Custom Education programs to meet familieslearners' needs, increasing awareness of nontraditional Education, and accelerating adoption by more families and communities.

501(c)(3) charity; gifts are tax-deductible.
99¢ of each $1 spent went to programs.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX

Before you give

FY2020 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
5 of 5
filings with a surplus
Average surplus $3.6M a year · 25% of revenue · last 5 filings
Looks good: a surplus in 5 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
99%
of spending
Looks good: 99% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
5 mo
of spending, in cash
Looks good: 4.6 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
8
named funders · $9.8M
Looks good: 8 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$153K
12% of total assets
Looks good: liabilities are 12% of assets; 50% or less.
Pt X · Ln 26
Independent board members
4
of 4 voting members
Looks good: 4 of 4 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$4.6M
Spent
$3.4M
To programs
99%
Net assets
$1.2M
By yearFY2020–FY2024
Revenue
$4.6M
FY2020
Tap a bar for its year
Revenue by fiscal year
FY2020$4.6M
FY2021$13.2M
FY2022$16.1M
FY2023$18.5M
FY2024$18.9M
Expenses
$3.4M
FY2020
Tap a bar for its year
Expenses by fiscal year
FY2020$3.4M
FY2021$10.0M
FY2022$15.0M
FY2023$13.6M
FY2024$11.5M
Net assets
$1.2M
FY2020
Tap a bar for its year
Net assets by fiscal year
FY2020$1.2M
FY2021$4.4M
FY2022$5.5M
FY2023$10.4M
FY2024$18.5M

From the FY2020 Form 990 · figures checked against the IRS filing · see the original

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You’re viewing the FY2020 filing — not the latest on file. See the latest (FY2024) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Dec 2020.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

99 cents of each dollar spent went to programs.

Program services 99% · $3.4M Management & general 1% · $45K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

7 people listed on the 990.

Part VII, Section A · reportable compensation
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member/Exec Director
$0Pt VII · Sec A
Secretary
$0Pt VII · Sec A
Treasurer
$0Pt VII · Sec A
Treasurer (outgoing)
$0Pt VII · Sec A

Elizabeth Seling’s $367K as Chief of Operations is at the 79th percentile of top reported officer pay among 661 $10–100M philanthropy & grantmaking nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 8 named individuals · Part VII

NameFY2024FY2023FY2022FY2021
Elizabeth Seling$367,017———
Beth Seling—$341,816$291,850$175,409
Natalie Laraque—$207,386——
Lindsay Kelly$206,040———
Lindsey Kelly—$181,446——
Lauren Grevel$170,600$160,513$118,646—
Shaina Belton$112,997$146,414$128,368—
Ashley Ho$139,388———

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Develops custom education programs and promotes nontraditional learning for families and communities.

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Provided by the organization

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1 program · $3.4M · in their own filed words · FY2020
01

See Schedule O

$3.4Mprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2024
See all 8 funders →
Grants paid · 19 grants · $40.2M · 2020–2024
Individual RecipientFY2024$4,742,250
Unitemized GrantFY2024$1,322,500
Individual RecipientFY2023$9,031,084
Unitemized GrantFY2023$1,345,000
Individual RecipientFY2022$10,880,332
Unitemized GrantFY2022$1,792,500
Individual RecipientFY2021$6,041,275
Unitemized GrantFY2021$2,372,500
National Parents Union INCMA · FY2020$700,000
4point0 SchoolsLA · FY2020$465,000
Camelback Ventures INCID · FY2020$445,000
Youth Entrepreneurs INCKS · FY2020$154,500
Teton Science Schools INCWY · FY2020$150,000
Griptape INCNY · FY2020$150,000
Arizona Council for American Private EducationFY2020$100,000
Hls Creative AcademyNY · FY2020$50,000
See all 19 grants →

By the numbers

The FY2020 990, line by line.

