The organization's mission is to help families explore and access the many education options available, and celebrate each one through creative storytelling, relevant and fun resources, and practical support so every family can Love their School.

501(c)(3) charity; gifts are tax-deductible.
80¢ of each $1 spent went to programs.
Run by 2 volunteers and 6 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 5
filings with a surplus
Average surplus $66K a year · 12% of revenue · last 5 filings
Worth a look: a surplus in 3 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
80%
of spending
Looks good: 80% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$117K
to officers and key staff · 28% of spending
Worth a look: pay to officers and key staff is 28% of spending; over 20%.
Pt VII · Sec A
11 mo
of spending, in cash
Looks good: 11.3 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $75K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$6K
1% of total assets
Looks good: liabilities are 1% of assets; 50% or less.
Pt X · Ln 26
Independent board members
6
of 7 voting members
Looks good: 6 of 7 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$663K
+10% vs prior year
Spent
$420K
To programs
80%
Net assets
$438K
By yearFY2021–FY2025
Revenue
$663K
FY2025▲ +10%
Tap a bar for its year
Revenue by fiscal year
FY2021$390K
FY2022$382K
FY2023$691K
FY2024$601K
FY2025$663K
Expenses
$420K
FY2025▼ -41%
Tap a bar for its year
Expenses by fiscal year
FY2021$201K
FY2022$434K
FY2023$634K
FY2024$711K
FY2025$420K
Net assets
$438K
FY2025▲ +125%
Tap a bar for its year
Net assets by fiscal year
FY2021$232K
FY2022$179K
FY2023$305K
FY2024$194K
FY2025$438K

From the FY2025 Form 990 · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Aug 2020.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

80 cents of each dollar spent went to programs.

Program services 80% · $335K Management & general 15% · $64K Fundraising 5% · $21K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

7 people listed on the 990; $117K paid to officers and key staff.

Part VII, Section A · reportable compensation
Chief Executive Officer
$116,590Pt VII · Sec A
$0Pt VII · Sec A
Chairman of the Board
$0Pt VII · Sec A
Treasurer
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A

Jenny Clark’s $117K as Chief Executive Officer is at the 89th percentile of top reported officer pay among 1613 $100K–1M education nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 1 named individual · Part VII

NameFY2025FY2024FY2023FY2022FY2021
Jenny Clark$116,590$104,433$102,000$60,000$60,000

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Love Your School executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2Yes
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Promotes and supports school choice through education and advocacy.

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Provided by the organization

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3 programs · $335K · in their own filed words · FY2025
01

Parent Concierge Service Is Our Direct 1

1 parent support, ensuring parents have a trusted guide to help them navigate their child's k-12 education journey in arizona, alabama, and west virginia. In 2025, love your school's parent concierge service had 1.586 million engagements and connections with users in arizona, alabama, and west virginia.

$329Kprogram expense
02

Innovation hub empowers education service providers to take their idea to launch connecting with families faster! The innovation hub west virginia has nearly 200 website users and the innovation hub arizona has over 1,000 website users, connecting the users with free resources to start their own business.

$4Kprogram expense
03

Education navigator training certifies parents in special education and education freedom advocacy, so more parents can empower one another in their communities. In 2025, 38 parents applied to the program, 25 were accepted and 11 were certified in both special education and education freedom advocacy.

$2Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2025
Edchoice INCFY2025$75K
Total grants receivedfrom 1 funder$75K

By the numbers

The FY2025 990, line by line.

