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Visit Truckee - Tahoe

Truckee, CA501(c)(6)Mutual / membership EIN 84-5117770Revenue $799K in FY2025

On file with the IRSvisittruckeetahoe.com10624 Jeffrey Way, 96161-2521 · Truckee, CATax-exempt since Feb 2021

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To promote, protect and enhance Truckee as an authentic mountain town. We serve our lodging business members, partner with key organizations and balance our actions for the well-being of our community.

91¢ of each $1 spent went to programs.
$172K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Programs: Part IX · Pay: Part VII

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FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(6)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
1 of 5
filings with a surplus
Average surplus $95K a year · 11% of revenue · last 5 filings
Worth a look: a surplus in 1 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
91%
of spending
Looks good: 91% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$172K
to officers and key staff · 14% of spending
Looks good: pay to officers and key staff is 14% of spending; 15% or less.
Pt VII · Sec A
Cash reserves
5 mo
of spending, in cash
Looks good: 5.0 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Liabilities
$25K
5% of total assets
Looks good: liabilities are 5% of assets; 50% or less.
Pt X · Ln 26
Independent board members
6
of 6 voting members
Looks good: 6 of 6 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$799K
-24% vs prior year
Spent
$1.2M
To programs
91%
Net assets
$476K
By yearFY2021–FY2025
Revenue
$799K
FY2025▼ -24%
Tap a bar for its year
Revenue by fiscal year
FY2021$1.3M
FY2022$540K
FY2023$849K
FY2024$1.1M
FY2025$799K
Expenses
$1.2M
FY2025▲ +10%
Tap a bar for its year
Expenses by fiscal year
FY2021$296K
FY2022$543K
FY2023$896K
FY2024$1.1M
FY2025$1.2M
Net assets
$476K
FY2025▼ -46%
Tap a bar for its year
Net assets by fiscal year
FY2021$969K
FY2022$965K
FY2023$918K
FY2024$881K
FY2025$476K

From the FY2025 Form 990 (year ending June 2025) · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Feb 2021.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

91 cents of each dollar spent went to programs.

Program services 91% · $1.1M

Form 990 Part IX, line 25. Every line is in By the numbers.

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Who runs it and what they're paid

6 people listed on the 990; $172K paid to officers and key staff.

Part VII, Section A · reportable compensation · most recent filed roster (FY2024); the FY2025 filing did not itemize Part VII
$171,765Pt VII · Sec A
$0Pt VII · Sec A
Dana Moraru
Vice Chair/Treasurer
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A

Compensation history total reportable pay by year · 1 named individual · Part VII

NameFY2025FY2024FY2023FY2022FY2021
Colleen Dalton$171,765$145,200$142,000$134,400$27,692

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Visit Truckee - Tahoe executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Promotes, protects, and enhances Truckee as an authentic mountain town for businesses and the community.

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Provided by the organization

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1 program · $1.1M · in their own filed words · FY2024
01

Facilitates the truckee tourism business improvement district (ttbid) management district plan. This plan includes destination stewardship, management and educational visitor communications.

$1.1Mprogram expense

By the numbers

The FY2025 990, line by line.