1The main four
Money inPt VIII
$4.6M
Ln 12
Gifts and grantsLn 1h$4.6M
Investment incomeLn 3$4K
Money outPt IX
$3.4M
Ln 25
Programscol B$3.4M
Managementcol C$45K
Owns and owesPt X
$1.2M
net assets · Ln 32
Cash and savingsLn 1–2$1.3M
Total assetsLn 16$1.3M
LiabilitiesLn 26$153K
PeoplePt VI, VII
7
listed · VII A
PaidVII A0
Voting boardVI 1a4
IndependentVI 1b4
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$4.6M
Investment incomeLn 3$4K
Gains on assetsLn 7$0
Total revenueLn 12$4.6M
Assets in detailPt X, end of year
CashLn 1$1.3M
SavingsLn 2$48K
Cash and savings togetherLn 1–2$1.3M
InvestmentsLn 11–13$0
Land, buildings, equipmentLn 10c$0
Other assetsLn 15$0
Total assetsLn 16$1.3M
LiabilitiesLn 26$153K
Net assetsLn 32$1.2M
OperationsPt I, VI
EmployeesI 54
VolunteersI 60
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY20End FY20
Cash and savingsLn 1–2$0$1.3M
InvestmentsLn 11–13$0$0
Land, buildings, equipmentLn 10c$0$0
Total assetsLn 16$0$1.3M
LiabilitiesLn 26$0$153K
Net assetsLn 32$0$1.2M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$2.7M$2.7M
Grants to domestic individualsLn 2$0
Grants and assistance to foreign recipientsLn 3$0
Benefits paid to or for membersLn 4$0
Pay of current officers, directors and key staffLn 5$0
Pay of disqualified personsLn 6$0
Other salaries and wagesLn 7$0
Pension plan contributionsLn 8$0
Other employee benefitsLn 9$0
Payroll taxesLn 10$0
Management feesLn 11a$98K$98K
Legal feesLn 11b$0
Accounting feesLn 11c$0
Lobbying feesLn 11d$0
Professional fundraising feesLn 11e$0
Investment management feesLn 11f$0
Other fees for servicesLn 11g$436K$426K$10K
Advertising and promotionLn 12$158K$124K$34K
Office expensesLn 13$2K$2K
Information technologyLn 14$0
RoyaltiesLn 15$0
OccupancyLn 16$0
TravelLn 17$640$640
Travel and entertainment for public officialsLn 18$0
Conferences, conventions and meetingsLn 19$0
InterestLn 20$0
Payments to affiliatesLn 21$0
Depreciation, depletion and amortizationLn 22$0
InsuranceLn 23$0
Other expenses (24a–d)Ln 24$2K$2K$514
Total functional expensesLn 25$3.4M$3.4M$45K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest $18.9M$11.5M$7.5M$18.5M 990 PDF
FY2023 $18.5M$13.6M$4.9M$10.4M 990 PDF
FY2022 $16.1M$15.0M$1.1M$5.5M 990 PDF
FY2021 $13.2M$10.0M$3.3M$4.4M 990 PDF
FY2020 Viewing $4.6M$3.4M$1.2M$1.2M 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2020 990 (6 parts)
Part I · Summary $4,570,982 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $0$4,566,567
I-9 Program service revenuePrior year $0$0
I-10 Investment incomePrior year $0$4,415
I-11 Other revenuePrior year $0$0
I-12 Total revenuePrior year $0$4,570,982
I-13 Grants and similar amounts paidPrior year $0$2,720,500
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $0$0
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $0$697,883
I-18 Total expensesPrior year $0$3,418,383
I-19 Revenue less expensesPrior year $0$1,152,599
Part VI · Governance 4 of 4 board members independent, 1 to look at
VI-1a Voting members of the governing body4
VI-1b Independent voting members4
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
Part VIII · Statement of revenue $4,570,982 across 8 lines filed
VIII-1f All other contributions, gifts and grants$4,566,567
VIII-1h Total contributions, gifts and grants$4,566,567
