Majority Rising NC

Not tax-deductible

Cary, NC501(c)(4)Public & Societal Benefit EIN 87-4783603Revenue $4.8M in FY2024

On file with the IRSmajorityrisingnc.orgPo Box 4174, 27519-4174 · Cary, NCTax-exempt since Dec 2023

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Advocate for public policies that bring prosperity and opportunity to all North Carolinians.

501(c)(4) social-welfare organization; gifts are not tax-deductible as charitable contributions.
96¢ of each $1 spent went to programs.
Run by 10 volunteers.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

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FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(4)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
Worth a look: the IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
2 of 3
filings with a surplus
Average surplus $156K a year · 5% of revenue · last 3 filings
Fine: a surplus in 2 of the last 3 filings.
Pt I · Ln 19 · 3 filings
Spent on programs
96%
of spending
Looks good: 96% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$90K
to officers and key staff · 2% of spending
Looks good: pay to officers and key staff is 2% of spending; 15% or less.
Pt VII · Sec A
1 mo
of spending, in cash
Fine: 1.0 months of spending in cash; 1 to 3.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $50K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$8K
2% of total assets
Looks good: liabilities are 2% of assets; 50% or less.
Pt X · Ln 26
Independent board members
6
of 6 voting members
Looks good: 6 of 6 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$4.8M
+221% vs prior year
Spent
$5.4M
To programs
96%
Net assets
$468K
By yearFY2022–FY2024
Revenue
$4.8M
FY2024▲ +221%
Tap a bar for its year
Revenue by fiscal year
FY2022$2.8M
FY2023$1.5M
FY2024$4.8M
Expenses
$5.4M
FY2024▲ ×11
Tap a bar for its year
Expenses by fiscal year
FY2022$2.7M
FY2023$491K
FY2024$5.4M
Net assets
$468K
FY2024▼ -55%
Tap a bar for its year
Net assets by fiscal year
FY2022$51K
FY2023$1.0M
FY2024$468K

From the FY2024 Form 990 · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Dec 2023.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

96 cents of each dollar spent went to programs.

Program services 96% · $5.1M Management & general 2% · $109K Fundraising 2% · $120K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

7 people listed on the 990; $90K paid to officers and key staff.

Part VII, Section A · reportable compensation
Executive Dir.
$90,000Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Treasurer
$0Pt VII · Sec A
Board Chair
$0Pt VII · Sec A
Board Secretary
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A

Ian Shannon’s $90K as Executive Dir. is at the 18th percentile of top reported officer pay among 731 $1–10M public & societal benefit nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 1 named individual · Part VII

NameFY2024FY2023FY2022
Ian Shannon$90,000$103,292$112,904

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Majority Rising NC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Advocates for policies creating prosperity and opportunity for all North Carolinians.

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Provided by the organization

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3 programs · $5.0M · in their own filed words · FY2024
01

Issue Advocacy

MRNC communicated with over 1 million North Carolinians to promote awareness around key public policy issues. These issue advocacy campaigns informed North Carolinians across the state about state government.

$4.2Mprogram expense
02

Research and Surveys

MRNC conducted our annual statewide survey to look at how North Carolinians were perceiving various public policy issues. From those findings, 12 focus groups were held at various intervals throughout the year to dig deeper and further refine MRNC's understanding of North Carolinians.

$719Kprogram expense
03

Support to Ally Organizations

MRNC continued to make general support grants to ally organizations. In 2024, MRNC made four grants to four organizations that aligned with our organization's mission.

