Project Unloaded INC

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Project Unloaded INC. (organization) is a non-profit corporation organized to prevent gun violence in all its forms by educating, engaging, and empowering teens through cultural campaigns and community partnerships that share a simple message: guns make US less safe.Project Unloaded sits at the intersection of public health, youth engagement, social marketing and culture. Through large-scale, data-backed social media campaigns, original research, teen-facing local programs, and inspiring youth leaders, we combine young people's love of social media with a gun violence prevention message that can reduce gun use and save lives.

Form 990 Part I, line 1, FY2025. The organization’s own words, as filed with the IRS. Find it at the IRS (EIN 87-4212016) · Dispute this line
501(c)(3) charity; gifts are tax-deductible.
77¢ of each $1 spent went to programs.
Run by 9 volunteers and 10 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
The IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
The latest return is for FY2025, 1 tax year back.
IRS e-file · Filing history
Surplus or deficit
1 of 2
filings with a surplus
Average surplus $984K a year · 39% of revenue · last 2 filings
A surplus in 1 of the last 2 filings.
Pt I · Ln 19 · 2 filings
Spent on programs
77%
of spending
77% of spending went to programs.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$433K
to officers and key staff · 22% of spending
Pay to officers and key staff is 22% of spending.
Part VII, Section A
10.2 mo
of spending, in cash
10.2 months of spending in cash.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
14
named funders · $1.8M
14 funders name it on their filings.
Funders’ Sch. I, 990-PF
Liabilities
$8K
0.4% of total assets
Liabilities are 0.4% of assets.
Pt X · Ln 26
Independent board members
9
of 10 voting members
9 of 10 voting members are independent.
Pt VI · Ln 1a–1b
Revenue
$1.2M
-68% vs prior year
Spent
$1.9M
To programs
77%
Net assets
$2.0M
By yearFY2024–FY2025
Revenue
$1.2M
FY2025▼ -68%
Tap a bar for its year
Revenue by fiscal year
FY2024$3.8M
FY2025$1.2M
Expenses
$1.9M
FY2025▲ +72%
Tap a bar for its year
Expenses by fiscal year
FY2024$1.1M
FY2025$1.9M
Net assets
$2.0M
FY2025▼ -26%
Tap a bar for its year
Net assets by fiscal year
FY2024$2.7M
FY2025$2.0M

From the FY2025 Form 990 · see the original

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Nov 2022.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

77 cents of each dollar spent went to programs.

Program services 77% · $1.5M Management & general 11% · $205K Fundraising 12% · $232K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

Something off? Claim to add context

Who runs it and what they're paid

11 people listed on the 990; $433K paid to officers and key staff (Part VII, Section A).

Part VII, Section A · reportable compensation
President
$231,469Pt VII · Sec A
Director of Marketing & Co
$201,386Pt VII · Sec A
Board Chair
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A

Nina Vinik’s $231K as President is at the 92nd percentile of top reported officer pay among 433 $1–10M public safety & disaster nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2025FY2024
Nina Vinik$231,469$139,819
Ann Taylor Maxwell$201,386$118,235

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Project Unloaded INC executive salaries →

Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Educates youth about gun violence risks, empowering them to make safer choices.

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3 programs · $1.3M · in their own filed words · FY2025
01

Our campaigns leverage the power of social media and gen z to reach american teens with a message that sticks. Whether it's through a post on their favorite social media platform or a message via trusted gaming or lifestyle influencers, we reach young people at scale with the information they need to make informed, independent choices…

Form 990 Part III, line 4, FY2025. The organization’s own words, as filed with the IRS. Find it at the IRS (EIN 87-4212016) · Dispute this line
$812Kprogram expense
02

Young people are at the heart of everything we do at project unloaded. Our teen and young adult leaders are the creative engines behind our social media campaigns, reaching their peers with the life-saving message that guns make us less safe. Project unloaded is proudly supported by two teams of young people.

Form 990 Part III, line 4, FY2025. The organization’s own words, as filed with the IRS. Find it at the IRS (EIN 87-4212016) · Dispute this line
$238Kprogram expense
03

Through our community partner program, project unloaded works with teen-facing organizations to empower young people with the facts on why they're safer unarmed and to train teens on how to use social media to spread that message to their peers.

Form 990 Part III, line 4, FY2025. The organization’s own words, as filed with the IRS. Find it at the IRS (EIN 87-4212016) · Dispute this line
$234Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
See all 14 funders →

By the numbers

The FY2025 990, line by line.

