2023Filed with the IRS Nov 13, 2024 | $293K | $254K | $38K | $400K | 990 PDF |
| FY2022Filed with the IRS Nov 15, 2023 | $343K | $226K | $117K | $362K | 990 PDF |
| FY2021Filed with the IRS Nov 14, 2022 | $281K | $169K | $111K | $245K | 990 PDF |
| FY2020Filed with the IRS Nov 12, 2021 | $169K | $169K | −$220 | $133K | 990 PDF |
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Schedules filed Part IV
See the full FY2024 990 (6 parts)
Part I · Summary $402,652 revenue, 12 lines filed
Part VI · Governance 12 of 12 board members independent, no flags
Part VIII · Statement of revenue $402,652 across 6 lines filed
Part IX · Statement of functional expenses $312,587 across 11 lines filed
Part X · Balance sheet $490,034 assets, 8 lines filed
Part XI · Reconciliation of net assets $490,034 net assets at year end
Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File
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