VIII-3 Investment incomeExcluded from tax $4,415$4,415
VIII-5 Royalties$0
VIII-6 Net rental income or loss$0
VIII-7 Net gain or loss on sales of assets$0
VIII-8 Net income from fundraising events$0
VIII-12 Total revenueExcluded from tax $4,415$4,570,982
Part IX · Statement of functional expenses $3,418,383 across 30 lines filed
IX-1 Grants to domestic organizationsPrograms $2,720,500$2,720,500
IX-2 Grants to domestic individuals$0
IX-3 Grants and assistance to foreign recipients$0
IX-4 Benefits paid to or for members$0
IX-5 Pay of current officers, directors and key staff$0
IX-6 Pay of disqualified persons$0
IX-7 Other salaries and wages$0
IX-8 Pension plan contributions$0
IX-9 Other employee benefits$0
IX-10 Payroll taxes$0
IX-11a Management feesPrograms $98,232$98,232
IX-11b Legal fees$0
IX-11c Accounting fees$0
IX-11d Lobbying fees$0
IX-11f Investment management fees$0
IX-11g Other fees for servicesPrograms $426,476 · Management $10,000$436,476
IX-12 Advertising and promotionPrograms $124,390 · Management $34,080$158,470
IX-13 Office expensesPrograms $1,673$1,673
IX-14 Information technology$0
IX-15 Royalties$0
IX-16 Occupancy$0
IX-17 TravelPrograms $640$640
IX-18 Travel and entertainment for public officials$0
IX-19 Conferences, conventions and meetings$0
IX-20 Interest$0
IX-21 Payments to affiliates$0
IX-22 Depreciation, depletion and amortization$0
IX-23 Insurance$0
IX-24 Other expenses (24a–d)Programs $1,878 · Management $514$2,392
IX-25 Total functional expensesPrograms $3,373,789 · Management $44,594 · Fundraising $0$3,418,383
Part X · Balance sheet $1,305,580 assets, 24 lines filed
X-1 Cash, non-interest-bearingStart of year $0$1,257,500
X-2 Savings and temporary cash investmentsStart of year $0$48,078
X-3 Pledges and grants receivableStart of year $0$0
X-4 Accounts receivableStart of year $0$2
X-8 Inventories for sale or useStart of year $0$0
X-9 Prepaid expenses and deferred chargesStart of year $0$0
X-10c Land, buildings and equipment, netStart of year $0$0
X-11 Publicly traded securitiesStart of year $0$0
X-12 Other securitiesStart of year $0$0
X-13 Program-related investmentsStart of year $0$0
X-14 Intangible assetsStart of year $0$0
X-15 Other assetsStart of year $0$0
X-16 Total assetsStart of year $0$1,305,580
X-17 Accounts payable and accrued expensesStart of year $0$152,981
X-18 Grants payableStart of year $0$0
X-19 Deferred revenueStart of year $0$0
X-20 Tax-exempt bond liabilitiesStart of year $0$0
X-24 Unsecured notes and loans payableStart of year $0$0
X-25 Other liabilitiesStart of year $0$0
X-26 Total liabilitiesStart of year $0$152,981
X-27 Net assets without donor restrictionsStart of year $0$1,152,599
X-28 Net assets with donor restrictionsStart of year $0$0
X-32 Total net assets or fund balancesStart of year $0$1,152,599
X-33 Total liabilities and net assetsStart of year $0$1,305,580
Part XI · Reconciliation of net assets $1,152,599 net assets at year end
XI-1 Total revenue$4,570,982
XI-2 Total expenses$3,418,383
XI-3 Revenue less expenses$1,152,599
XI-4 Net assets at start of year$0
XI-10 Net assets at end of year$1,152,599

Form 990 e-file (XML) FY2020 from the IRS · Classification, formation year and address from the IRS Business Master File

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