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That Flower Feeling Foundation FY2023 filing

Not tax-deductible

San Marcos, CA501(c)(6)Since 2022Community Development EIN 88-3012264Revenue $167K in FY2023

On file with the IRSthatflowerfeeling.org310 S Twin Oaks Valley Rd 107-380, 92078-4387 · San Marcos, CATax-exempt since Apr 2023

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To create significant floral industry marketing efforts designed to push fresh flowers into a new consumer category.

501(c)(6) business league; gifts are not tax-deductible as charitable contributions.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78

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FY2023 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(6)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
Worth a look: the IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
4 of 4
filings with a surplus
Average surplus $274K a year · 58% of revenue · last 4 filings
Looks good: a surplus in 4 of the last 4 filings.
Pt I · Ln 19 · 4 filings
Cash reserves
1609 mo
of spending, in cash
Looks good: 1608.6 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $20K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$0
0% of total assets
Looks good: liabilities are 0% of assets; 50% or less.
Pt X · Ln 26
Independent board members
13
of 13 voting members
Looks good: 13 of 13 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$167K
+32% vs prior year
Spent
$4K
Net assets
$622K
By yearFY2022–FY2025
Revenue
$167K
FY2023▲ +32%
Tap a bar for its year
Revenue by fiscal year
FY2022$126K
FY2023$167K
FY2024$815K
FY2025$789K
Expenses
$4K
FY2023▼ -8%
Tap a bar for its year
Expenses by fiscal year
FY2022$4K
FY2023$4K
FY2024$233K
FY2025$562K
Net assets
$622K
FY2023▲ +411%
Tap a bar for its year
Net assets by fiscal year
FY2022$122K
FY2023$622K
FY2024$1.2M
FY2025$1.4M

From the FY2023 Form 990 · figures checked against the IRS filing · see the original

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You’re viewing the FY2023 filing — not the latest on file. See the latest (FY2025) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Apr 2023.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Who runs it and what they're paid

16 people listed on the 990.

Part VII, Section A · reportable compensation
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
Ben Dobbe
Director
$0Pt VII · Sec A
Pat Dahlson
Director
$0Pt VII · Sec A
Marc Robinson
Secretary/Treasurer
$0Pt VII · Sec A
$0Pt VII · Sec A
See That Flower Feeling Foundation executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Promotes fresh cut flowers nationwide to boost the floral industry.

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Provided by the organization

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1 program · in their own filed words · FY2023
01

Formalizing and disseminating free marketing materials to further the organization's purpose of supporting the national floriculture industry through national marketing strategies intended to promote the use and enjoyment of fresh cut flowers by americans in their everyday lives.

Pt IX · col B

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2025
The Colombian Flower Council INCFY2025$20K
Total grants receivedfrom 1 funder$20K

By the numbers

The FY2023 990, line by line.

Download 990
from philanthropy.org
1The main four
Money inPt VIII
$167K
Ln 12
Gifts and grantsLn 1h$167K
Money outPt IX
$4K
Ln 25
Owns and owesPt X
$622K
net assets · Ln 32
Cash and savingsLn 1–2$539K
Total assetsLn 16$622K
LiabilitiesLn 26$0
PeoplePt VI, VII
16
listed · VII A
PaidVII A0
Voting boardVI 1a13
IndependentVI 1b13
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$167K
Total revenueLn 12$167K
Assets in detailPt X, end of year
CashLn 1$539K
Cash and savings togetherLn 1–2$539K
Total assetsLn 16$622K
LiabilitiesLn 26$0
Net assetsLn 32$622K
OperationsPt I, VI
EmployeesI 50
VolunteersI 615
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aNo
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY23End FY23
Cash and savingsLn 1–2$420K$539K
Total assetsLn 16$462K$622K
LiabilitiesLn 26$2K$0
Net assetsLn 32$459K$622K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Advertising and promotionLn 12$2K
Other expenses (24a–d)Ln 24$2K
Total functional expensesLn 25$4K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest $789K$562K$227K$1.4M 990 PDF
FY2024 $815K$233K$582K$1.2M 990 PDF
FY2023 Viewing $167K$4K$163K$622K 990 PDF
FY2022 $126K$4K$122K$122K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2023 990 (6 parts)
Part I · Summary $166,906 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $688,689$166,906
I-9 Program service revenuePrior year $0$0
I-10 Investment incomePrior year $0$0
I-11 Other revenuePrior year $0$0
I-12 Total revenuePrior year $688,689$166,906
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $0$0
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $351,131$4,021
I-18 Total expensesPrior year $351,131$4,021
I-19 Revenue less expensesPrior year $337,558$162,885
Part VI · Governance 13 of 13 board members independent, 3 to look at
VI-1a Voting members of the governing body13
VI-1b Independent voting members13
VI-12a Written conflict of interest policyNo
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-2 Family or business relationship among officers or directorsNo
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $166,906 across 3 lines filed
VIII-1f All other contributions, gifts and grants$166,906
VIII-1h Total contributions, gifts and grants$166,906
VIII-12 Total revenueRelated to mission $0 · Unrelated business $0 · Excluded from tax $0$166,906
Part IX · Statement of functional expenses $4,021 across 2 lines filed
IX-12 Advertising and promotion$1,874
IX-24 Other expenses (24a–d)$2,147
IX-25 Total functional expenses$4,021
Part X · Balance sheet $622,350 assets, 7 lines filed
X-1 Cash, non-interest-bearingStart of year $420,284$539,017
X-4 Accounts receivableStart of year $41,667$83,333
X-16 Total assetsStart of year $461,951$622,350
X-17 Accounts payable and accrued expensesStart of year $2,486$0
X-26 Total liabilitiesStart of year $2,486$0
X-32 Total net assets or fund balancesStart of year $459,465$622,350
X-33 Total liabilities and net assetsStart of year $461,951$622,350
Part XI · Reconciliation of net assets $622,350 net assets at year end
XI-1 Total revenue$166,906
XI-2 Total expenses$4,021
XI-3 Revenue less expenses$162,885
XI-4 Net assets at start of year$459,465
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$622,350

Form 990 e-file (XML) FY2023 from the IRS · Classification, formation year and address from the IRS Business Master File

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