The Tiny News Collective INC

Tax-deductible

Philadelphia, PA501(c)(3)Since 2020Arts & CultureEIN 85-3963369Revenue $4.6M in FY2025

On file with the IRStinynewsco.org1500 Chestnut St 2113, 19102-2737 · Philadelphia, PATax-exempt since May 2021Publicly supported charity — 170(b)(1)(A)(vi)

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We provide the tools, resources and commonwealth of knowledge to help people build sustainable news organizations that reflect and serve their communities. We support voices historically excluded from media and media ownership.

501(c)(3) charity; gifts are tax-deductible.
90¢ of each $1 spent went to programs.
Run by 7 volunteers and 7 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
5 of 5
filings with a surplus
Average surplus $1.3M a year · 42% of revenue · last 5 filings
Looks good: a surplus in 5 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
90%
of spending
Looks good: 90% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$481K
to officers and key staff · 13% of spending
Top officer’s pay higher than 79% of similar orgs
Looks good: pay to officers and key staff is 13% of spending; 15% or less.
Pt VII · Sec A
Cash reserves
14 mo
of spending, in cash
Looks good: 14.4 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
4
named funders · $680K
Looks good: 4 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$86K
1% of total assets
Looks good: liabilities are 1% of assets; 50% or less.
Pt X · Ln 26
Independent board members
5
of 5 voting members
Looks good: 5 of 5 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$4.6M
-30% vs prior year
Spent
$3.8M
To programs
90%
Net assets
$6.3M
By yearFY2021–FY2025
Revenue
$4.6M
FY2025▼ -30%
Tap a bar for its year
Revenue by fiscal year
FY2021$231K
FY2022$1.9M
FY2023$1.9M
FY2024$6.6M
FY2025$4.6M
Expenses
$3.8M
FY2025▲ +42%
Tap a bar for its year
Expenses by fiscal year
FY2021$68K
FY2022$725K
FY2023$1.5M
FY2024$2.7M
FY2025$3.8M
Net assets
$6.3M
FY2025▲ +12%
Tap a bar for its year
Net assets by fiscal year
FY2021$163K
FY2022$1.3M
FY2023$1.7M
FY2024$5.6M
FY2025$6.3M

From the FY2025 Form 990 · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in May 2021.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

90 cents of each dollar spent went to programs.

Program services 90% · $3.4M Management & general 8% · $299K Fundraising 2% · $95K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

8 people listed on the 990; $481K paid to officers and key staff.

Part VII, Section A · reportable compensation
Executive Director
$181,106Pt VII · Sec A
Executive Director
$181,106Pt VII · Sec A
Business Operations Director
$118,638Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
Secretary
$0Pt VII · Sec A
Director
$0Pt VII · Sec A

Amy Kovac Ashley’s $181K as Executive Director is at the 79th percentile of top reported officer pay among 3924 $1–10M arts & culture nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 4 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021
Amy Kovac Ashley$181,106$174,439———
Erica Beshears Perel$118,638————
Chelsea Johnson——$113,392——
Heather Bryant——$60,000$72,500$25,250

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See The Tiny News Collective INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Empowering communities to build and own sustainable, inclusive news organizations.

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Provided by the organization

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1 program · $3.4M · in their own filed words · FY2025
01

In 2025, Tiny News Collective supported a growing number of small and early-stage media entrepreneurs with coaching, infrastructure and shared services. Primary programs focused on fiscal sponsorship to members and clients, and member services, tech support and consulting to new and existing members, as well as monthly collective calls…

$3.4Mprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2025
See all 4 funders →
Grants paid · 103 grants · $5.1M · 2021–2025
Silver News LLCFY2025$231,531
The New Jersey Center for NonprofitFY2025$200,549
The Triibe INCFY2025$150,955
Ac Joseph MediaFY2025$142,015
Atlantic City FocusFY2025$140,111
Ottawa News NetworkMI · FY2025$128,847
Five Wards MediaFY2025$114,424
The Optimist LLCFY2025$103,660
Ab&c Bilingual Resources LLCFY2025$94,532
Mat-Su SentinelAK · FY2025$94,458
The Millennial Black Professor LLCFY2025$88,584
NJ Center for Student JournalismFY2025$83,110
The ShoutCA · FY2025$82,629
La Conner Community NewsWA · FY2025$77,217
The PulpMT · FY2025$70,267
Tucson SpotlightFY2025$51,394
The 51stDC · FY2025$50,096
Kevco Media LLCFY2025$47,873
See all 103 grants →

By the numbers

The FY2025 990, line by line.

