P U R E Excellence

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Inclusive child care coach

501(c)(3) charity; gifts are tax-deductible.
99¢ of each $1 spent went to programs.
$115K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
4 of 4
filings with a surplus
Average surplus $7K a year · 3% of revenue · last 4 filings
Looks good: a surplus in 4 of the last 4 filings.
Pt I · Ln 19 · 4 filings
Spent on programs
99%
of spending
Looks good: 99% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$115K
to officers and key staff · 21% of spending
Worth a look: pay to officers and key staff is 21% of spending; over 20%.
Pt VII · Sec A
<1 mo
of spending, in cash
Concern: 0.4 months of spending in cash; under 2 weeks.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $549K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$746
3% of total assets
Looks good: liabilities are 3% of assets; 50% or less.
Pt X · Ln 26
Independent board members
3
of 3 voting members
Looks good: 3 of 3 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$564K
+40% vs prior year
Spent
$553K
To programs
99%
Net assets
$28K
By yearFY2022–FY2025
Revenue
$564K
FY2025▲ +40%
Tap a bar for its year
Revenue by fiscal year
FY2022$0
FY2023$165K
FY2024$403K
FY2025$564K
Expenses
$553K
FY2025▲ +41%
Tap a bar for its year
Expenses by fiscal year
FY2022$0
FY2023$158K
FY2024$393K
FY2025$553K
Net assets
$28K
FY2025▲ +66%
Tap a bar for its year
Net assets by fiscal year
FY2022$0
FY2023$7K
FY2024$17K
FY2025$28K

From the FY2025 Form 990 · see the original

990 PDF Claim

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Apr 2022.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

99 cents of each dollar spent went to programs.

Program services 99% · $545K Management & general 1% · $8K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

Something off? Claim to add context

Who runs it and what they're paid

4 people listed on the 990; $115K paid to officers and key staff.

Part VII, Section A · reportable compensation
Executive Director
$114,850Pt VII · Sec A
$0Pt VII · Sec A
President
$0Pt VII · Sec A
Secretary
$0Pt VII · Sec A

Waynette Taylor’s $115K as Executive Director is at the 91st percentile of top reported officer pay among 2168 $100K–1M human services nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

See P U R E Excellence executive salaries →

Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

P U R E Excellence is a human services nonprofit based in Concord, NC.

Questions for P U R E Excellence

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1 program · $545K · in their own filed words · FY2025
01

Inclusive child are coach

$545Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
Total grants receivedfrom 1 funder$549K

By the numbers

The FY2025 990, line by line.

1The main four
Money inPt VIII
$564K
Ln 12
Gifts and grantsLn 1h$564K
Money outPt IX
$553K
Ln 25
Programscol B$545K
Managementcol C$8K
Owns and owesPt X
$28K
net assets · Ln 32
Cash and savingsLn 1–2$19K
Total assetsLn 16$29K
LiabilitiesLn 26$746
PeoplePt VI, VII
4
listed · VII A
PaidVII A1
Voting boardVI 1a3
IndependentVI 1b3
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$564K
Government grantsLn 1e$5K
Total revenueLn 12$564K
Assets in detailPt X, end of year
CashLn 1$19K
Cash and savings togetherLn 1–2$19K
Land, buildings, equipmentLn 10c$4K
Total assetsLn 16$29K
LiabilitiesLn 26$746
Net assetsLn 32$28K
OperationsPt I, VI
EmployeesI 53
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aNo
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$11K$19K
Land, buildings, equipmentLn 10c$6K$4K
Total assetsLn 16$18K$29K
LiabilitiesLn 26$620$746
Net assetsLn 32$17K$28K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$115K$115K
Other salaries and wagesLn 7$221K$221K
Payroll taxesLn 10$15K$15K
Other fees for servicesLn 11g$4K$3K$846
Advertising and promotionLn 12$175$175
Office expensesLn 13$19K$19K$432
OccupancyLn 16$12K$12K
TravelLn 17$8K$8K
InterestLn 20$255$255
Depreciation, depletion and amortizationLn 22$1K$1K
InsuranceLn 23$13K$13K$52
Other expenses (24a–d)Ln 24$126K$121K$5K
All other expensesLn 24e$18K$18K$74
Total functional expensesLn 25$553K$545K$8K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest ViewingFiled with the IRS Apr 8, 2026 $564K$553K$11K$28K 990 PDF
FY2024Filed with the IRS May 20, 2025 $403K$393K$10K$17K 990 PDF
FY2023Filed with the IRS Jan 17, 2025 $165K$158K$7K$7K 990 PDF
FY2022Filed with the IRS Jan 15, 2025 $0$0$0$0 990 PDF

Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2025 990 (6 parts)
Part I · Summary $563,981 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $394,215$563,981
I-9 Program service revenuePrior year $8,496$0
I-10 Investment income$0
I-11 Other revenue$0
I-12 Total revenuePrior year $402,711$563,981
I-13 Grants and similar amounts paid$0
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $258,389$350,968
I-16a Professional fundraising fees$0
I-17 Other expensesPrior year $134,457$201,763
I-18 Total expensesPrior year $392,846$552,731
I-19 Revenue less expensesPrior year $9,865$11,250
Part VI · Governance 3 of 3 board members independent, 4 to look at
VI-1a Voting members of the governing body3
VI-1b Independent voting members3
VI-12a Written conflict of interest policyNo
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
Part VIII · Statement of revenue $563,981 across 5 lines filed
VIII-1e Government grants$5,000
VIII-1f All other contributions, gifts and grants$558,981
VIII-1h Total contributions, gifts and grants$563,981
VIII-8 Net income from fundraising events$0
VIII-12 Total revenueRelated to mission $0 · Unrelated business $0 · Excluded from tax $0$563,981
Part IX · Statement of functional expenses $552,731 across 13 lines filed
IX-5 Pay of current officers, directors and key staffPrograms $114,850$114,850
IX-7 Other salaries and wagesPrograms $221,444$221,444
IX-10 Payroll taxesPrograms $14,674$14,674
IX-11g Other fees for servicesPrograms $3,393 · Management $846$4,239
IX-12 Advertising and promotionPrograms $175$175
IX-13 Office expensesPrograms $18,634 · Management $432$19,066
IX-16 OccupancyPrograms $11,572$11,572
IX-17 TravelPrograms $7,988$7,988
IX-20 InterestManagement $255$255
IX-22 Depreciation, depletion and amortizationManagement $1,336$1,336
IX-23 InsurancePrograms $13,323 · Management $52$13,375
IX-24 Other expenses (24a–d)Programs $120,721 · Management $5,173$125,894
IX-24e All other expensesPrograms $17,789 · Management $74$17,863
IX-25 Total functional expensesPrograms $544,563 · Management $8,168 · Fundraising $0$552,731
Part X · Balance sheet $29,155 assets, 11 lines filed
X-1 Cash, non-interest-bearingStart of year $11,469$18,859
X-4 Accounts receivableStart of year $510$1,323
X-9 Prepaid expenses and deferred charges$4,509
X-10c Land, buildings and equipment, netStart of year $5,800$4,464
X-16 Total assetsStart of year $17,779$29,155
X-17 Accounts payable and accrued expenses$126
X-24 Unsecured notes and loans payableStart of year $620$620
X-26 Total liabilitiesStart of year $620$746
X-27 Net assets without donor restrictionsStart of year $17,159$28,409
X-32 Total net assets or fund balancesStart of year $17,159$28,409
X-33 Total liabilities and net assetsStart of year $17,779$29,155
Part XI · Reconciliation of net assets $28,409 net assets at year end
XI-1 Total revenue$563,981
XI-2 Total expenses$552,731
XI-3 Revenue less expenses$11,250
XI-4 Net assets at start of year$17,159
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$28,409

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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