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Huddle Up Moms

Tax-deductible

Roanoke, VA501(c)(3)Human Services EIN 84-5074284Revenue $445K in FY2025

On file with the IRShuddleupmoms.org501 Marshall Ave Sw Ste B, 24016-3942 · Roanoke, VATax-exempt since May 2021Publicly supported charity — 170(b)(1)(A)(vi)

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501(c)(3) charity; gifts are tax-deductible.
73¢ of each $1 spent went to programs.
Run by 80 volunteers.
Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Spent on programs
73%
of spending
Fine: 73% of spending went to programs; 65% to 75%.
Pt IX · Ln 25 · col B
Cash reserves
13 mo
of spending, in cash
Looks good: 13.4 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
2
named funders · $106K
Fine: 2 funders name it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$25K
9% of total assets
Looks good: liabilities are 9% of assets; 50% or less.
Pt X · Ln 26
Independent board members
4
of 4 voting members
Looks good: 4 of 4 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$445K
+229% vs prior year
Spent
$211K
To programs
73%
Net assets
$249K
By yearFY2022–FY2025
Revenue
$445K
FY2025▲ +229%
Tap a bar for its year
Revenue by fiscal year
FY2022$62K
FY2023$129K
FY2024$135K
FY2025$445K
Net assets
$249K
FY2025▲ +340%
Tap a bar for its year
Net assets by fiscal year
FY2022$34K
FY2023$87K
FY2024$57K
FY2025$249K

From the FY2025 Form 990 (year ending September 2025) · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in May 2021.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

73 cents of each dollar spent went to programs.

Program services 73% · $153K Management & general 23% · $49K Fundraising 4% · $9K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

11 people listed on the 990.

Part VII, Section A · reportable compensation · most recent filed roster (FY2024); the FY2025 filing did not itemize Part VII
Liz Heddleston
Secretary & Board Member
$0Pt VII · Sec A
Kim Butterfield
Director of Education
$0Pt VII · Sec A
Amanda Holcomb
Director of Events
$0Pt VII · Sec A
Jaclyn Nunziato
President & Executive Director
$0Pt VII · Sec A
Emily a McCorkle
Treasurer & Director of Operations
$0Pt VII · Sec A
Beth Macy
Board Member
$0Pt VII · Sec A
Nicole Coleman
Board Member
$0Pt VII · Sec A
Janette Craghead
Board Member
$0Pt VII · Sec A
See Huddle Up Moms executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2Yes
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Huddle Up Moms is a human services nonprofit based in Roanoke, VA.

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Provided by the organization

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2 programs · $153K · in their own filed words · FY2024
01

Diaper Bank & Support Shop

These programs were created in response to the growing need of support in our community. The support shop distributes essential baby items, including diapers, wipes, and formula while also offering supportive wrap-around services.

$84Kprogram expense
02

Moms Under Pressure (mup) Program

The goal of the moms under pressure program is to increase early detection of hypertension, reduce maternal mortality, improve postpartum care, and empower women to become more educated participants in their health.

$69Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
Roanoke Womens FoundationFY2024$100K
Community Foundation Serving Western VirginiaFY2024$6K
Total grants receivedfrom 2 funders$106K

By the numbers

The FY2025 990, line by line.

