Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Jun 2022.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
8 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
7 people listed on the 990; $49K paid to officers and key staff.
Sue McFeely’s $49K as Officer is at the 28th percentile of top reported officer pay among 1709 $100K–1M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 1 named individual · Part VII
| Name | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|
| Sue McFeely | $48,750 | $65,000 | $63,085 | $42,000 | $27,013 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Showcases Carmel's charm and local crafts through a visitor center and gift shop.
Questions for Promote Carmel INC
Your first name shows with your question. Promote Carmel INC answers here, for everyone.
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Advertising and promotion fees for the All Things Carmel store, which acting as a subsidiary of Promote Carmel, Inc, hosted various publicly attended events throughout 2024. These events were intended to familiarize residents and visitors with the City and its upcoming event schedule., Further, All Things Carmel's goods predominantly…
Payments of travel or entertainment expenses for any Federal, State, or local officials intended for visiting dignitaries to gain an understanding and appreciation of what makes the City of Carmel a preferable destination to live, conduct business, or partake in recreational activities in.
Royalties paid for sales of the works of various artisans from the City of Carmel in connection with Promote Carmel's exempt purpose of showcasing the City's local artisans and attracting potential future residents or businesses to the area.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2024 990, line by line.
Download 990
| Line | Start FY24 | End FY24 |
|---|---|---|
| Cash and savingsLn 1–2 | $73K | $26K |
| Land, buildings, equipmentLn 10c | $8K | $5K |
| Total assetsLn 16 | $374K | $215K |
| LiabilitiesLn 26 | $0 | $7K |
| Net assetsLn 32 | $374K | $208K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $209 | $209 | ||
| Pay of current officers, directors and key staffLn 5 | $49K | $49K | ||
| Other salaries and wagesLn 7 | $53K | $53K | ||
| Payroll taxesLn 10 | $8K | $8K | ||
| Management feesLn 11a | −$4K | −$4K | ||
| Accounting feesLn 11c | $17K | $17K | ||
| Advertising and promotionLn 12 | $12K | $12K | ||
| Office expensesLn 13 | $13K | $13K | ||
| Information technologyLn 14 | $7K | $359 | $6K | |
| RoyaltiesLn 15 | $712 | $712 | $0 | |
| OccupancyLn 16 | $98K | $98K | ||
| TravelLn 17 | $414 | $414 | ||
| Travel and entertainment for public officialsLn 18 | $7K | $7K | ||
| Depreciation, depletion and amortizationLn 22 | $3K | $3K | ||
| InsuranceLn 23 | $3K | $3K | ||
| Total functional expensesLn 25 | $267K | $21K | $246K | $0 |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2024 Latest Viewing | $100K | $267K | −$167K | $208K | 990 PDF |
| FY2023 | $684K | $612K | $72K | $374K | 990 PDF |
| FY2022 | $329K | $268K | $61K | $302K | 990 PDF |
| FY2021 | $319K | $231K | $88K | $253K | 990 PDF |
| FY2020 | $281K | $128K | $153K | $153K | 990 PDF |
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Schedules filed Part IV
See the full FY2024 990 (6 parts)
Part I · Summary $100,190 revenue, 12 lines filed
Part VI · Governance 3 of 3 board members independent, no flags
Part VIII · Statement of revenue $100,190 across 9 lines filed
Part IX · Statement of functional expenses $267,036 across 15 lines filed
Part X · Balance sheet $214,654 assets, 8 lines filed
Part XI · Reconciliation of net assets $207,560 net assets at year end
Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File
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