1The main four
Money inPt VIII
$1.2M
Ln 12
Gifts and grantsLn 1h$1.2M
Fees for servicesLn 2g$8K
Money outPt IX
$1.9M
Ln 25
Programscol B$1.5M
Managementcol C$205K
Fundraisingcol D$232K
Owns and owesPt X
$2.0M
net assets · Ln 32
Cash and savingsLn 1–2$1.6M
Total assetsLn 16$2.0M
LiabilitiesLn 26$8K
PeoplePt VI, VII
11
listed · VII A
PaidVII A2
Voting boardVI 1a10
IndependentVI 1b9
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$1.2M
Fees for servicesLn 2g$8K
Total revenueLn 12$1.2M
Assets in detailPt X, end of year
CashLn 1$1.6M
Cash and savings togetherLn 1–2$1.6M
Pledges and grants receivableLn 3$360K
Prepaid expenses and deferred chargesLn 9$4K
Total assetsLn 16$2.0M
LiabilitiesLn 26$8K
Net assetsLn 32$2.0M
OperationsPt I, VI
EmployeesI 510
VolunteersI 69
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$1.8M$1.6M
Total assetsLn 16$2.7M$2.0M
LiabilitiesLn 26$25K$8K
Net assetsLn 32$2.7M$2.0M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of officers and key staff (Part IX, line 5)Ln 5$247K$180K$12K$54K
Other salaries and wagesLn 7$559K$417K$51K$90K
Pension plan contributionsLn 8$32K$25K$2K$5K
Other employee benefitsLn 9$62K$50K$2K$10K
Payroll taxesLn 10$59K$44K$5K$10K
Legal feesLn 11b$3K$3K
Accounting feesLn 11c$62K$62K
Other fees for servicesLn 11g$405K$328K$31K$46K
Advertising and promotionLn 12$380K$379K$1K
Office expensesLn 13$5K$76$4K$1K
Information technologyLn 14$21K$16K$5K
TravelLn 17$21K$15K$5K$1K
Conferences, conventions and meetingsLn 19$45K$34K$2K$9K
InsuranceLn 23$8K$8K
Other expenses (24a–d)Ln 24$21K$21K
Total functional expensesLn 25$1.9M$1.5M$205K$232K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest ViewingFiled with the IRS Aug 26, 2026 $1.2M$1.9M−$701K$2.0M 990 PDF
FY2024Filed with the IRS Nov 5, 2025 $3.8M$1.1M$2.7M$2.7M 990 PDF

Schedules filed Part IV

A · Public support B · Donors D · Assets and endowments J · Pay O · Explanations
See the full FY2025 990
Part I · Summary $1,229,439 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $3,790,583$1,221,232
I-9 Program service revenuePrior year $0$8,207
I-10 Investment incomePrior year $0$0
I-11 Other revenuePrior year $0$0
I-12 Total revenuePrior year $3,790,583$1,229,439
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $528,315$958,269
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $593,162$972,306
I-18 Total expensesPrior year $1,121,477$1,930,575
I-19 Revenue less expensesPrior year $2,669,106−$701,136
Part VI · Governance 9 of 10 board members independent, 1 to look at
VI-1a Voting members of the governing body10
VI-1b Independent voting members9
VI-14 Document retention and destruction policyNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $1,229,439 across 4 lines filed
VIII-1f All other contributions, gifts and grants$1,221,232
VIII-1h Total contributions, gifts and grants$1,221,232
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $8,207$8,207
VIII-12 Total revenueRelated to mission $8,207 · Unrelated business $0 · Excluded from tax $0$1,229,439
Part IX · Statement of functional expenses $1,930,575 across 15 lines filed
IX-5 Pay of officers and key staff (Part IX, line 5)Programs $180,362 · Management $12,025 · Fundraising $54,260$246,647
IX-7 Other salaries and wagesPrograms $417,431 · Management $51,155 · Fundraising $90,207$558,793
IX-8 Pension plan contributionsPrograms $24,624 · Management $1,936 · Fundraising $5,413$31,973
IX-9 Other employee benefitsPrograms $49,862 · Management $2,050 · Fundraising $9,726$61,638
IX-10 Payroll taxesPrograms $44,346 · Management $4,608 · Fundraising $10,264$59,218
IX-11b Legal feesManagement $3,478$3,478
IX-11c Accounting feesManagement $62,285$62,285
IX-11g Other fees for servicesPrograms $327,672 · Management $30,532 · Fundraising $46,500$404,704
IX-12 Advertising and promotionPrograms $378,656 · Management $1,496$380,152
IX-13 Office expensesPrograms $76 · Management $3,979 · Fundraising $1,182$5,237
IX-14 Information technologyManagement $16,420 · Fundraising $4,611$21,031
IX-17 TravelPrograms $14,765 · Management $5,221 · Fundraising $1,025$21,011
IX-19 Conferences, conventions and meetingsPrograms $34,428 · Management $1,733 · Fundraising $8,824$44,985
IX-23 InsuranceManagement $8,392$8,392
IX-24 Other expenses (24a–d)Programs $21,031$21,031
IX-25 Total functional expensesPrograms $1,493,253 · Management $205,310 · Fundraising $232,012$1,930,575
Part X · Balance sheet $2,005,896 assets, 10 lines filed
X-1 Cash, non-interest-bearingStart of year $1,783,998$1,642,294
X-3 Pledges and grants receivableStart of year $930,986$359,710
X-9 Prepaid expenses and deferred chargesStart of year $9,472$3,892
X-16 Total assetsStart of year $2,724,456$2,005,896
X-17 Accounts payable and accrued expensesStart of year $25,473$8,049
X-26 Total liabilitiesStart of year $25,473$8,049
X-27 Net assets without donor restrictionsStart of year $1,767,165$1,638,137
X-28 Net assets with donor restrictionsStart of year $931,818$359,710
X-32 Total net assets or fund balancesStart of year $2,698,983$1,997,847
X-33 Total liabilities and net assetsStart of year $2,724,456$2,005,896
Part XI · Reconciliation of net assets $1,997,847 net assets at year end
XI-1 Total revenue$1,229,439
XI-2 Total expenses$1,930,575
XI-3 Revenue less expenses−$701,136
XI-4 Net assets at start of year$2,698,983
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$1,997,847

Form 990 e-file FY2025 from the IRS (about our sources) · Classification, formation year and address from the IRS Business Master File

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