Bay Org EIN 90-0401015

Bay Org

EIN  90-0401015 Public charity (501(c)(3)) San Francisco, CA Founded 2008
Form 990 (PDF) Compare with another nonprofit →
Verified accurate 8/15/26 · see original filing: IRS
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Size
$1–10M
What they do
Protects, restores, and inspires conservation of the San Francisco Bay watershed, from Sierra to sea.
Leadership
George Jacob · President & CEO · $259K
Money in and out
$8.0M revenue, $9.3M expenses
Bottom line
82% program efficiency

Protects, restores, and inspires conservation of the San Francisco Bay watershed, from Sierra to sea. For fiscal year 2024 it reported $8.0M in revenue, $9.3M in expenses, and $-6.7M in net assets.Pt I

Where the money goes · FY2024
Total revenue
$8.0M
Pt VIII · Ln 12
Total expenses
$9.3M
Pt IX · Ln 25
Net assets
$-6.7M
Pt X · Ln 32
Revenue less expenses (Pt I · Ln 19): −$1.2M
Where spending went · Part IX cols B–D
Program services $0.82 Management & general $0.14 Fundraising $0.03
Program efficiency
82%
of spending reaches programs▲ +5% vs prior filing year
Operating runway
0.3mo
months of highly liquid reserves at operating expense rate▼ -25% vs prior filing year
Surplus margin
-15%
revenue over expenses, this year▲ +29% vs prior filing year

Summary of the Filing

Part I · fiscal year 2024 · Form 990
Revenue
$8.0M
FY2024▼ -14%
Expenses
$9.3M
FY2024▼ -18%
Total assets
$3.5M
FY2024▼ -22%
Total liabilities
$10.2M
FY2024▲ +3%
Total revenue
$8.0M
Pt VIII · Ln 12
Total expenses
$9.3M
Pt IX · Ln 25
Net assets
$-6.7M
Pt X · Ln 32
Revenue less expensesPt I · Ln 19−$1.2M
Total assetsPt X · Ln 16$3.5M
Program-expense ratioPt IX · col B82%
Voting members of governing bodyPt I · Ln 36
Independent voting membersPt I · Ln 46
Mission & Programs · Part III

Where the work happens

3 program services account for $7.6M of program spending, described in the organization's own filed words · FY2024.
01

Program #1

EXHIBITSBAY.ORG, which operates the aquarium of the bay. It is the only smithsonian affiliated aquarium in the state of california. It provides approximately 500,000 visitors each year with experiences that educate and inspire conservation of the san francisco bay and its watershed. It is open to the public 364 days a year.

$6.9Mprogram expense
02

Program #2

EDUCATIONBAY.ORG provides a variety of education programs from school groups, youth groups, families, scout troops, and visitors of all ages. Education programs are on the aquarium of the bay premises, at schools, at the sea lion center located at pier 39, and at the ecocenter at heron's head park.

$426Kprogram expense
03

Program #3

Field conservationthe san francisco bay has been altered drastically from the pristine estuary that existed in the 1800s. Hundreds of miles of earthen dikes built around the bay's salt marshes served their connection to its tidewaters. The diked marshes were drained and converted to agricultural lands.

$332Kprogram expense

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Identity & Classification

Form 990 Header · IRS Business Master File
Legal nameHdr · item CBay Org
EINHdr · item D90-0401015
Principal addressHdr · item CSan Francisco, CA
WebsiteHdr · item Jwww.bayecotarium.org
Year of formationHdr · item L2008
State of legal domicileHdr · item MCA
Exempt statusHdr · item I501(c)(3) · active
NTEE classificationIRS BMFArts & Culture (A560)
Ruling yearIRS BMFApr 2009

Governance & Policies

Part VI
Voting members of the governing bodyPt VI · Ln 1a6
Independent voting membersPt VI · Ln 1b6
Conflict-of-interest policyPt VI · Ln 12aYes
Whistleblower policyPt VI · Ln 13No
Document retention policyPt VI · Ln 14No
CEO/top-official compensation independently reviewedPt VI · Ln 15aYes
Family or business relationships among officers/directorsPt VI · Ln 2No

Officers, Directors & Key Employees

Part VII, Section A · reportable compensation
President & CEO
$259,035Pt VII · Sec A
General Manager
$132,428Pt VII · Sec A
Director of Facilities
$131,861Pt VII · Sec A
Executive Admin
$115,091Pt VII · Sec A
Controller
$106,356Pt VII · Sec A
Director of Animal Care
$103,614Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Chair (start 01/24)
$0Pt VII · Sec A