1The main four
Money inPt VIII
$4.6M
Ln 12
Gifts and grantsLn 1h$4.4M
Investment incomeLn 3$93K
Fees for servicesLn 2g$54K
Money outPt IX
$3.8M
Ln 25
Programscol B$3.4M
Managementcol C$299K
Fundraisingcol D$95K
Owns and owesPt X
$6.3M
net assets · Ln 32
Cash and savingsLn 1–2$4.5M
Total assetsLn 16$6.4M
LiabilitiesLn 26$86K
PeoplePt VI, VII
8
listed · VII A
PaidVII A3
Voting boardVI 1a5
IndependentVI 1b5
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$4.4M
Noncash giftsLn 1g$123K
Fees for servicesLn 2g$54K
Investment incomeLn 3$93K
Other incomeLn 4–11$6K
Total revenueLn 12$4.6M
Assets in detailPt X, end of year
CashLn 1$529K
SavingsLn 2$4.0M
Cash and savings togetherLn 1–2$4.5M
InvestmentsLn 11–13$987K
Total assetsLn 16$6.4M
LiabilitiesLn 26$86K
Net assetsLn 32$6.3M
OperationsPt I, VI
EmployeesI 57
VolunteersI 67
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$4.2M$4.5M
InvestmentsLn 11–13$987K
Total assetsLn 16$5.7M$6.4M
LiabilitiesLn 26$86K$86K
Net assetsLn 32$5.6M$6.3M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$2.6M$2.6M
Pay of current officers, directors and key staffLn 5$181K$106K$49K$26K
Other salaries and wagesLn 7$317K$238K$64K$15K
Pension plan contributionsLn 8$16K$11K$4K$1K
Other employee benefitsLn 9$33K$11K$22K$1K
Payroll taxesLn 10$42K$28K$10K$3K
Accounting feesLn 11c$45K$45K
Other fees for servicesLn 11g$543K$420K$75K$48K
Advertising and promotionLn 12$3K$3K
Office expensesLn 13$21K$11K$10K
TravelLn 17$16K$3K$14K
Conferences, conventions and meetingsLn 19$2K$2K
InsuranceLn 23$3K$3K
Total functional expensesLn 25$3.8M$3.4M$299K$95K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest Viewing $4.6M$3.8M$784K$6.3M 990 PDF
FY2024 $6.6M$2.7M$3.9M$5.6M 990 PDF
FY2023 $1.9M$1.5M$407K$1.7M 990 PDF
FY2022 $1.9M$725K$1.1M$1.3M 990 PDF
FY2021 $231K$68K$163K$163K 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2025 990 (6 parts)
Part I · Summary $4,581,747 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $6,552,549$4,429,255
I-9 Program service revenuePrior year $31,505$53,703
I-10 Investment income$93,222
I-11 Other revenue$5,567
I-12 Total revenuePrior year $6,584,054$4,581,747
I-13 Grants and similar amounts paidPrior year $1,622,574$2,577,239
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $513,214$588,482
I-16a Professional fundraising fees$0
I-17 Other expensesPrior year $534,366$632,373
I-18 Total expensesPrior year $2,670,154$3,798,094
I-19 Revenue less expensesPrior year $3,913,900$783,653
Part VI · Governance 5 of 5 board members independent, 1 to look at
VI-1a Voting members of the governing body5
VI-1b Independent voting members5
VI-14 Document retention and destruction policyNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $4,581,747 across 8 lines filed
VIII-1f All other contributions, gifts and grants$4,429,255
VIII-1g Noncash contributions (included above)$122,867
VIII-1h Total contributions, gifts and grants$4,429,255
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $53,703$53,703
VIII-3 Investment incomeExcluded from tax $93,222$93,222
VIII-8 Net income from fundraising events$0
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $5,567$5,567
VIII-12 Total revenueRelated to mission $59,270 · Unrelated business $0 · Excluded from tax $93,222$4,581,747
Part IX · Statement of functional expenses $3,798,094 across 13 lines filed
IX-1 Grants to domestic organizationsPrograms $2,577,239$2,577,239
IX-5 Pay of current officers, directors and key staffPrograms $105,893 · Management $49,384 · Fundraising $25,830$181,107
IX-7 Other salaries and wagesPrograms $237,923 · Management $63,549 · Fundraising $15,033$316,505
IX-8 Pension plan contributionsPrograms $10,607 · Management $3,809 · Fundraising $1,275$15,691
IX-9 Other employee benefitsPrograms $10,809 · Management $21,583 · Fundraising $1,067$33,459
IX-10 Payroll taxesPrograms $27,988 · Management $10,340 · Fundraising $3,392$41,720
IX-11c Accounting feesManagement $44,900$44,900
IX-11g Other fees for servicesPrograms $419,677 · Management $75,366 · Fundraising $48,000$543,043
IX-12 Advertising and promotionManagement $2,695$2,695
IX-13 Office expensesPrograms $11,147 · Management $9,950$21,097
IX-17 TravelPrograms $2,845 · Management $13,592$16,437
IX-19 Conferences, conventions and meetingsManagement $1,535$1,535
IX-23 InsuranceManagement $2,666$2,666
IX-25 Total functional expensesPrograms $3,404,128 · Management $299,369 · Fundraising $94,597$3,798,094
Part X · Balance sheet $6,396,418 assets, 12 lines filed
X-1 Cash, non-interest-bearingStart of year $2,636,920$528,952
X-2 Savings and temporary cash investmentsStart of year $1,516,146$4,014,310
X-4 Accounts receivableStart of year $1,555,100$864,000
X-9 Prepaid expenses and deferred chargesStart of year $1,042$2,273
X-11 Publicly traded securities$986,883
X-16 Total assetsStart of year $5,709,208$6,396,418
X-17 Accounts payable and accrued expensesStart of year $85,741$86,344
X-26 Total liabilitiesStart of year $85,741$86,344
X-27 Net assets without donor restrictionsStart of year $896,526$1,508,155
X-28 Net assets with donor restrictionsStart of year $4,726,941$4,801,919
X-32 Total net assets or fund balancesStart of year $5,623,467$6,310,074
X-33 Total liabilities and net assetsStart of year $5,709,208$6,396,418
Part XI · Reconciliation of net assets $6,310,074 net assets at year end
XI-1 Total revenue$4,581,747
XI-2 Total expenses$3,798,094
XI-3 Revenue less expenses$783,653
XI-4 Net assets at start of year$5,623,467
XI-5 Net unrealized gains (losses) on investments$3,454
XI-9 Other changes in net assets−$100,500
XI-10 Net assets at end of year$6,310,074

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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