Download 990
from philanthropy.org
1The main four
Money inPt VIII
$799K
Ln 12
Fees for servicesLn 2g$778K
Investment incomeLn 3$20K
Gifts and grantsLn 1h$1K
Money outPt IX
$1.2M
Ln 25
Programscol B$1.1M
Owns and owesPt X
$476K
net assets · Ln 32
Cash and savingsLn 1–2$500K
Total assetsLn 16$500K
LiabilitiesLn 26$25K
PeoplePt VI, VII
6
listed · VII A
PaidVII A1
Voting boardVI 1a6
IndependentVI 1b6
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$1K
Fees for servicesLn 2g$778K
Investment incomeLn 3$20K
Total revenueLn 12$799K
Assets in detailPt X, end of year
CashLn 1$48K
SavingsLn 2$452K
Cash and savings togetherLn 1–2$500K
Total assetsLn 16$500K
LiabilitiesLn 26$25K
Net assetsLn 32$476K
OperationsPt I, VI
EmployeesI 52
VolunteersI 60
Fiscal year endsHeaderJune
Conflict-of-interest policyVI 12aNo
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$920K$500K
Total assetsLn 16$920K$500K
LiabilitiesLn 26$39K$25K
Net assetsLn 32$881K$476K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$172K
Other salaries and wagesLn 7$214K
Other employee benefitsLn 9$7K
Payroll taxesLn 10$30K
Accounting feesLn 11c$16K
Other fees for servicesLn 11g$508K
Advertising and promotionLn 12$149K
Office expensesLn 13$50K
OccupancyLn 16$3K
TravelLn 17$22K
InsuranceLn 23$11K
Other expenses (24a–d)Ln 24$23K
Total functional expensesLn 25$1.2M

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest Viewing $799K$1.2M−$406K$476K 990 PDF
FY2024 $1.1M$1.1M−$37K$881K 990 PDF
FY2023 $849K$896K−$47K$918K 990 PDF
FY2022 $540K$543K−$3K$965K 990 PDF
FY2021 $1.3M$296K$969K$969K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support J · Pay O · Explanations
See the full FY2025 990 (6 parts)
Part I · Summary $798,790 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $0$1,000
I-9 Program service revenuePrior year $1,021,225$777,850
I-10 Investment incomePrior year $34,222$19,940
I-11 Other revenuePrior year $0$0
I-12 Total revenuePrior year $1,055,447$798,790
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $269,575$423,309
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $822,561$781,349
I-18 Total expensesPrior year $1,092,136$1,204,658
I-19 Revenue less expensesPrior year −$36,689−$405,868
Part VI · Governance 6 of 6 board members independent, 1 to look at
VI-1a Voting members of the governing body6
VI-1b Independent voting members6
VI-12a Written conflict of interest policyNo
VI-2 Family or business relationship among officers or directorsNo
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $798,790 across 5 lines filed
VIII-1f All other contributions, gifts and grants$1,000
VIII-1h Total contributions, gifts and grants$1,000
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $777,850$777,850
VIII-3 Investment incomeRelated to mission $19,940$19,940
VIII-12 Total revenueRelated to mission $797,790 · Unrelated business $0 · Excluded from tax $0$798,790
Part IX · Statement of functional expenses $1,204,658 across 12 lines filed
IX-5 Pay of current officers, directors and key staff$171,765
IX-7 Other salaries and wages$214,010
IX-9 Other employee benefits$7,361
IX-10 Payroll taxes$30,173
IX-11c Accounting fees$15,578
IX-11g Other fees for services$507,605
IX-12 Advertising and promotion$148,762
IX-13 Office expenses$49,967
IX-16 Occupancy$3,437
IX-17 Travel$22,456
IX-23 Insurance$10,558
IX-24 Other expenses (24a–d)$22,986
IX-25 Total functional expenses$1,204,658
Part X · Balance sheet $500,449 assets, 8 lines filed
X-1 Cash, non-interest-bearingStart of year $53,119$48,430
X-2 Savings and temporary cash investmentsStart of year $867,115$452,019
X-16 Total assetsStart of year $920,234$500,449
X-17 Accounts payable and accrued expensesStart of year $38,838$24,921
X-26 Total liabilitiesStart of year $38,838$24,921
X-27 Net assets without donor restrictionsStart of year $881,396$475,528
X-32 Total net assets or fund balancesStart of year $881,396$475,528
X-33 Total liabilities and net assetsStart of year $920,234$500,449
Part XI · Reconciliation of net assets $475,528 net assets at year end
XI-1 Total revenue$798,790
XI-2 Total expenses$1,204,658
XI-3 Revenue less expenses−$405,868
XI-4 Net assets at start of year$881,396
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$475,528

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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