$115Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2025
Total grants receivedfrom 1 funder$50K
Grants paid · 6 grants · $170K · 2023–2024
Fair Future NCNC · FY2024$35,000
Community News CenterDC · FY2024$15,000
Families United for NC ValuesFY2023$35,000
Democracy Project IINC · FY2023$20,000

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$4.8M
Ln 12
Gifts and grantsLn 1h$4.8M
Money outPt IX
$5.4M
Ln 25
Programscol B$5.1M
Managementcol C$109K
Fundraisingcol D$120K
Owns and owesPt X
$468K
net assets · Ln 32
Cash and savingsLn 1–2$446K
Total assetsLn 16$476K
LiabilitiesLn 26$8K
PeoplePt VI, VII
7
listed · VII A
PaidVII A1
Voting boardVI 1a6
IndependentVI 1b6
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$4.8M
Noncash giftsLn 1g$2K
Gains on assetsLn 7$0
Total revenueLn 12$4.8M
Assets in detailPt X, end of year
CashLn 1$446K
SavingsLn 2$0
Cash and savings togetherLn 1–2$446K
InvestmentsLn 11–13$0
Land, buildings, equipmentLn 10c$0
Other assetsLn 15$2K
Total assetsLn 16$476K
LiabilitiesLn 26$8K
Net assetsLn 32$468K
OperationsPt I, VI
EmployeesI 50
VolunteersI 610
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$792K$446K
InvestmentsLn 11–13$0
Land, buildings, equipmentLn 10c$0
Total assetsLn 16$1.1M$476K
LiabilitiesLn 26$57K$8K
Net assetsLn 32$1.0M$468K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$115K$115K
Grants to domestic individualsLn 2$0
Grants and assistance to foreign recipientsLn 3$0
Benefits paid to or for membersLn 4$0
Pay of current officers, directors and key staffLn 5$101K$60K$10K$30K
Pay of disqualified personsLn 6$0
Other salaries and wagesLn 7$86K$64K$17K$4K
Pension plan contributionsLn 8$0
Other employee benefitsLn 9$13K$10K$2K$1K
Payroll taxesLn 10$19K$13K$3K$3K
Management feesLn 11a$0
Legal feesLn 11b$35K$35K
Accounting feesLn 11c$29K$29K
Lobbying feesLn 11d$0
Professional fundraising feesLn 11e$76K$76K
Investment management feesLn 11f$0
Other fees for servicesLn 11g$2.4M$2.4M$407$359
Advertising and promotionLn 12$1.3M$1.3M
Office expensesLn 13$1.1M$1.1M$3K$81
Information technologyLn 14$6K$4K$1K$1K
RoyaltiesLn 15$0
OccupancyLn 16$0
TravelLn 17$3K$2K$174$241
Travel and entertainment for public officialsLn 18$0
Conferences, conventions and meetingsLn 19$66K$63K$749$2K
InterestLn 20$0
Payments to affiliatesLn 21$0
Depreciation, depletion and amortizationLn 22$2K$1K$243$216
InsuranceLn 23$7K$7K
Other expenses (24a–d)Ln 24$720$566$82$72
All other expensesLn 24e$0
Total functional expensesLn 25$5.4M$5.1M$109K$120K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest Viewing $4.8M$5.4M−$581K$468K 990 PDF
FY2023 $1.5M$491K$998K$1.0M 990 PDF
FY2022 $2.8M$2.7M$51K$51K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2024 990 (6 parts)
Part I · Summary $4,774,825 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $1,489,100$4,774,825
I-9 Program service revenue$0
I-10 Investment income$0
I-11 Other revenue$0
I-12 Total revenuePrior year $1,489,100$4,774,825
I-13 Grants and similar amounts paidPrior year $55,000$115,000
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $129,320$219,097
I-16a Professional fundraising feesPrior year $38,871$76,500
I-17 Other expensesPrior year $267,622$4,945,436
I-18 Total expensesPrior year $490,813$5,356,033
I-19 Revenue less expensesPrior year $998,287−$581,208
Part VI · Governance 6 of 6 board members independent, 3 to look at
VI-1a Voting members of the governing body6
VI-1b Independent voting members6
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
Part VIII · Statement of revenue $4,774,825 across 9 lines filed
VIII-1f All other contributions, gifts and grants$4,774,825
