Downtown Alliance INC

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Build a dynamic and diverse downtown Salt Lake City that is the regional center for culture, commerce and entertainment.

501(c)(6) business league; gifts are not tax-deductible as charitable contributions.
Run by 50 volunteers and 8 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · People: Part I, lines 5–6

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(6)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
Worth a look: the IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
6 of 6
filings with a surplus
Average surplus $390K a year · 12% of revenue · last 6 filings
Looks good: a surplus in 6 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Spent on programs
0%
of spending
Concern: 0% of spending went to programs; under 50%.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$466K
to officers and key staff · 12% of spending
Looks good: pay to officers and key staff is 12% of spending; 15% or less.
Pt VII · Sec A
7 mo
of spending, in cash
Looks good: 6.9 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $12K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$715K
24% of total assets
Looks good: liabilities are 24% of assets; 50% or less.
Pt X · Ln 26
Independent board members
25
of 26 voting members
Looks good: 25 of 26 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$4.3M
+4% vs prior year
Spent
$3.8M
To programs
0%
Net assets
$2.3M
By yearFY2020–FY2025
Revenue
$4.3M
FY2025▲ +4%
Tap a bar for its year
Revenue by fiscal year
FY2020$1.6M
FY2021$2.2M
FY2022$3.0M
FY2023$3.7M
FY2024$4.1M
FY2025$4.3M
Expenses
$3.8M
FY2025▲ +9%
Tap a bar for its year
Expenses by fiscal year
FY2020$1.5M
FY2021$1.9M
FY2022$2.5M
FY2023$3.4M
FY2024$3.5M
FY2025$3.8M
Net assets
$2.3M
FY2025▲ +28%
Tap a bar for its year
Net assets by fiscal year
FY2020$122K
FY2021$434K
FY2022$896K
FY2023$1.2M
FY2024$1.8M
FY2025$2.3M

From the FY2025 Form 990 (year ending June 2025) · figures checked against the IRS filing · see the original

Give Claim

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Dec 1991.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Who runs it and what they're paid

31 people listed on the 990; $466K paid to officers and key staff.

Part VII, Section A · reportable compensation · most recent filed roster (FY2024); the FY2025 filing did not itemize Part VII
Executive Director
$234,043Pt VII · Sec A
Deputy Director
$131,174Pt VII · Sec A
Director of Marketing & Public Relations
$101,221Pt VII · Sec A
Board Past Chair
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A

Compensation history total reportable pay by year · 3 named individuals · Part VII

NameFY2025FY2024FY2023
Dee Brewer$234,043$222,564$205,252
Jessica Thesing$131,174$120,680$94,906
Joshua Jones$101,221——

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Downtown Alliance INC executive salaries →

Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Promotes downtown Salt Lake City through cultural events, arts festivals, holiday lighting, and marketing campaigns to build a vibrant center for commerce and entertainment.

Questions for Downtown Alliance INC

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Your first name shows with your question. Downtown Alliance INC answers here, for everyone.

3 programs · in their own filed words · FY2024
01

Supported downtown SLC economic development, leasing and consumer spending by: 1) gathering and publishing market data, leading stakeholder meetings to share trends and gather priorities 2) marketing downtown businesses 3) advocating with municipal and state agencies 4) Providing construction mitigation services on major projects to…

Pt IX · col B
02

Community Safety

Is a program where uniformed street ambassadors patrol the downtown area in pairs. They help to mitigate homeless issues, assist tourists, and perform other duties that help keep the downtown and other designated areas safe, clean, and viable for business and residents as well as a robust work environment and entertainment center for the…

Pt IX · col B
03

Promoted hundreds of downtown Salt Lake City's arts, culture, sports, nightlife, restaurants, and community events through numerous advertising channels. Used street banners and kiosks to promote downtown Salt Lake City events.Enhanced the guest experience with holiday lighting, more than 700 street banners, and four kiosk displays…

Pt IX · col B

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2024
Total grants receivedfrom 1 funder$12K
Grants paid · 12 grants · $361K · 2020–2024
Downtown Slc PresentsUT · FY2024$25,000
The Urban Land InstituteDC · FY2024$7,500
Utah Arts AllianceUT · FY2023$10,000
The Urban Land InstituteDC · FY2023$7,500
The Urban Land InstituteDC · FY2022$7,500
Downtown Slc PresentsUT · FY2020$141,500

By the numbers

The FY2025 990, line by line.

1The main four
Money inPt VIII
$4.3M
Ln 12
Gifts and grantsLn 1h$3.9M
Fees for servicesLn 2g$410K
Investment incomeLn 3$18K
Money outPt IX
$3.8M
Ln 25
Owns and owesPt X
$2.3M
net assets · Ln 32
Cash and savingsLn 1–2$2.2M
Total assetsLn 16$3.0M
LiabilitiesLn 26$715K
PeoplePt VI, VII
31
listed · VII A
PaidVII A3
Voting boardVI 1a26
IndependentVI 1b25
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$3.9M
Government grantsLn 1e$3.7M
Fees for servicesLn 2g$410K
Investment incomeLn 3$18K
Other incomeLn 4–11$341
Total revenueLn 12$4.3M
Assets in detailPt X, end of year
CashLn 1$1.7M
SavingsLn 2$518K
Cash and savings togetherLn 1–2$2.2M
Accounts receivableLn 4$448K
Prepaid expenses and deferred chargesLn 9$114K
Land, buildings, equipmentLn 10c$59K
Other assetsLn 15$171K
Total assetsLn 16$3.0M
LiabilitiesLn 26$715K
Net assetsLn 32$2.3M
OperationsPt I, VI
EmployeesI 58
VolunteersI 650
Fiscal year endsHeaderJune
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$1.6M$2.2M
Land, buildings, equipmentLn 10c$13K$59K
Total assetsLn 16$2.3M$3.0M
LiabilitiesLn 26$521K$715K
Net assetsLn 32$1.8M$2.3M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$107K
Benefits paid to or for membersLn 4$0
Pay of current officers, directors and key staffLn 5$457K
Other salaries and wagesLn 7$435K
Pension plan contributionsLn 8$13K
Other employee benefitsLn 9$32K
Payroll taxesLn 10$62K
Accounting feesLn 11c$12K
Other fees for servicesLn 11g$2.0M
Advertising and promotionLn 12$47K
Office expensesLn 13$111K
Information technologyLn 14$16K
OccupancyLn 16$154K
TravelLn 17$72K
Conferences, conventions and meetingsLn 19$235K
InterestLn 20$4
Depreciation, depletion and amortizationLn 22$12K
InsuranceLn 23$6K
Other expenses (24a–d)Ln 24$89K
All other expensesLn 24e$0
Total functional expensesLn 25$3.8M

