See the Magic: Nonprofit Profile, Financials & Form 990 (EIN 85-1538025)

Revenue by fiscal year
FY2023	$13K
FY2024	$54K

Net assets by fiscal year
FY2023	$435K
FY2024	$497K

Is it real?

Yes. Exemption reinstated (2023-05-15). Per the IRS revocation list. Latest filing on record: FY2024. IRS ruling in Nov 2023.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

95 cents of each dollar spent went to programs.

95%

Program services 95% · $40K Management & general 5% · $2K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

Something off? Claim to add context

Who runs it and what they're paid

3 people listed on the 990.

Part VII, Section A · reportable compensation

Jon Geisler

President

$0Pt VII · Sec A

Michale Hyche

Vice President

$0Pt VII · Sec A

Ryan Lynn

Treasurer

$0Pt VII · Sec A

See See the Magic executive salaries →

Questions the 990 asks

The form asks each of these directly. These are the filed answers.

Family or business ties among officersPt VI · Ln 2No
Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Brightens hospital stays for children with cancer through engaging programs and support.

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3 programs · $40K · in their own filed words · FY2024

01

Software expenses to continue providing disneyplus streaming service to vcu children's hospital at richmond, va. Provide apple TV'S and disneyplus subscriptions for 94 rooms.

Form 990 Part III, line 4, FY2024. The organization’s own words, as filed with the IRS. Find it at the IRS (EIN 85-1538025) · Dispute this line

$28Kprogram expense

02

Continued support of patients at ronald mcdonald house cincinnati and stem cell transplant patients. Provide disneyplus subscriptions for distribution to guests.

Form 990 Part III, line 4, FY2024. The organization’s own words, as filed with the IRS. Find it at the IRS (EIN 85-1538025) · Dispute this line

$7Kprogram expense

03

Software expenses to continue providing disneyplus streaming to MD anderson children's cancer hospital, provide apple TV'S and disney plus subscriptions for 62 rooms.

Form 990 Part III, line 4, FY2024. The organization’s own words, as filed with the IRS. Find it at the IRS (EIN 85-1538025) · Dispute this line

$5Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record

Grants received · FY2021

American Online Giving Foundation INCFY2021$10K

Total grants receivedfrom 1 funder$10K

By the numbers

The FY2024 990, line by line.

Download 990

from philanthropy.org

1The main four

Money inPt VIII

$54K

Ln 12

Gifts and grantsLn 1h$31K

Other incomeLn 4–11$21K

Investment incomeLn 3$2K

Money outPt IX

$43K

Ln 25

Programscol B$40K

Managementcol C$2K

Owns and owesPt X

$497K

net assets · Ln 32

Cash and savingsLn 1–2$83K

Total assetsLn 16$497K

LiabilitiesLn 26$0

PeoplePt VI, VII

3

listed · VII A

PaidVII A0

Voting boardVI 1a3

IndependentVI 1b3

2In more detail

Revenue in detailPt VIII

Gifts and grantsLn 1h$31K

Investment incomeLn 3$2K

Other incomeLn 4–11$21K

Gains on assetsLn 7$21K

Total revenueLn 12$54K

Assets in detailPt X, end of year

CashLn 1$83K

Cash and savings togetherLn 1–2$83K

InvestmentsLn 11–13$414K

Total assetsLn 16$497K

LiabilitiesLn 26$0

Net assetsLn 32$497K

OperationsPt I, VI

EmployeesI 50

VolunteersI 60

Fiscal year endsHeaderDecember

Conflict-of-interest policyVI 12aNo

Whistleblower policyVI 13No

Records policyVI 14No

3Year over year

Balance sheet, start vs end of yearPt X · col A, B

Line	Start FY24	End FY24
Cash and savingsLn 1–2	$49K	$83K
InvestmentsLn 11–13	$387K	$414K
Total assetsLn 16	$435K	$497K
LiabilitiesLn 26	$0	$0
Net assetsLn 32	$435K	$497K