Download 990
from philanthropy.org
1The main four
Money inPt VIII
$445K
Ln 12
Gifts and grantsLn 1h$435K
Other incomeLn 4–11$9K
Investment incomeLn 3$1K
Money outPt IX
$211K
Ln 25
Programscol B$153K
Managementcol C$49K
Fundraisingcol D$9K
Owns and owesPt X
$249K
net assets · Ln 32
Cash and savingsLn 1–2$235K
Total assetsLn 16$274K
LiabilitiesLn 26$25K
PeoplePt VI, VII
11
listed · VII A
PaidVII A0
Voting boardVI 1a4
IndependentVI 1b4
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$435K
Government grantsLn 1e$91K
Fundraising eventsLn 1c$2K
Investment incomeLn 3$1K
Other incomeLn 4–11$9K
Total revenueLn 12$445K
Assets in detailPt X, end of year
CashLn 1$184K
SavingsLn 2$51K
Cash and savings togetherLn 1–2$235K
Land, buildings, equipmentLn 10c$36K
Other assetsLn 15$3K
Total assetsLn 16$274K
LiabilitiesLn 26$25K
Net assetsLn 32$249K
OperationsPt I, VI
EmployeesI 50
VolunteersI 680
Fiscal year endsHeaderSeptember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$57K$235K
Land, buildings, equipmentLn 10c$36K
Total assetsLn 16$57K$274K
LiabilitiesLn 26$624$25K
Net assetsLn 32$57K$249K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic individualsLn 2$53K$53K
Other employee benefitsLn 9$839$839
Management feesLn 11a$77K$49K$28K
Accounting feesLn 11c$500$500
Advertising and promotionLn 12$4K$3K$663$1K
Office expensesLn 13$18K$16K$2K$767
Information technologyLn 14$10K$6K$1K$3K
OccupancyLn 16$14K$9K$5K
TravelLn 17$6K$6K
InterestLn 20$712$23$689
Depreciation, depletion and amortizationLn 22$18K$12K$6K
InsuranceLn 23$894$102$792
Other expenses (24a–d)Ln 24$8K$4K$4K
Total functional expensesLn 25$211K$153K$49K$9K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest Viewing $445K$211K$234K$249K 990 PDF
FY2024 $135K$57K 990 PDF
FY2023 $129K$87K 990 PDF
FY2022 $62K$34K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2025 990 (6 parts)
Part I · Summary $444,990 revenue, 12 lines filed
I-8 Contributions and grants$435,156
I-9 Program service revenue$0
I-10 Investment income$1,151
I-11 Other revenue$8,683
I-12 Total revenue$444,990
I-13 Grants and similar amounts paid$53,387
I-14 Benefits paid to members$0
I-15 Salaries and benefits$839
I-16a Professional fundraising fees$0
I-17 Other expenses$156,917
I-18 Total expenses$211,143
I-19 Revenue less expenses$233,847
Part VI · Governance 4 of 4 board members independent, 4 to look at
VI-1a Voting members of the governing body4
VI-1b Independent voting members4
VI-2 Family or business relationship among officers or directorsYes
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-15a Process for setting top official's payNo
VI-12a Written conflict of interest policyYes
Part VIII · Statement of revenue $444,990 across 7 lines filed
VIII-1c Fundraising events$2,450
VIII-1e Government grants$91,200
VIII-1f All other contributions, gifts and grants$341,506
VIII-1h Total contributions, gifts and grants$435,156
VIII-3 Investment incomeRelated to mission $1,151$1,151
VIII-8 Net income from fundraising eventsExcluded from tax $8,683$8,683
VIII-12 Total revenueRelated to mission $1,151 · Unrelated business $0 · Excluded from tax $8,683$444,990
Part IX · Statement of functional expenses $211,143 across 13 lines filed
IX-2 Grants to domestic individualsPrograms $53,387$53,387
IX-9 Other employee benefitsManagement $839$839
IX-11a Management feesPrograms $48,584 · Management $28,127$76,711
IX-11c Accounting feesManagement $500$500
IX-12 Advertising and promotionPrograms $2,803 · Management $663 · Fundraising $1,016$4,482
IX-13 Office expensesPrograms $16,115 · Management $1,588 · Fundraising $767$18,470
IX-14 Information technologyPrograms $5,725 · Management $1,214 · Fundraising $3,000$9,939
IX-16 OccupancyPrograms $9,333 · Management $4,666$13,999
IX-17 TravelPrograms $5,585$5,585
IX-20 InterestPrograms $23 · Management $689$712
IX-22 Depreciation, depletion and amortizationPrograms $11,744 · Management $5,872$17,616
IX-23 InsurancePrograms $102 · Management $792$894
IX-24 Other expenses (24a–d)Management $3,629 · Fundraising $4,380$8,009
IX-25 Total functional expensesPrograms $153,401 · Management $48,579 · Fundraising $9,163$211,143
Part X · Balance sheet $274,178 assets, 11 lines filed
X-1 Cash, non-interest-bearingStart of year $56,742$183,813
X-2 Savings and temporary cash investments$51,151
X-10c Land, buildings and equipment, net$36,111
X-15 Other assets$3,103
X-16 Total assetsStart of year $57,232$274,178
X-17 Accounts payable and accrued expensesStart of year $624$151
X-25 Other liabilities$24,797
X-26 Total liabilitiesStart of year $624$24,948
X-27 Net assets without donor restrictionsStart of year $56,608$249,230
X-32 Total net assets or fund balancesStart of year $56,608$249,230
X-33 Total liabilities and net assetsStart of year $57,232$274,178
Part XI · Reconciliation of net assets $249,230 net assets at year end
XI-1 Total revenue$444,990
XI-2 Total expenses$211,143
XI-3 Revenue less expenses$233,847
XI-4 Net assets at start of year$56,608
XI-8 Prior period adjustments−$41,225
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$249,230

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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