George Jacob’s $259K as President & CEO is at the 94th percentile of top reported officer pay among 3916 $1–10M arts & culture nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 8 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
George Jacob$259,035$390,188$364,035$311,700
George Jocob$328,401
Paul Nakamoto$144,907$156,439$139,390$123,422
Teppei Tokura$106,356$139,830$145,087
Christopher Low$131,861$141,394$145,044$123,913$123,590
Jazmin Cariola$132,428$135,100$110,296
Gary Bobker$128,630
Vicki De Witt$115,091

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Statement of Revenue

Part VIII
Program service revenue$6.4M · 80%
Contributions & grants$1.3M · 17%
Other revenue$277K · 3%
Program service revenue80%$6.4M
Contributions & grants17%$1.3M
Other revenue3%$277K
Investment income$32
Total revenueLn 12$8.0M

Statement of Functional Expenses

Part IX · allocated across program, management, and fundraising
Allocation · columns B–D
Program services $0.82 Management & general $0.14 Fundraising $0.03
Program services82%$7.6M
Management & general14%$1.3M
Fundraising3%$313K
Total functional expensesLn 25$9.3M

Balance Sheet

Part X · end of year
CashLn 1$230K
Total assetsLn 16$3.5M
Total liabilitiesLn 26$10.2M
Total net assetsLn 32$-6.7M
Months of cash on handcomputed0.3

Financial Metrics

Form 990 · FY2024 · each ratio shown with the dollars behind it
Liquidity & Payout
Operating runway
Highly liquid reserves $230K · Operating expenses (Pt IX) $9.3M · Less non-cash grants $3K · Cash operating expenses/yr $9.3M
0.3 months
Where the money goes
Program services
Program services $7.6M · Total expenses $9.3M
82%
Management & General
Management & general $1.3M · Total expenses $9.3M
14%
Fundraising
Fundraising $313K · Total expenses $9.3M
3%
Cost to raise $1
Fundraising expense (3-yr avg) $642K · Solicited contributions (3-yr avg) $844K
$0.76 to raise $1 (3-yr avg)
Where the money comes from
Contribution dependence
Contributions & grants $1.3M · Total revenue $8.0M
17%
Government reliance
Government grants — · Total revenue $8.0M
Earned-income share
Program service revenue $6.4M · Total revenue $8.0M
80%
Investment reliance
Investment income $32 · Total revenue $8.0M
0%
Program self-sufficiency
Program service revenue $6.4M · Total expenses $9.3M
69%
Growth & trend
Revenue growth (YoY)
This year $8.0M · Prior year $9.3M
-14%
Revenue CAGR
FY2020 $2.9M · FY2024 $8.0M
+29%
Net-asset trend (YoY)
End of year $-6.7M · Beginning of year —
Beginning net assets not meaningfully positive — showing dollar change
Balance sheet
Surplus Margin
Revenue $8.0M · Expenses $9.3M
-15%
Liabilities-to-Assets
Total liabilities — · Total assets $3.5M
Net-asset ratio
Net assets $-6.7M · Total assets $3.5M
-193%
Marketable Investment Share
Publicly traded securities (Pt X, ln 11) — · Other securities (Pt X, ln 12) — · Total assets (Pt X, ln 16) $3.5M
Excludes program-related investments (Pt X, ln 13)
People & payroll
Highest Reported Total Compensation
Individual George Jacob · Reported title PRESIDENT & CEO · Highest reported compensation $259K · Total expenses $9.3M
3%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) $4.7M · Total expenses $9.3M
50%
Peer comparison

Same NTEE category, revenue band, and state where available. Descriptive — not a grade.

MetricThis orgPeer medianPercentile
Program ratio 82%
Overhead ratio 14%
Fundraising cost ratio 23%
Revenue growth -14%
Legal fee ratio 3%
Accounting fee ratio 0%

Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.

Grants

Schedule I · funders on record
Grants received · FY2024
Total grants receivedfrom 1 funder$250K

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Filings & Schedule Manifest

Part IV
III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
FY2024 (Latest)$8.0M revenue · viewing · ⤓ 990 PDF
FY2023$9.3M revenue · ⤓ 990 PDF
FY2022$10.0M revenue · ⤓ 990 PDF
FY2021$9.3M revenue · ⤓ 990 PDF
FY2020$2.9M revenue · ⤓ 990 PDF

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Sources

Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2024IRS
Classification, formation year, addressIRS Business Master File
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