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest ViewingFiled with the IRS May 13, 2026 $4.3M$3.8M$492K$2.3M 990 PDF
FY2024Filed with the IRS May 14, 2025 $4.1M$3.5M$628K$1.8M 990 PDF
FY2023Filed with the IRS May 9, 2024 $3.7M$3.4M$264K$1.2M 990 PDF
FY2022Filed with the IRS May 12, 2023 $3.0M$2.5M$461K$896K 990 PDF
FY2021Filed with the IRS May 16, 2022 $2.2M$1.9M$312K$434K 990 PDF
FY2020Filed with the IRS May 17, 2021 $1.6M$1.5M$183K$122K 990 PDF

Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support J · Pay O · Explanations
See the full FY2025 990 (6 parts)
Part I · Summary $4,333,216 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $3,904,270$3,905,214
I-9 Program service revenuePrior year $243,878$409,533
I-10 Investment incomePrior year $734$18,128
I-11 Other revenuePrior year $0$341
I-12 Total revenuePrior year $4,148,882$4,333,216
I-13 Grants and similar amounts paidPrior year $80,300$106,590
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $843,315$998,065
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $2,597,085$2,736,953
I-18 Total expensesPrior year $3,520,700$3,841,608
I-19 Revenue less expensesPrior year $628,182$491,608
Part VI · Governance 25 of 26 board members independent, 1 to look at
VI-1a Voting members of the governing body26
VI-1b Independent voting members25
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
Part VIII · Statement of revenue $4,333,216 across 7 lines filed
VIII-1e Government grants$3,734,934
VIII-1f All other contributions, gifts and grants$170,280
VIII-1h Total contributions, gifts and grants$3,905,214
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $409,533$409,533
VIII-3 Investment incomeExcluded from tax $18,128$18,128
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $341$341
VIII-12 Total revenueRelated to mission $409,874 · Unrelated business $0 · Excluded from tax $18,128$4,333,216
Part IX · Statement of functional expenses $3,841,608 across 20 lines filed
IX-1 Grants to domestic organizations$106,590
IX-4 Benefits paid to or for members$0
IX-5 Pay of current officers, directors and key staff$456,559
IX-7 Other salaries and wages$434,937
IX-8 Pension plan contributions$12,882
IX-9 Other employee benefits$31,663
IX-10 Payroll taxes$62,024
IX-11c Accounting fees$12,100
IX-11g Other fees for services$1,983,033
IX-12 Advertising and promotion$47,035
IX-13 Office expenses$110,677
IX-14 Information technology$16,067
IX-16 Occupancy$153,573
IX-17 Travel$71,629
IX-19 Conferences, conventions and meetings$235,397
IX-20 Interest$4
IX-22 Depreciation, depletion and amortization$11,861
IX-23 Insurance$6,409
IX-24 Other expenses (24a–d)$89,168
IX-24e All other expenses$0
IX-25 Total functional expenses$3,841,608
Part X · Balance sheet $2,994,119 assets, 20 lines filed
X-1 Cash, non-interest-bearingStart of year $1,640,240$1,684,652
X-2 Savings and temporary cash investmentsStart of year $0$517,628
X-3 Pledges and grants receivableStart of year $0$0
X-4 Accounts receivableStart of year $440,012$447,615
X-5 Loans to officers and key people$0
X-6 Loans to other insiders$0
X-9 Prepaid expenses and deferred chargesStart of year $144,717$113,788
X-10c Land, buildings and equipment, netStart of year $12,841$59,150
X-15 Other assetsStart of year $70,961$171,286
X-16 Total assetsStart of year $2,308,771$2,994,119
X-17 Accounts payable and accrued expensesStart of year $232,477$375,828
X-18 Grants payableStart of year $0$0
X-19 Deferred revenueStart of year $211,650$272,015
X-22 Loans from officers and insiders$0
X-25 Other liabilitiesStart of year $77,289$67,313
X-26 Total liabilitiesStart of year $521,416$715,156
X-27 Net assets without donor restrictionsStart of year $1,787,355$670,273
X-28 Net assets with donor restrictions$1,608,690
X-32 Total net assets or fund balancesStart of year $1,787,355$2,278,963
X-33 Total liabilities and net assetsStart of year $2,308,771$2,994,119
Part XI · Reconciliation of net assets $2,278,963 net assets at year end
XI-1 Total revenue$4,333,216
XI-2 Total expenses$3,841,608
XI-3 Revenue less expenses$491,608
XI-4 Net assets at start of year$1,787,355
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$2,278,963

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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