The Now foundations purpose is to increase cultural awarness, exposure and access for underrepresented people, communties and businesses

501(c)(3) charity; gifts are tax-deductible.
100¢ of each $1 spent went to programs.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
2 of 2
filings with a surplus
Average surplus $331K a year · 53% of revenue · last 2 filings
Looks good: a surplus in 2 of the last 2 filings.
Pt I · Ln 19 · 2 filings
Spent on programs
100%
of spending
Looks good: 100% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
16 mo
of spending, in cash
Looks good: 15.8 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
2
named funders · $36K
Fine: 2 funders name it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$0
0% of total assets
Looks good: liabilities are 0% of assets; 50% or less.
Pt X · Ln 26
Independent board members
0
of 3 voting members
Concern: none of 3 voting members are independent.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$781K
+70% vs prior year
Spent
$504K
To programs
100%
Net assets
$663K
By yearFY2023–FY2024
Revenue
$781K
FY2024▲ +70%
Tap a bar for its year
Revenue by fiscal year
FY2023$461K
FY2024$781K
Expenses
$504K
FY2024▲ +571%
Tap a bar for its year
Expenses by fiscal year
FY2023$75K
FY2024$504K
Net assets
$663K
FY2024▲ +72%
Tap a bar for its year
Net assets by fiscal year
FY2023$386K
FY2024$663K

From the FY2024 Form 990 · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Oct 2021.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

100 cents of each dollar spent went to programs.

Program services 100% · $504K

Form 990 Part IX, line 25. Every line is in By the numbers.

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Who runs it and what they're paid

3 people listed on the 990.

Part VII, Section A · reportable compensation
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
See Now Foundation executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Increases cultural awareness, exposure, and access for underrepresented people, communities, and businesses.

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Provided by the organization

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1 program · $504K · in their own filed words · FY2024
01

The now foundations purpose is to increase cultural awareness, exposure and access for people, communities and businesses

$504Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2025
Total grants receivedfrom 2 funders$36K

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$781K
Ln 12
Gifts and grantsLn 1h$781K
Money outPt IX
$504K
Ln 25
Programscol B$504K
Owns and owesPt X
$663K
net assets · Ln 32
Cash and savingsLn 1–2$663K
Total assetsLn 16$663K
LiabilitiesLn 26$0
PeoplePt VI, VII
3
listed · VII A
PaidVII A0
Voting boardVI 1a3
IndependentVI 1b0
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$781K
Government grantsLn 1e$684K
Noncash giftsLn 1g$0
Fundraising eventsLn 1c$0
Total revenueLn 12$781K
Assets in detailPt X, end of year
CashLn 1$663K
Cash and savings togetherLn 1–2$663K
InvestmentsLn 11–13$0
Other assetsLn 15$0
Total assetsLn 16$663K
LiabilitiesLn 26$0
Net assetsLn 32$663K
OperationsPt I, VI
EmployeesI 50
VolunteersI 60
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aNo
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$386K$663K
InvestmentsLn 11–13$0$0
Total assetsLn 16$386K$663K
LiabilitiesLn 26$0$0
Net assetsLn 32$386K$663K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$0$0
Management feesLn 11a$23K$23K
Accounting feesLn 11c$2K$2K
Other fees for servicesLn 11g$0$0
Advertising and promotionLn 12$44K$44K
Office expensesLn 13$14K$14K
OccupancyLn 16$6K$6K
TravelLn 17$12K$12K
Other expenses (24a–d)Ln 24$402K$402K$0$0
All other expensesLn 24e$0$0
Total functional expensesLn 25$504K$504K$0$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest Viewing $781K$504K$277K$663K 990 PDF
FY2023 $461K$75K$386K$386K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2024 990 (6 parts)
Part I · Summary $781,306 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $460,680$781,306
I-9 Program service revenuePrior year $0$0
I-10 Investment incomePrior year $0$0
I-11 Other revenuePrior year $0$0
I-12 Total revenuePrior year $460,680$781,306
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $0$0
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $75,077$503,988
I-18 Total expensesPrior year $75,077$503,988
I-19 Revenue less expensesPrior year $385,603$277,318
Part VI · Governance 0 of 3 board members independent, 4 to look at
VI-1a Voting members of the governing body3
VI-1b Independent voting members0
VI-12a Written conflict of interest policyNo
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
Part VIII · Statement of revenue $781,306 across 9 lines filed
VIII-1a Federated campaigns$0
VIII-1b Membership dues$0
VIII-1c Fundraising events$0
VIII-1d Related organizations$0
VIII-1e Government grants$684,000
VIII-1f All other contributions, gifts and grants$97,306
VIII-1g Noncash contributions (included above)$0
VIII-1h Total contributions, gifts and grants$781,306
VIII-12 Total revenueRelated to mission $0 · Unrelated business $0 · Excluded from tax $0$781,306
Part IX · Statement of functional expenses $503,988 across 10 lines filed
IX-5 Pay of current officers, directors and key staffManagement $0$0
IX-11a Management feesPrograms $22,840$22,840
IX-11c Accounting feesPrograms $2,417$2,417
IX-11g Other fees for servicesManagement $0$0
IX-12 Advertising and promotionPrograms $43,730$43,730
IX-13 Office expensesPrograms $13,813$13,813
IX-16 OccupancyPrograms $6,271$6,271
IX-17 TravelPrograms $12,452$12,452
IX-24 Other expenses (24a–d)Programs $402,465 · Management $0 · Fundraising $0$402,465
IX-24e All other expensesPrograms $0$0
IX-25 Total functional expensesPrograms $503,988 · Management $0 · Fundraising $0$503,988
Part X · Balance sheet $662,921 assets, 21 lines filed
X-1 Cash, non-interest-bearingStart of year $385,603$662,921
X-3 Pledges and grants receivableStart of year $0$0
X-4 Accounts receivableStart of year $0$0
X-8 Inventories for sale or useStart of year $0$0
X-9 Prepaid expenses and deferred chargesStart of year $0$0
X-11 Publicly traded securitiesStart of year $0$0
X-12 Other securitiesStart of year $0$0
X-13 Program-related investmentsStart of year $0$0
X-14 Intangible assetsStart of year $0$0
X-15 Other assetsStart of year $0$0
X-16 Total assetsStart of year $385,603$662,921
X-17 Accounts payable and accrued expensesStart of year $0$0
X-18 Grants payableStart of year $0$0
X-19 Deferred revenueStart of year $0$0
X-20 Tax-exempt bond liabilitiesStart of year $0$0
X-24 Unsecured notes and loans payableStart of year $0$0
X-26 Total liabilitiesStart of year $0$0
X-27 Net assets without donor restrictionsStart of year $385,603$662,921
X-28 Net assets with donor restrictionsStart of year $0$0
X-32 Total net assets or fund balancesStart of year $385,603$662,921
X-33 Total liabilities and net assetsStart of year $385,603$662,921
Part XI · Reconciliation of net assets $662,921 net assets at year end
XI-1 Total revenue$781,306
XI-2 Total expenses$503,988
XI-3 Revenue less expenses$277,318
XI-4 Net assets at start of year$385,603
XI-5 Net unrealized gains (losses) on investments$0
XI-6 Donated services and use of facilities$0
XI-7 Investment expenses$0
XI-8 Prior period adjustments$0
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$662,921

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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