4Every line

Statement of functional expensesPt IX · every line

Line	Total	Programs	Management	Fundraising
Office expensesLn 13	$2K		$2K
Other expenses (24a–d)Ln 24	$40K	$40K	$85
Total functional expensesLn 25	$43K	$40K	$2K	$0

Filing history

Year	Money in	Money out	In minus out	Net assets	Download
FY2024 Latest ViewingFiled with the IRS Nov 18, 2025	$54K	$43K	$11K	$497K	990 PDF
FY2023Filed with the IRS Jan 15, 2025	$13K			$435K	990 PDF

Schedules filed Part IV

A · Public support I · Grants O · Explanations

See the full FY2024 990

Part I · Summary $53,746 revenue, 12 lines filed

I-8 Contributions and grantsPrior year $9,185$30,852

I-9 Program service revenuePrior year $0$0

I-10 Investment incomePrior year $3,420$22,894

I-11 Other revenuePrior year $0$0

I-12 Total revenuePrior year $12,605$53,746

I-13 Grants and similar amounts paidPrior year $0$0

I-14 Benefits paid to membersPrior year $0$0

I-15 Salaries and benefitsPrior year $0$0

I-16a Professional fundraising feesPrior year $0$0

I-17 Other expensesPrior year $50,740$42,598

I-18 Total expensesPrior year $50,740$42,598

I-19 Revenue less expensesPrior year −$38,135$11,148

Part VI · Governance 3 of 3 board members independent, 4 to look at

VI-1a Voting members of the governing body3

VI-1b Independent voting members3

VI-12a Written conflict of interest policyNo

VI-13 Written whistleblower policyNo

VI-14 Document retention and destruction policyNo

VI-15a Process for setting top official's payNo

VI-2 Family or business relationship among officers or directorsNo

Part VIII · Statement of revenue $53,746 across 5 lines filed

VIII-1f All other contributions, gifts and grants$30,852

VIII-1h Total contributions, gifts and grants$30,852

VIII-3 Investment incomeExcluded from tax $2,279$2,279

VIII-7 Net gain or loss on sales of assetsExcluded from tax $20,615$20,615

VIII-12 Total revenueRelated to mission $0 · Unrelated business $0 · Excluded from tax $22,894$53,746

Part IX · Statement of functional expenses $42,598 across 2 lines filed

IX-13 Office expensesManagement $2,243$2,243

IX-24 Other expenses (24a–d)Programs $40,270 · Management $85$40,355

IX-25 Total functional expensesPrograms $40,270 · Management $2,328 · Fundraising $0$42,598

Part X · Balance sheet $496,911 assets, 9 lines filed

X-1 Cash, non-interest-bearingStart of year $48,871$82,716

X-12 Other securitiesStart of year $386,589$414,195

X-16 Total assetsStart of year $435,460$496,911

X-26 Total liabilitiesStart of year $0$0

X-29 Capital stock or trust principalStart of year $0$0

X-30 Paid-in or capital surplusStart of year $0$0

X-31 Retained earnings or endowmentStart of year $435,460$496,911

X-32 Total net assets or fund balancesStart of year $435,460$496,911

X-33 Total liabilities and net assetsStart of year $435,460$496,911

Part XI · Reconciliation of net assets $496,911 net assets at year end

XI-1 Total revenue$53,746

XI-2 Total expenses$42,598

XI-3 Revenue less expenses$11,148

XI-4 Net assets at start of year$435,460

XI-5 Net unrealized gains (losses) on investments$50,303

XI-9 Other changes in net assets$0

XI-10 Net assets at end of year$496,911

Form 990 e-file FY2024 from the IRS (about our sources) · Classification, formation year and address from the IRS Business Master File

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See the Magic

Before you give

Is it real?

Where the money goes

Who runs it and what they're paid

Questions the 990 asks

Programs and updates

Questions for See the Magic

Funders

Grants

By the numbers

Filing history

Schedules filed Part IV

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