VIII-1g Noncash contributions (included above)$1,670
VIII-1h Total contributions, gifts and grants$4,774,825
VIII-3 Investment income$0
VIII-5 Royalties$0
VIII-6 Net rental income or loss$0
VIII-7 Net gain or loss on sales of assets$0
VIII-8 Net income from fundraising events$0
VIII-12 Total revenue$4,774,825
Part IX · Statement of functional expenses $5,356,033 across 31 lines filed
IX-1 Grants to domestic organizationsPrograms $115,000$115,000
IX-2 Grants to domestic individuals$0
IX-3 Grants and assistance to foreign recipients$0
IX-4 Benefits paid to or for members$0
IX-5 Pay of current officers, directors and key staffPrograms $60,393 · Management $10,065 · Fundraising $30,196$100,654
IX-6 Pay of disqualified persons$0
IX-7 Other salaries and wagesPrograms $64,500 · Management $17,201 · Fundraising $4,300$86,001
IX-8 Pension plan contributions$0
IX-9 Other employee benefitsPrograms $9,616 · Management $2,390 · Fundraising $1,398$13,404
IX-10 Payroll taxesPrograms $12,800 · Management $2,822 · Fundraising $3,416$19,038
IX-11a Management fees$0
IX-11b Legal feesManagement $34,543$34,543
IX-11c Accounting feesManagement $29,243$29,243
IX-11d Lobbying fees$0
IX-11e Professional fundraising feesFundraising $76,500$76,500
IX-11f Investment management fees$0
IX-11g Other fees for servicesPrograms $2,365,521 · Management $407 · Fundraising $359$2,366,287
IX-12 Advertising and promotionPrograms $1,309,937$1,309,937
IX-13 Office expensesPrograms $1,118,834 · Management $3,032 · Fundraising $81$1,121,947
IX-14 Information technologyPrograms $3,950 · Management $1,031 · Fundraising $1,019$6,000
IX-15 Royalties$0
IX-16 Occupancy$0
IX-17 TravelPrograms $2,325 · Management $174 · Fundraising $241$2,740
IX-18 Travel and entertainment for public officials$0
IX-19 Conferences, conventions and meetingsPrograms $63,166 · Management $749 · Fundraising $1,721$65,636
IX-20 Interest$0
IX-21 Payments to affiliates$0
IX-22 Depreciation, depletion and amortizationPrograms $1,041 · Management $243 · Fundraising $216$1,500
IX-23 InsuranceManagement $6,883$6,883
IX-24 Other expenses (24a–d)Programs $566 · Management $82 · Fundraising $72$720
IX-24e All other expenses$0
IX-25 Total functional expensesPrograms $5,127,649 · Management $108,865 · Fundraising $119,519$5,356,033
Part X · Balance sheet $476,035 assets, 18 lines filed
X-1 Cash, non-interest-bearingStart of year $791,578$446,178
X-2 Savings and temporary cash investments$0
X-3 Pledges and grants receivableStart of year $290,000$0
X-4 Accounts receivable$0
X-8 Inventories for sale or use$0
X-9 Prepaid expenses and deferred chargesStart of year $16,579$23,257
X-10c Land, buildings and equipment, net$0
X-11 Publicly traded securities$0
X-12 Other securities$0
X-13 Program-related investments$0
X-14 Intangible assetsStart of year $6,000$4,500
X-15 Other assetsStart of year $2,100$2,100
X-16 Total assetsStart of year $1,106,257$476,035
X-17 Accounts payable and accrued expensesStart of year $57,055$8,041
X-26 Total liabilitiesStart of year $57,055$8,041
X-27 Net assets without donor restrictionsStart of year $769,202$467,994
X-32 Total net assets or fund balancesStart of year $1,049,202$467,994
X-33 Total liabilities and net assetsStart of year $1,106,257$476,035
Part XI · Reconciliation of net assets $467,994 net assets at year end
XI-1 Total revenue$4,774,825
XI-2 Total expenses$5,356,033
XI-3 Revenue less expenses−$581,208
XI-4 Net assets at start of year$1,049,202
XI-10 Net assets at end of year$467,994

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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