1The main four
Money inPt VIII
$663K
Ln 12
Gifts and grantsLn 1h$663K
Money outPt IX
$420K
Ln 25
Programscol B$335K
Managementcol C$64K
Fundraisingcol D$21K
Owns and owesPt X
$438K
net assets · Ln 32
Cash and savingsLn 1–2$396K
Total assetsLn 16$444K
LiabilitiesLn 26$6K
PeoplePt VI, VII
7
listed · VII A
PaidVII A1
Voting boardVI 1a7
IndependentVI 1b6
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$663K
Total revenueLn 12$663K
Assets in detailPt X, end of year
CashLn 1$396K
Cash and savings togetherLn 1–2$396K
Total assetsLn 16$444K
LiabilitiesLn 26$6K
Net assetsLn 32$438K
OperationsPt I, VI
EmployeesI 56
VolunteersI 62
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$173K$396K
Total assetsLn 16$220K$444K
LiabilitiesLn 26$25K$6K
Net assetsLn 32$194K$438K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$117K$99K$12K$6K
Other salaries and wagesLn 7$128K$116K$9K$3K
Payroll taxesLn 10$20K$10K$7K$3K
Accounting feesLn 11c$14K$14K
Other fees for servicesLn 11g$47K$43K$2K$3K
Advertising and promotionLn 12$7K$7K$9
Office expensesLn 13$36K$18K$18K
TravelLn 17$14K$12K$2K
Depreciation, depletion and amortizationLn 22$12K$12K
Other expenses (24a–d)Ln 24$26K$18K$4K$4K
Total functional expensesLn 25$420K$335K$64K$21K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest Viewing $663K$420K$244K$438K 990 PDF
FY2024 $601K$711K−$110K$194K 990 PDF
FY2023 $691K$634K$58K$305K 990 PDF
FY2022 $382K$434K−$53K$179K 990 PDF
FY2021 $390K$201K$189K$232K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2025 990 (6 parts)
Part I · Summary $663,319 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $600,798$663,319
I-9 Program service revenuePrior year $0$0
I-10 Investment incomePrior year $0$0
I-11 Other revenuePrior year $0$0
I-12 Total revenuePrior year $600,798$663,319
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $432,760$264,313
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $278,376$155,357
I-18 Total expensesPrior year $711,136$419,670
I-19 Revenue less expensesPrior year −$110,338$243,649
Part VI · Governance 6 of 7 board members independent, 1 to look at
VI-1a Voting members of the governing body7
VI-1b Independent voting members6
VI-2 Family or business relationship among officers or directorsYes
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $663,319 across 3 lines filed
VIII-1f All other contributions, gifts and grants$663,319
VIII-1h Total contributions, gifts and grants$663,319
VIII-12 Total revenueRelated to mission $0 · Unrelated business $0 · Excluded from tax $0$663,319
Part IX · Statement of functional expenses $419,670 across 10 lines filed
IX-5 Pay of current officers, directors and key staffPrograms $99,101 · Management $11,659 · Fundraising $5,830$116,590
IX-7 Other salaries and wagesPrograms $116,241 · Management $8,562 · Fundraising $3,223$128,026
IX-10 Payroll taxesPrograms $9,510 · Management $6,853 · Fundraising $3,334$19,697
IX-11c Accounting feesManagement $13,547$13,547
IX-11g Other fees for servicesPrograms $42,674 · Management $1,590 · Fundraising $2,864$47,128
IX-12 Advertising and promotionPrograms $7,185 · Management $9$7,194
IX-13 Office expensesPrograms $17,966 · Management $18,186$36,152
IX-17 TravelPrograms $12,412 · Fundraising $1,581$13,993
IX-22 Depreciation, depletion and amortizationPrograms $11,600$11,600
IX-24 Other expenses (24a–d)Programs $18,180 · Management $3,532 · Fundraising $4,031$25,743
IX-25 Total functional expensesPrograms $334,869 · Management $63,938 · Fundraising $20,863$419,670
Part X · Balance sheet $443,534 assets, 10 lines filed
X-1 Cash, non-interest-bearingStart of year $173,142$396,016
X-9 Prepaid expenses and deferred chargesStart of year $1,077$13,651
X-14 Intangible assetsStart of year $45,467$33,867
X-16 Total assetsStart of year $219,686$443,534
X-17 Accounts payable and accrued expensesStart of year $25,470$5,669
X-26 Total liabilitiesStart of year $25,470$5,669
X-27 Net assets without donor restrictionsStart of year $91,632$427,725
X-28 Net assets with donor restrictionsStart of year $102,584$10,140
X-32 Total net assets or fund balancesStart of year $194,216$437,865
X-33 Total liabilities and net assetsStart of year $219,686$443,534
Part XI · Reconciliation of net assets $437,865 net assets at year end
XI-1 Total revenue$663,319
XI-2 Total expenses$419,670
XI-3 Revenue less expenses$243,649
XI-4 Net assets at start of year$194,216
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$437,865

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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