Now Initiative EIN 86-3095769 Form 990 (PDF) Claim this org

Now Initiative

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Enriches and empowers the community through music and art. For fiscal year 2025 it reported $692K in revenue, $631K in expenses, and $489K in net assets.Pt I

Type
Public charity (501(c)(3)) · Arts & Culture
Location
Omaha, NE
Filings
4 on file (2022–2025)
Revenue
$692KFY2025
Expenses
$631K
Net assets
$489K
People
18
Filings
4
Updates
0
More identity details & actions ⌄
EIN  86-3095769 Public charity (501(c)(3)) Omaha, NE
Form 990 (PDF)
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Size
$100K–1M
What they do
Enriches and empowers the community through music and art.
Leadership
Dana Murray · Executive Dir.
Money in and out
$692K revenue, $631K expenses
Bottom line
79% program efficiency
Where the money goes · FY2025
Total revenue
$692K
Pt VIII · Ln 12
Total expenses
$631K
Pt IX · Ln 25
Net assets
$489K
Pt X · Ln 32
Revenue less expenses (Pt I · Ln 19): $61K
Where spending went · Part IX cols B–D
Program services $0.79 Management & general $0.14 Fundraising $0.07
Program efficiency
79%
of spending reaches programs▲ +279% vs prior filing year
Operating runway
0.6mo
months of highly liquid reserves at operating expense rate▲ +20% vs prior filing year
Surplus margin
+9%
revenue over expenses, this year▲ +144% vs prior filing year

Summary of the Filing

Part I · fiscal year 2025 · Form 990
Revenue
$692K
FY2025▲ +41%
Expenses
$631K
FY2025▲ +33%
Total assets
$552K
FY2025▲ +8%
Total liabilities
$63K
FY2025▼ -26%
Total revenue
$692K
Pt VIII · Ln 12
Total expenses
$631K
Pt IX · Ln 25
Net assets
$489K
Pt X · Ln 32
Revenue less expensesPt I · Ln 19$61K
Total assetsPt X · Ln 16$552K
Program-expense ratioPt IX · col B79%
Voting members of governing bodyPt I · Ln 38
Independent voting membersPt I · Ln 48
Mission & Programs · Part III

Where the work happens

2 program services account for $808K of program spending, described in the organization's own filed words · FY2025.
01

Enrich and empower the community through music and art.

$497Kprogram expense
02

Enrich and empower the community through music and art.

$311Kprogram expense

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Identity & Classification

Form 990 Header · IRS Business Master File
Legal nameHdr · item CNow Initiative
EINHdr · item D86-3095769
Principal addressHdr · item COmaha, NE
WebsiteHdr · item Jnone reported
Year of formationHdr · item Lpending
State of legal domicileHdr · item MNE
Exempt statusHdr · item I501(c)(3) · active
NTEE classificationIRS BMFArts & Culture (A68)
Ruling yearIRS BMFOct 2021

Governance & Policies

Part VI
Voting members of the governing bodyPt VI · Ln 1a8
Independent voting membersPt VI · Ln 1b8
Conflict-of-interest policyPt VI · Ln 12aNo
Whistleblower policyPt VI · Ln 13No
Document retention policyPt VI · Ln 14No
CEO/top-official compensation independently reviewedPt VI · Ln 15aNo
Family or business relationships among officers/directorsPt VI · Ln 2No

Officers, Directors & Key Employees

Part VII, Section A · reportable compensation
Executive Dir.
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
Vice President
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
President
$0Pt VII · Sec A
See Now Initiative executive salaries →

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Statement of Revenue

Part VIII
Contributions & grants$498K · 72%
Program service revenue$194K · 28%
Contributions & grants72%$498K
Program service revenue28%$194K
Total revenueLn 12$692K

Statement of Functional Expenses

Part IX · allocated across program, management, and fundraising
Allocation · columns B–D
Program services $0.79 Management & general $0.14 Fundraising $0.07
Program services79%$497K
Management & general14%$87K
Fundraising7%$47K
Total functional expensesLn 25$631K

Balance Sheet

Part X · end of year
CashLn 1$27K
Total assetsLn 16$552K
Total liabilitiesLn 26$63K
Total net assetsLn 32$489K
Months of cash on handcomputed0.5

Financial Metrics

Form 990 · FY2025 · each ratio shown with the dollars behind it
Liquidity & Payout
Operating runway
Highly liquid reserves $27K · Operating expenses (Pt IX) $631K · Less non-cash grants $125K · Cash operating expenses/yr $506K
0.6 months
Where the money goes
Program services
Program services $497K · Total expenses $631K
79%
Management & General
Management & general $87K · Total expenses $631K
14%
Fundraising
Fundraising $47K · Total expenses $631K
7%
Cost to raise $1
Fundraising expense (3-yr avg) $22K · Solicited contributions (3-yr avg) $331K
$0.07 to raise $1 (3-yr avg)
Where the money comes from
Contribution dependence
Contributions & grants $498K · Total revenue $692K
72%
Government reliance
Government grants — · Total revenue $692K
Earned-income share
Program service revenue $194K · Total revenue $692K
28%
Investment reliance
Investment income $0 · Total revenue $692K
0%
Program self-sufficiency
Program service revenue $194K · Total expenses $631K
31%
Growth & trend
Revenue growth (YoY)
This year $692K · Prior year $491K
+41%
Net-asset trend (YoY)
End of year $489K · Beginning of year —
Beginning net assets not meaningfully positive — showing dollar change
Balance sheet
Surplus Margin
Revenue $692K · Expenses $631K
+9%
Liabilities-to-Assets
Total liabilities — · Total assets $552K
Net-asset ratio
Net assets $489K · Total assets $552K
89%
Marketable Investment Share
Publicly traded securities (Pt X, ln 11) $0 · Other securities (Pt X, ln 12) $0 · Total assets (Pt X, ln 16) $552K
0%
People & payroll
Highest Reported Total Compensation
Individual Dana Murray · Reported title Executive Dir. · Highest reported compensation $0 · Total expenses $631K
0%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) $0 · Total expenses $631K
0%
Peer comparison

Same NTEE category, revenue band, and state where available. Descriptive — not a grade.

MetricThis orgPeer medianPercentile
Program ratio 79%
Overhead ratio 14%
Fundraising cost ratio 9%
Revenue growth 41%

Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.

Grants

Schedule I · funders on record
Grants received · FY2025
Total grants receivedfrom 1 funder$230K

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Filings & Schedule Manifest

Part IV
III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
FY2025 (Latest)$692K revenue · viewing · ⤓ 990 PDF
FY2024$491K revenue · ⤓ 990 PDF
FY2023$543K revenue · ⤓ 990 PDF
FY2022$100K revenue · ⤓ 990 PDF

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Sources

Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2025IRS
Classification, formation year, addressIRS Business Master File
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